Leavitt Model in PTCL

Telecommunication sector around the world is going through a process of rapid change
due to convergence of Information Technology (IT), mobile telephony, Internet, e-
commerce and value added services. Needless to say that Telecommunications and
Information Technologies are playing a pivotal role not only in the economic
development of the countries but also in transforming the entire culture and complexion
of societies.

Information system can not be ignored by mangers because they plan such a critical role
in contemporary organizations. Digital technology is transforming business
organizations. The entire cash flow of most fortune 500 companies is linked to
information system.

LEVITT MODEL can play a very important role in the telecommunication sector of
Pakistan. information system are a part of organizations. Indeed, for some companies,
such as Pakistan telecommunication, without the system there will be no business. The
key elements of the organization are its peoples, structure and operating procedures,
politics and cultures.

There are different interests, specialties, and levels in an organization, there are different
kind of systems. No single system can provide all information and organization needs.
The organization is divide into strategic, management, knowledge and operational level
and then divide into functional areas such as sales and marketing, manufacturing finance,
accounting and human resource.

Operational Level System:

In this level LEVITT MODEL plays very pivotal role because present system have some
deficiencies. In PTCL they have a system that can track elementary activities and
transactions of the organization. Like they monitor monthly call of the user that include
local, national and international etc. and on the other hand they have a centrally
computerize system called FMS ( Fault management system). In this they can track fault
and complains. But on the other hand they inside the organization they don’t have
computerize tracking of receipts, cash, deposits, payroll and store information for their
materials like cables, telephone sets etc. if they implement LEVITT MODEL in this
section then they can know about their cables, telephone sets information that at which
amount sets are present in store.

Transaction Processing system :

Transaction processing system are the basic business systems that serve the operational
level of organization. In a PTCL they have a system that performs records the daily
routine faults, necessary to remove to conduct the business. At the operational level,
tasks, resources and goals are predefined and highly structured. The decision to grant
installment in the bill to customer is made by lower level supervisors according to
predefined criteria. If they implant LEVITT MODEL in this section then than system
informs about the previous history of the customer if he has good history to pay bill then
system will give credit.

Knowledge work system and office automation system :

In this section PTCL has implemented partial OAS. They have they have centrally
database. Company have data of all the Customers by entering telephone number or id
they can access. They are partially using OAS they are using word processors and
desktop publishing. If they implement fully OAS in their organization then they can
improve their performance.

In knowledge work system they have good system they know at which line land wire
telephone goes high and at which time low that’s the reason that PTCL has offered free
local call after 12:00 a.m to 6:00 p.m.

Decision Support System :

DSS also serve the management level of the organization. DSS helps managers make
decisions that are semi-structured, unique, or rapidly changing, and not easily specified in
advance. PTCL they have use TPS and LEVITT MODEL, they often bring in
information from internal sources (calls incoming and going) and also from external
sources such as other telephone companies are operating now with this system PTCL is
giving free connections and try to remove local call charges by increase its line rent. But
again in this there is a need to improve the system.

Executive Support System :

If PTCL directors or senior managers uses this system then they can compete with other
organization. if PTCL implements then ESS will address unstructured decisions and
creating a generalize communication environment. ESS are designed to incorporate data
about external events such as telephone to rural areas of Pakistan where communication
is not present there so with the help of this system ESS PTCL can improve its efficiency.
In PTCL ESS will gives the plan of 5-10 years and ESS in the PTCL employ the most
advanced graphics software and can deliver graphs and its easy to take decisions.

Human resource Management system (HRLEVITT MODEL) :

PTCL is also focusing on HR Management and Development, Emerging Technologies,

etc. So that why they are developing HRLEVITT MODEL.

Appropriate changes have also been brought about in HRM such as completion of census
and establishment of Human Resource Management Information System (HRLEVITT
MODEL). Recruitment process and system has been adequately revamped by adopting
appropriate HR practices. Decisions Support System, thus established, will help generate
desired management reports. Professional development of employees, especially the
middle management, is being ensured. Training courses for employees have been
redesigned. A special emphasis is being laid on the inculcation of sense of responsibility
and politeness in the minds of our employees, especially the lower management and staff.
The National Post Graduate Institute of Telecom & Informatics (NPGIT&I) is in the
process of revitalization for which Rs.40 (M) has been approved in the Capex Program
for the year 2002-2003. In addition to NPGIT&I, other training institutes of PTCL i.e.
Telecom staff College, Regional Telecom Training Schools and Divisional telecom
Training Centers are also being revamped to cope up with the changing trends in
technical and managerial training. Our engineers and professionals are also being
continuously sent abroad for various training courses to keep them abreast with the latest
technology and management skills.

The Govt. has explored how the initiation and implementation of change can be
carried out, the different type of changes that can take place in an organization.
These changes are strategy, technology, products, structure, and culture/ people.
Organizations may innovate in one or more areas, depending on internal and external
forces or change. As the privatization was replanted programmer and Govt knows that it
will affect all areas by one way or the other

Structure
(Management
)

Technolog
y Strategy Products
(Innovative (Privatization) (Product line
Products) expansion)

Culture
(Environment
)

Leavitt model in PTCL

Conclusion:

LEVITT MODEL can play a very important role in the infrastructure Building of
telecommunication of Pakistan they are using partially different thing but there is a need
of lot of improvement. Like in the ground level or OAS PTCL is partially OAS they use
word processing in a limit, because PTCL ground level labors are not educated and
supervisor level people are also. So we have to make a technology that molds towards our
employs. If we mold PTCL employs towards technology then its very time consuming in
a such big organization.

In the managers level they have a system that track all the transaction of the system like
fault every supervisor have a account and they have records so they use this record to
remove faults and complains. In the strategic level if they use ESS then they can plan
easily and take decisions.