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Term Paper - EM Spring 2020 42499 2250
Term Paper - EM Spring 2020 42499 2250
Program: MBA
Guiding principles
1. Summary:
This is Individual research assignment. Students expected to make summary of the two chapters
and one case studies from the book given. Also chapter summary made by students will be part
of terminal exam in Spring 2020.
2. Book:
Principles of Marketing by Philip Kottler, available in student Portal.
1
Students require in depth study of one cases and two chapters and solve the problems of case
given at end of each case study. Each case study or chapter must solve separately in new fresh
page and with proper writing.
Summary should complete the full details of chapters and case studies. In Case study should you
also required to solve the questions.
4. Format:
Introduction of chapter/Case study
Overall summary of all the points
Learning outcome
Questions/Answer of case study, if any
Reports should be 10 to 15 pages, times new roman font size 12, single spacing.
5. Deadline of assignment:
Thursday, 04 July, 2020 mid night 11:59 PM Through student’s Portal only.