Conversion - FB - Fighting Against Covid-19 PDF

How businesses can
respond to COVID-19?
Agenda 1. How consumer behaviours change inthe
context of COVID-19
2. How businesses should respond to
COVID-19
3. Best practices by keyverticals
4. Summary &Nextsteps
Facebookcompany 2
Coronaviruses are a large family of
viruses which may cause illness in
animals or humans. In humans, several
coronaviruses are known to cause
What is respiratory infections ranging from

the common cold to more severe
diseases such as Middle East
Coronavirus Respiratory Syndrome (MERS) and
Severe Acute Respiratory Syndrome
? (SARS). The most recently discovered
coronavirus causes coronavirus
disease COVID-19.
Source: WHO, ”What is coronavirus?”,

https://www.who.int/news-room/q-a-detail/q-a-coronaviruses
3
COVID-19 is the infectious
disease caused by the most
What is recently discovered
coronavirus. This new virusand
COVID-19? disease were unknown before
the outbreak began in Wuhan,
China, in December2019.
Source: WHO, ”What is COVID-19?”,

https://www.who.int/news-room/q-a-detail/q-a-coronaviruses
4
We have culled insights from various sources such as
Kantar, YouGov, McKinsey and BCG reports to provide
you with a broad overview on how this is affecting
businesses and communities and possible ways to
respond.
6
Top Concerns among consumers about the COVID-19 situation
60%
46%
34%
30%
said they panic believe this is going to are worriedabout feel the situation
about running outof be worse than an falling sick demands them to be
essentials, ending up economic recession even more proactive
making ‘panic with the risk of people about financial
purchases’ losing jobs planning and security
for the future
Source: ”COVID-19: What do consumers expect from brands?” by Kantar, Feb 2020
48%
of consumers in Asia are
hugely concerned about
COVID-19
Source: ”COVID-19 Impact on the Asian consumers’ perceptions and behaviors” by Kantar, Feb 2020
The study is based on an online survey of 3,000 consumers between the age of 18and 60 across the consumers
in the region: Singapore, Indonesia, Philippines, Korea, Japan, Thailand. 8
Fieldwork was conducted between 25 and 27 Feb 2020. Kantar’s panel data and social media analysis over the
period between 18Dec and 27 Feb 2020 complements the survey,
51%
of Singaporean
respondents are scared
that they will contract the
Coronavirus (COVID-19)
Source: “COVID-19 impact on SG consumer behavior" consumer research by YouGov (online 9

survey of 1,000 respondents in Singapore), Feb-Mar 2020
80%
of Indonesian respondents
are afraid of contracting
the COVID-19 disease
Source: “COVID-19 impact on Indonesian consumer behavior" consumer research by YouGov (online 10
survey of 2,500 respondents in Indonesia), Feb-Mar 2020
95%
of respondents in
Vietnam feel afraid but
don’t think thatthe risk
of spreading highly
Source: :“Nielsen Survey: Impact of COVID-19 on Vietnamese”,

11
Powered by Infocus Mekong Mobile Panel, Feb 2020
66%
of the respondents in
Hongkong are scaredthat
they will contract the
Coronavirus (COVID-19)
SSource: “COVID-19 impact on Hongkong consumer behavior" consumer research by YouGov (online 12
survey of 1,000 respondents in Hongkong), Feb-Mar 2020
Consumer behaviour changes in response to the virus outbreak
%of respondents in Asia
52% 30% 48%

Have cut down on leisure Buy lessalcohol Buy more personal
activities such as eating out, beverages hygiene products
socializing and cinema +45% buy more health and
nutritional products and+40%
more home cleaning products
The study is based on an online survey of 3,000 consumers between the age of 18 and 60 across the consumers in the region: Singapore, Indonesia, Philipines, Korea, Japan, Thailand.
Fieldwork was conducted between 25 and 27 Feb 2020. Kantar’s panel data and social media analysis over the period between 18 Dec and 27 Feb 2020 complements the survey, 13
Consumer behaviour changes in response to the virus outbreak
%of respondents in Singapore
51% 39% 1out of 3

Have visited malls/ Have spent lessin Singaporeans are
shopping centres lessoften Entertainment delaying booking
in the past 2weeks physical stores future travel
Source: “COVID-19 impact on SG consumer behavior" consumer research by YouGov (online survey of 1,000 respondents in Singapore), Feb-Mar 2020
14
Less out of home consumption, impacting verticals such as Retail,
Food &Beverages, Entertainment, Travel
%of respondents in Vietnam
45% 50% 25%

