Professional Documents
Culture Documents
Assignment Objective
Assignment Guidelines
Task 2 – Design Go-To-Market Strategy for new product/service offerings from CultStone
Activity 1 – Go through the study materials links below of this document related to
Go-To-Market (GTM) Strategy
Activity 2 – Suggest one new product / service in-line with CultStone theme
(focusing on Culture, Heritage, Traditions around the world)
Activity 3 – Select any Go-To-Market Strategy template as per your choice
Activity 4 – Prepare Go-To-Market Strategy report for one new product/service
offerings from CultStone
Study Materials
Competitor Analysis
https://www.talkwalker.com/blog/conduct-competitor-analysis
https://buffer.com/library/competitor-analysis
https://blog.hubspot.com/marketing/competitive-analysis-kit
https://www.bigcommerce.com/blog/how-perform-competitive-analysis/#undefined
https://venngage.com/blog/competitor-analysis-template/
https://filestage.io/blog/competitive-analysis/
https://blog.hubspot.com/sales/gtm-strategy
https://slidemodel.com/guide-creating-a-go-to-market-strategy/
https://blog.upscope.io/10-companies-show-you-their-go-to-market-strategy/
https://plan.io/blog/go-to-market-strategy/
https://www.toptal.com/finance/business-plan-consultants/go-to-market-strategy
https://www.slideteam.net/blog/top-40-go-to-market-strategy-powerpoint-templates-for-the-
perfect-product-launch
https://blog.hubspot.com/marketing/go-to-market-plan