ABM 125: For classroom discussion only

FINAL CASE: INDIVIDUAL CULMINATING OUTPUT

JONA CAR RENTAL : Before the Next Teardrop Falls

For fourteen months, Mr. Jose Naguimbing acted as general manager of

Jona car Rental. The company has branches in Angeles City, Olongapo City, and
Baguio City. The main office is located in Makati City.

Jose succeeded his brother Pedro who founded the company and was well-
liked by his subordinates. The car rental company was very lucrative when Pedro
left it to establish another business.

Jose was very much enthusiastic during the first few months of his
stewardship. At the fifth month, his staff members began losing confidence in his
abilities to run the firm. One time, when a purchase order for three units of
Toyota car was presented to him by the office manager for his signature, he
signed it immediately. The manager filed the order with a dealer on the same day.
The next morning, however, Jose instructed the office manager to cancel the
order. He also directed the manager to buy three units of Mitsubishi cars from a
dealer.

When the position of branch manager for Angeles City became vacant, he
appointed someone whom his immediate staff thought to be the least deserving
of the three candidates. After three months, his staff members were proven right;
the revenues of the branch were drastically reduced. Compared with a
competitor in the area, the performance of the branch was dismal.

When Jose decided to establish another branch he asked his staff to

identify three potential sites for him to choose from. He picked Laoag City. It
turned out that Laoag has the weakest potential. In contrast, the competitor who
put a branch in Santiago city in the same year was registering substantial
revenues. Santiago City was of the potential site forwarded to Jose for
consideration.