Stocked more Reduced their frequency Reduced their
food at home of visiting supermarkets, out of home
grocery scores, wetmarkets consumption occasions
Source: “Nielsen Survey: Impact of COVID-19 on Vietnamese”, Powered by Infocus Mekong Mobile Panel, Feb 2020
15
Consumers are shifting more towards online activities
%of respondents in Asia
+32% +42%
Increase in online shopping Increase in
activities across all markets home streaming
The study is based on an online survey of 3,000 consumers between the age of 18 and 60 across the consumers in the region: Singapore, Indonesia, Philipines, Korea, Japan, Thailand.
Fieldwork was conducted between 25 and 27 Feb 2020. Kantar’s panel data and social media analysis over the period between 18 Dec and 27 Feb 2020 complements the survey, 16
Consumers are shifting more towards online activities
%of respondents in Vietnam
25% 35%
Increased their online Spent more timewatching
shopping activities online content
Source: “Nielsen Survey: Impact of COVID-19 on Vietnamese”, Powered by Infocus Mekong Mobile Panel, Feb 2020
17
Consumers are considering alternative options,
such as online shopping or home delivery
19% 18%
Spent more on online Ordered food deliverymore
purchases in the last 2weeks often in the last 2weeks
18
%of respondents in Indonesia
20% 14%
Source: “COVID-19 impact on Indonesian consumer behavior" consumer research by YouGov (online survey of 2,500 respondents in Indonesia), Feb-Mar 2020 19
%of respondents in Hong Kong
35% 51%
SSource: “COVID-19 impact on Hongkong consumer behavior" consumer research by YouGov (online survey of 1,000 respondents in Hongkong), Feb-Mar 2020 20
Increasing media consumption on platforms
such as Facebook or Instagram
30% 20%
Browsing on Facebook Browsing on Instagram
more often more often
21
%of respondents in Hong Kong
53% 32%
Source: “COVID-19 impact on Hongkong consumer behavior" consumer research by YouGov (online survey of 1,000 respondents in Hongkong), Feb-Mar 2020
22
%of respondents in Taiwan
29% 19%
Source: “COVID-19 impact on TW consumer behavior" consumer research by YouGov (online survey of 1,000 respondents in Taiwan), Feb-Mar 2020
23
%of respondents in Indonesia
30% 36%
Source: “COVID-19 impact on Indonesian consumer behavior" consumer research by YouGov (online survey of 2,500 respondents in Indonesia), Feb-Mar 2020
24
As consumers’ awareness for their own safety has heightened,
they expect the same with brands on the products and services they offer
Insurance
Products andservices
that promise health 65%
and wellbeing
Food and beverage

Products and services
that are safe to use
59%
Consumer Goods
56%
Health and wellness
Products and services
that promisehealth
and wellbeing
55%
Banking
45%
25
There are opportunities
Food and Insurance and Online Businesses

Beverage Safety banking
Has emerged as key brand The insurance sector isto Has emerged as people are
demand with more than half of create more products moving to online shopping,
consumers, attributing food geared at coveringhealth online education orstreaming
safety as the biggestneed and wellness content.
If you are…
1 2 3
Businesses that Businesses Any other types
require “off-line” that rely on supply (or of businesses
customer experience demand) from China
(or other affected
countries)
27
How should businesses
respond to COVID-19?
28
1.Focus on business continuity in the short-term
2.Capture bounce-back in the near-term
3.Drive structural enhancement in the long-term
Facebookcompany
Source: “COVID-19 Outbreak Update: Status, business risks, and implications” by BCG, February 26, 2020
The way brands
deal with the
crisis now may
influence
consumers in the
future
Facebookcompany
The study is based on an online survey of 3,000 consumers between the ages of 18and 60 across six countries in the region: Singapore,
Indonesia, Philippines,Korea, Japan, Thailand. Fieldwork was conducted between 25 and 27 February 2020.
Kantar’s panel data and social media analysis over the period between 18Dec and 27 February 2020 complements the survey.
Insight #1 Insight #2
People are looking to trusted brands People expect brands to:
to provide them with safety and • Deliver real value
security in testing times. They want to • Act responsibly
be assured that the brands they • Do right by the community, including
choose are in control of their supply their employees
chains, transparent and trustworthy.
Brands that were able to deliver
purpose in an ethical way saw their
value grow twice as much as average
brands.
The study is based on an online survey of 3,000 consumers between the ages of 18and 60 across six countries in the region: Singapore,
Indonesia, Philippines, Korea, Japan, Thailand. Fieldwork was conducted between 25 and 27 February 2020.
Kantar’s panel data and social media analysis over the period between 18Dec and 27 February 2020 complements the survey.
Adapt your customer Re-imagine Plan the path to
communication marketing strategies recovery
32
Consumers seek proactive
communication from brands
• Be authentic
• Maintain proactive and frequent

