This document is a marketing assignment submitted by Farah Ahmed discussing an advertising campaign that fails to attract its targeted audience. Specifically, the student analyzes the Head & Shoulders shampoo advertising campaign, arguing that it is unrealistic and fails to connect with audiences. The commercials depict people obsessively checking their scalps before social interactions, which the student says does not reflect how people actually behave or spend their time. Rather than make audiences self-conscious, effective ads should focus on product benefits like moisturizing scalps.
This document is a marketing assignment submitted by Farah Ahmed discussing an advertising campaign that fails to attract its targeted audience. Specifically, the student analyzes the Head & Shoulders shampoo advertising campaign, arguing that it is unrealistic and fails to connect with audiences. The commercials depict people obsessively checking their scalps before social interactions, which the student says does not reflect how people actually behave or spend their time. Rather than make audiences self-conscious, effective ads should focus on product benefits like moisturizing scalps.
This document is a marketing assignment submitted by Farah Ahmed discussing an advertising campaign that fails to attract its targeted audience. Specifically, the student analyzes the Head & Shoulders shampoo advertising campaign, arguing that it is unrealistic and fails to connect with audiences. The commercials depict people obsessively checking their scalps before social interactions, which the student says does not reflect how people actually behave or spend their time. Rather than make audiences self-conscious, effective ads should focus on product benefits like moisturizing scalps.
SUBMITTED TO: MR. SHARIQ AHMED QIDWAI CMS ID: 457-2018 SEMESTER: BBA-V DATE: 20TH JUNE 2020 1. In your opinion, which advertising campaign fails to attract its targeted audience recently and why? Discuss. ADVERTISING CAMPAIGN THAT FAILS TO ATTRACT: I don’t know about others that in their view which one is successful and which one is really hated because, we may have different tastes of the people, we can state that that either on which campaign that I am going to fail is someone’s favorite on. The campaign who doesn’t attract me as well as my family members is of head and shoulders. Let’s discuss why I fail this advertising campaign. Like literally I mean seriously after your bath you may remember about your scalp problems every time while meeting others etc. while on shopping and before meeting with my friends plus occasions, I don’t think so anyone is facing such a free time, who has watch out your scalp before meeting you, no one cares about you more than yourself, I just realize my these issues after in a free time that never happens in my life, I think. It totally out of my understanding, why she is running away from everyone, seems she has to face a huge tornado like out of mind, she can use oil as well instead of shampoo, may be
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