Gender:

Age:

Occupation:

Region:

1. Do you enjoy reading?

◦ Yes

◦ No

◦ Occasionally

2. What is your preferred mode of reading?

◦ Mobile phone

◦ Laptop

◦ Tablet/Kindle

◦ Hard Copy

3. What are your reading preferences/ what are you most likely to read?

◦ Novels

◦ Newsletters

◦ Magazines

◦ Blogs

 Social media posts

4. How many hours do you usually spend on reading?

◦ More than 10 hours

◦ Two hours every day

 ◦ One hour every day

◦ No routine

5. What subject attracts you the most while reading?

◦ Science and Technology

◦ Culture and Tradition

◦ Health and Fitness

◦ Religion and Spirituality

◦ Not specific

6. If you were to choose a magazine to read, what kind are you likely to pick up?

◦ Political

◦ Cultural

◦ Travel and leisure

◦ Spiritual

◦ Any other

7. What is your preferred language for reading?

◦ Hindi

◦ English

◦ Regional

8.

8. While browsing through a webpage what is likely to draw your attention?

◦ Content

◦ Illustrations

◦ Videos
◦ Photos

9. What kind of color palette is likely to distract you from the content of the page?

◦ Bold color

◦ Pastel

◦ Dark color scheme

10. Do you enjoy reading content specific to culture/cultural history?

◦ Yes

◦ No

◦ Cannot say

11. What would you like to know/read more about in terms of cultural practices/history?

◦ Regional cultures

◦ World Cultures

◦ Religion specific

◦ Nothing specific