contact with your customers
• Set realistic expectations for

customers
• Provide training to yourCustomer

Service team
• Constantly reflect on customers’

feedback
Source: “Customer Communications Recommendations during Novel Coronavirus Outbreak”,

by Vela, Feb 2020
33
Sample Customer Communication Guide
For E-commerce / CPG industries

who have been impacted due to
supply chainsfrom China
Source: “Customer Communications Recommendations during Novel Coronavirus Outbreak”, by Vela, Feb 2020
34
Home page – Add special notice
Example: “Our supply chain and logistics networks in China are experiencing extended shutdown.
We are preparing to ship orders as quickly as possible starting from Month Day, but your order
may be delayed. Please check My Account (add link) for any update. Customer Service will resume
from Month Day.
“
Source: “Customer Communications Recommendations during Novel Coronavirus Outbreak”,by Vela, Feb 2020
Shipping Information Page – Add special notice
Example: “Our supply chain and logistics networks in China are experiencing extended shutdown.
We are preparing to ship orders as quickly as possible starting from Month Day, but your order
may be delayed. Please check My Account (add link) for any update. Customer Service will resume
from Month Day.”
Product Detail Page – Update Processing Time
If the Product Detail Page indicates Processing Time, we recommend updating this time frame to
reflect the latest situation. For example, from normally “1-3 business days”, update to “7-10
business days” or “1-2 weeks”, depending on the actual situation faced by the merchant.
Email to Customers with Orders Pending Processing
Subject: Your [Company] Order — ShippingDelays
Dear xxx,
Thank you for your order with xxx.com.
Our supply chain and logistics networks in China are
experiencing extended shutdowns. We are preparing to
ship orders as quickly as possible starting from Month
Day, but your order may be delayed. Once your order is
shipped, a Ship Notification email will be sent to you. You
may also check My Account ( ) for any update. Customer
Service will resume on MonthDay.
We apologize for any inconvenience caused. Thank you
for your patience.
Regards, [Company] Team
Adapt your customer Re-imagine Plan the path to
communication marketing strategies recovery
39
Food for thought
• Be there for yourcustomers
• Re-imagine your existing marketing

strategy (branding vs.performance)
• Provide an alternative customer

experience (online vs. offline, home
delivery vs. dine-in)
• Highlight relevant productbenefits
• Leverage platform strengths
40
Building Trust and Affinity
during COVID-19
41
Assurance
Build positive sentimentand
Tips and strategies to confidence in customers.
help your business have
more control in mitigating
Assistance
disruption; and be better Provide timely support and
placed to deal withthe alternatives for consumers.
impact of viral outbreaks

today. Action
Bring an experience to
customers on our platform.
42
ASSURANCE—
Can you play

your role?
Feroldi's Patty Shack
Let's fight the virus together. We ensure our malls Let's fight the virus together. We are committed to
undergo a through cleaning process everyday. serving you through tough times.
Stepping up
our food safety
• How is your business

Stepping up
on hygienein
all our malls.
stepping up to
take precautions?
• Share clear messaging

on your risk mitigation We are stepping up Learn more
We are stepping up
to serve you better.
Learn more
to serve you better.
steps
43
ASSISTANCE—
Being there for

your customers
Lucky Shrub
Our team is putting in the extra hours to ensure you get

your product in time.
We are here
to answer all
your queries.
Hi there! We would like to let
you know your order is in good
• Broken supply chain

hands. Our team is putting in the
extra hours to ensure you get
could lead to late

your product in time. Here is a
10% OFF code for your next
delivery, or cancellations.
purchase 10OFFLUCKYSHRUB
• Consider offering support

