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  • Kardan University: Term Paper: Essential of Marketing

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    This document provides guidance for a term paper assignment on essential marketing concepts for an MBA program. Students are asked to summarize two chapters and one case study from the book "Principles of Marketing" by Philip Kotler. The chapters are "Creating Competitive Advantage" and "The Global Marketplace." The case study is about Ford Motor Company's efforts to resurrect the iconic brand. Students must provide an in-depth study of each, including an introduction, overall summary, learning outcomes, and answers to any case study questions. The report should be 10-15 pages following a specified format and deadline. Plagiarism is strictly prohibited.

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    Question of essential is marketing

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    Term_Paper_-EM_Spring_2020_42499_2250

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    This document provides guidance for a term paper assignment on essential marketing concepts for an MBA program. Students are asked to summarize two chapters and one case study from the book "Principles of Marketing" by Philip Kotler. The chapters are "Creating Competitive Advantage" and "The Global Marketplace." The case study is about Ford Motor Company's efforts to resurrect the iconic brand. Students must provide an in-depth study of each, including an introduction, overall summary, learning outcomes, and answers to any case study questions. The report should be 10-15 pages following a specified format and deadline. Plagiarism is strictly prohibited.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
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    9 views2 pages

    Kardan University: Term Paper: Essential of Marketing

    Uploaded by

    ZM
    This document provides guidance for a term paper assignment on essential marketing concepts for an MBA program. Students are asked to summarize two chapters and one case study from the book "Principles of Marketing" by Philip Kotler. The chapters are "Creating Competitive Advantage" and "The Global Marketplace." The case study is about Ford Motor Company's efforts to resurrect the iconic brand. Students must provide an in-depth study of each, including an introduction, overall summary, learning outcomes, and answers to any case study questions. The report should be 10-15 pages following a specified format and deadline. Plagiarism is strictly prohibited.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    KARDAN UNIVERSITY

    Term paper: Essential of Marketing

    Instructor: Dr. Khyber Khishki

    Instructor contact & accessibility Information: +93 799141511, k.khishki@kardan.edu.af,


    khyberkhwishky@yahoo.com

    Program: MBA

    Term paper: Essential of Marketing (Major Assignment)

    Guiding principles

    1. Summary:
    This is Individual research assignment. Students expected to make summary of the two chapters
    and one case studies from the book given. Also chapter summary made by students will be part
    of terminal exam in Spring 2020.

    2. Book:
    Principles of Marketing by Philip Kottler, available in student Portal.

    3. Chapters and Case Study:


    1. Chapter 18 Creating Competitive Advantage Page no 526 to 544 (Book name Principles
    of Marketing by Philip Kottler)
    2. Chapter 19 The Global Market Place Page no 550 to 574 (Book name Principles of
    Marketing by Philip Kottler)
    3. Case study: Company Case; Ford: Resurrecting an iconic company, Page no 548- 549

    1
    Students require in depth study of one cases and two chapters and solve the problems of case
    given at end of each case study. Each case study or chapter must solve separately in new fresh
    page and with proper writing.

    Summary should complete the full details of chapters and case studies. In Case study should you
    also required to solve the questions.

    4. Format:
     Introduction of chapter/Case study
     Overall summary of all the points
     Learning outcome
     Questions/Answer of case study, if any

    Reports should be 10 to 15 pages, times new roman font size 12, single spacing.

    5. Deadline of assignment:

    Thursday, 04 July, 2020 mid night 11:59 PM Through student’s Portal only.

    Plagiarism is a serious academic offence

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