and incentives through
messaging services such
We are here to listenand Message us
provide assistance.
as Messenger or
WhatsApp
44
ACTION—
Bring Feroldi's
experiences
We are launching our new collection on Live
tomorrow. Don't miss out.
to them on
FEROLD'S
LIVE SHOP
We will be launching our
our platform.
Spring/Summer collection on
Live. Purchase our products
through messenger on launch
day. Our customer service will
do their best to get back to you
ASAP.
• Include a pre-order
strategy, or freedelivery
• Consider messaging Feroldi's Spring/Summer Message us
services such as
collection
Messenger or WhatsApp
to connect and deliver
more experiences.
45
Adapt your customer Re-imagine Plan the
communication marketing strategies path to recovery
4
6
Plan the path
to recovery
• Display that you care, are

empathetic and there forconsumers
to help them with their daily lives.
Contribute to help the society
bounce back, heal and rebuild.
• Prepare business operation and

marketing plans for recoverypath
Source: “How Alderfer’s E.R.G. Theory can inform post- coronavirus strategy for brands
Dr. Mansur Khamitov;WARC Exclusive, February 2020 “
47
Cross functional efforts required for near term recovery, according
to BCG
1 2 3
MARKETING— BRAND— VALUE CHAIN—

Flexible, fast-response Adjust communication Build value chainpreparedness
marketing investment message to track consumers for a bounce-back
• Avoid removing all ads, • Leverage PR to demonstrate • Build-in increased demand into
reprioritize marketing a “reliable” brandimage production planning as soon as
channels during theoutbreak. end of outbreak is in sights
• Plan “bounce-back consumer • Develop messaging on how brands
consumption” campaign in help society heal and rebuild
advance, quickly pick up ad
spending post-outbreak • Craft product storyaround
“home & healthy” and create
new selling points
• Build on positive image and

continue to win customer support
48
Structural enhancements and capability building
along key pillars for continuing success
DIGITAL MARKETING PRODUCT & CHANNEL BUILD VALUE

ENHANCEMENT RANGE INNOVATIONS EVOLUTION CHAIN RESILIENCE
• Enhance digital marketing • Closely monitor • Shift resources to digital/ • Institutionalize proactive
capabilities for effective consumer trends & O2O/ eComm channel threat assessment and
outreach; utilize social emergence of new and enhance capabilities monitor leading indicators
marketing & effective demand spaces / in channel operations
CRM to stay engaged occasions • Build visibility onsupply
• Increase omni-channel origin and diversify
• Build stronger • Roll out packaging touch points and improve supply sources
relationships with eco- updates catering to coordination across
system partners forbetter new needs, i.e.occasion- channels; syndicate • Outline contingency
data-sharing, joint based stock-up bundles supply chain & plans by crisis type
marketing efforts, etc. inventory mgmt.with with pre-approved
channel strategy response protocols
49
BEST PRACTICE 1.
2.
CPG
Ecommerce
BY VERTICALS 3. Travel
4. Education
CPG vertical
Product &range
Supply chain Marketing
innovation
Short-term • Adjust inventory level in real time • Offer large bundles, “Family • Leverage omnichannel
pack/multi-pack” size to meet
• Identify bottlenecks – and • Shift budget toonline
consumer needs. Buyers make
onboard new supply chain Craft your story around Home &
less shopping trips but with •
partners via ad-hoccontracts to Health
bigger basket size each trip (*)
ensure fulfilment
• Design longer shelf-life to • Stay top ofmind:
• As consumers favour smaller and
accommodate the “stock-up” o Brand Awareness campaigns
nearer shopping places (*),ensure
behavior.
your products are stocked at o Instream standalone toreach
minimarkets and convenience consumers where they are
stores o Poll Ads to understandconsumer’s
preferences
o Host livestream events
Mid-term &long-term • Increased demand intoproduction • Increase product mix • Use Messaging services such as
planning as soon as end of Messenger to stay engaged with
• Build positive brand image
outbreak is in sight consumers
• Build visibility on supply origin and
embed traceability incontracts
• Outline contingency plans bycrisis
type with pre-approvedprotocol
(*)https://www.kantarworldpanel.com/vn/news/COVID-19-impact-on-Vietnam-FMCG-market
E-Commerce vertical
Supply chain &Delivery Product &range innovations Marketing
Short-term • Adjust inventory level inreal • Offer large bundles, “Family • Stay top ofmind:
time pack/multi-pack” size to meet o Instream standalone toreach consumers where
consumer needs. Buyers make they are
• Identify bottlenecks – and
less shopping trips but with
onboard new supply chain o Poll Ads tounderstand consumer’s preferences
bigger basket size each trip (*)
partners via ad-hoc o Host livestream events to stay engaged with
contracts to ensure fulfilment • Design longer shelf-life to consumers
accommodate the “stock-up”
• Regularly update ondelivery • Enhance business results:
behavior.
speed.
• Offer promotion for “Pre-order” o Run consideration campaign forPre-order
• Edit delivery speed inyour promotion if not having enough stock
of products in high demand such
Facebook page to avoid
as personal hygiene, health o Run conversion campaigns promotinghealth
impact on Post Purchase
nutrition, home cleaning (**) if care products
Experience survey score
not having enough stock. o Retarget health care product buyers with
dynamic ads to increase discovery of other
products thatmay also meet consumer needs.
Mid-term &long- • Increased demand into • Increase product mix • Use Messaging services such as Messenger to stay
term production planning assoon engaged withconsumers
as end of outbreak is in sight
• Build visibility on supply
origin and embedtraceability
in contracts
• Outline contingency plans by
crisis type with pre-approved
protocol
(*)https://www.kantarworldpanel.com/vn/news/COVID-19-impact-on-Vietnam-FMCG-market
(**)https://www.kantarworldpanel.com/vn/news/COVID-19-Asians-worried-sick-about-financial-health
Travel verticals
Customer experience Products Marketing
Short-term For accommodation providers: • Focus on offering for near future Promote your brand image astrusted
• Highlight special measures that yourbusiness holidays/events as consumers and responsible travel providers:
is taking during this period, such as routine make decision in a shorter lead • Brand awareness - Reach campaign
temperature checks, disinfecting of common time (*) with a message of your brand
areas andproper sanitation methods. • Craft your message aroundwell- trustworthiness and reliability,
• Include a list of nearby clinics and emergency being promoting your rigorousmeasures to
medical services contact information, as well • For near future travelplanning, ensure travelers’ safety.
as any on-location nurses or medical staff. promote domesticdestinations. • Video campaigns showcasing client
This will help reassure guests that it is safe to • For further future travel appreciation of yourresponsiveness,
enter the premises and that they will be taken planning, promote areas seenas safety first standards
care of during theirstay. remote and lessaffected • Host live-stream educationalworkshop
For tour providers: • Offer flexible policies onbooking on travel safety
changes to increase booking • Poll ads to understandtravelers’
• Highlight answers to commonly asked
confidence. preferences of destinations
questions about cancellations andrefunds or
put up information about what precautionary • Offer book now, paylater Enhance your business results:
measures your business istaking. policies.
• Conversion campaign retargeting
• You can pin important announcements to the • Offer discounts, promotions people who visited your website and
top of your Facebook Page for ease of viewed near future holiday offers on
viewing. your website
Stay engaged with your client viaMessenger • Conversion campaign retargeting
people who view domestic holidayson
your website
Mid-term &long- Continuously update your page (with indicated Build a wide network of destination Continuously build image of a reliable
term dates) to ensure travelers that your business is suppliers to shift focus different provider
on top of any current trends/issues destinations if needed.
Source: “Covid19 impact on Travel trends” report by Sojern, Feb 2020

Education verticals
Customer experience Products Marketing
Short-term For offlineschools: For language centers/tutoringcenters For centers that are currently closed:
• Highlightspecial measuresthat your • Offer onlineclasses • Shift budget from Lead Generationto Reachcampaign
business is taking during this period, • Offer free trialclasses with the center’s USPsto stay top of mind.
suchas routine temperature checks, • Video campaign using Instream standalone to reach
disinfecting of common areas and • Offer classesthat complementthe students’
knowledge gap due to schoolclosure parents and students where they may spend increasing
proper sanitationmethods. timeon
• Divideclassroominto smaller groups • E-books for parents to use
• PlayableAds/AR ads to remaininteractive with
• If the schoolis closed,transparently • E-book forstudents’ self-learning students
communicate refund policies, re- • Online test
scheduling of paidcourses. For centers that switched to offer online services:
• Update Facebook page on their For e-learning providers • VideoViewcampaignon their newservice, showcasing
constantefforts to ensurestudents • Diversify teachingtopics “online learning demo”
safety. • Sign ad-hoc contracts with available • Lead generation campaigns to convert video viewers to
• Pin the post and edit with updated teachers to meet the demand (for live signup for online classes
dates classes) • Conversioncampaignto promoteeBookdownload
• Provide e-resources that parents can • Lead Generation campaigns for onlinetests,free trial
For e-learning providers: leverage in coaching their childrenduring classes
• Ensure trial policytransparency school closure
• Retarget people have tried the test/downloaded the
• If class belongs to a series,makesure tests/e-books
buyer is aware of the fact to avoid
potentially misleadinginformation. For existing e-learningprovider:
• Reach and Frequencycampaignto reach out to as many
parents and students that may not have heard of their
services.
• Conversioncampaigntodrive sign-up/subscriptions
• Lead generation campaignto recruitsadditional new
teachers to meetdemand
Mid-term & • Update students, parents on school Showcase school’s ability to innovate and Continue to stay engaged with parents and students on
long-term centers’ closureperiod adapt to changes with variety of online and Messagingservices like Messenger or WhatsApp
• Build and maintain an image of a offline courses.
reliable and trustworthy provider.
Summary: COVID-19 Action Plan
MID TO LONGER TERM—
IMMEDIATE RESPONSE— SHORT TERM— Demand Rebound &
Customer Communication Change Management Structural Enhancements
1 2 3
Focus on business continuity Adapt communication messaging, Seize demand rebound and
and maintain communication re-adjust marketing strategy and make long-term strategic
with customers ensure sufficient marketing investment adjustments
• Establish emergency response mechanism • Adapt communication messaging to • Estimate market recovery timing and
• Adapt customer communication messaging respond to changes ensure sufficient marketing investment
• Maintain on-going dialogues with • Adapt “Assurance – Assistance – Action” and inventory distribution, to prepare
consumers, ensure basic operations creative framework for business rebound
remain stable • Re-think existing strategies on “brand” vs. • Seize the opportunity to enhance
• Effectively respond tochanges “performance” campaigns internal capability of the company,
in consumption scenarios • Provide alternative consumer experience gain visibility on supply chain
• Focus on marketing on relevant products • Capture demand bounce-back signals resilience, focus on developing
• Ensure sufficientmarketing investment contingency plans for future crisis
and avoid stopping all ads
• Leverage platform strengths
55
You’re NOT alone inthis
journey!
56
Facebook Support Program for
Agencies &Advertisers during COVID-19
Strategizing and Creative Testing and Ad voucher

Media Planning Consultant Measurement Support
Strategic planning: Creative Pop-up Shop Measurement Special ad voucher

business & media (first come first served) study set-up (terms & (terms & conditions applied)
planning consultation conditions applied)
Mobile Optimized creative
guide & consultation
57
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How businesses can

What is respiratory infections ranging from

Source: WHO, ”What is coronavirus?”,

Source: WHO, ”What is COVID-19?”,

Source: “COVID-19 impact on SG consumer behavior" consumer research by YouGov (online 9

Source: :“Nielsen Survey: Impact of COVID-19 on Vietnamese”,

52% 30% 48%

51% 39% 1out of 3

45% 50% 25%

Food and beverage

Food and Insurance and Online Businesses

• Maintain proactive and frequent

• Set realistic expectations for

• Provide training to yourCustomer

• Constantly reflect on customers’

Source: “Customer Communications Recommendations during Novel Coronavirus Outbreak”,

For E-commerce / CPG industries

Subject: Your [Company] Order — ShippingDelays

• Be there for yourcustomers

• Re-imagine your existing marketing

• Provide an alternative customer

• Highlight relevant productbenefits

• Leverage platform strengths

impact of viral outbreaks

Can you play

• How is your business

• Share clear messaging

Being there for

Our team is putting in the extra hours to ensure you get

• Broken supply chain

could lead to late

• Consider offering support

• Consider messaging Feroldi's Spring/Summer Message us

• Display that you care, are

• Prepare business operation and

MARKETING— BRAND— VALUE CHAIN—

• Build on positive image and

DIGITAL MARKETING PRODUCT & CHANNEL BUILD VALUE

Supply chain &Delivery Product &range innovations Marketing

Source: “Covid19 impact on Travel trends” report by Sojern, Feb 2020

Strategizing and Creative Testing and Ad voucher

Strategic planning: Creative Pop-up Shop Measurement Special ad voucher

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