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Growth Marketers Guide To Customer Engagement Automation PDF
Growth Marketers Guide To Customer Engagement Automation PDF
02
PLAY #1: CONVERT HOT PROSPECTS TO SIGN-UP
PLAY #2: ACTIVATE FREE TRIAL USER 24
PLAY #3: ACTIVATE FREEMIUM USER 27
PLAY #4: DRIVE UPGRADE OF FREEMIUM USER 30
PLAY #5: ONBOARDING NEW USERS TO EXISTING 32
CUSTOMER ENGAGEMENT AUTOMATION
ACCOUNTS
BY KISSMETRICS
PLAY #6: NEW FEATURE ADOPTION 34
CONTENTS
The Three Main Components of Kissmetrics CEA Platform 9 PLAY #7: RE-ENGAGEMENT 37
Analyze 10 PLAY #8: REWARD CAMPAIGNS 39
Populations 13
Campaigns 15
04
Conclusion: Continuous Improvement for Driving Growth 42
IT’S ALL ABOUT
CUSTOMER
ENGAGEMENT
Anyone who has run or been involved with a software
business in the past 10 years knows — this game has
changed. And not just a little bit. We have experienced
what amounts to a seismic shift in the way software
products are bought, sold, tried, and used — and it’s
affecting us all.
Gone are the days of the huge, expensive, perpetual
software license as well as the our-customers-have-
no-idea-that-we-are-still-charging-their-credit-cards
business models. We all know that customers who aren’t
“In the subscription world,
engaging with your service, simply won’t pay you for
very long. They will go home … and take their monthly customers who aren’t engaging
fee with them. with your service simply won’t pay
for your service for very long.”
That means death to any software business whose
profitability and growth depends on keeping users — Lincoln Murphy
paying monthly fees for many, many months (i.e. years).
Or better yet, increasing these monthly fees over time.
And, yeah, also referring friends, co-workers, colleagues,
and Twitter followers to your service.
For a long time, when a software marketer referred to “the funnel,” it Interest Evaluation
looked something like this:
This “old” funnel ended when a sale closed. Corks were popped,
parties were thrown, and huge commission checks were blown on
fancy suits and fast cars.
But that was then. This is now. The funnel for a modern software
company extends well beyond an “initial sale”. In fact, “initial sale”
isn’t even a concept for most software companies today. The new,
New Funnel
new Funnel looks more like this:
As you can see, this new, new funnel covers the entire customer Interest
Engagement Advocacy
lifecycle. While the old funnel optimizes for pipeline generation,
the New, New Funnel optimizes for lifetime value. And it requires
a dramatically different process and approach to growing your
business.
A BIG DEAL
-Nelson Mandela
3. Make more of them
Typically, marketers find behavioral analytics and Marketing automation remains a great solution for lead
engagement automation in separate tools. That forces capture and nurturing, but it is not the right solution for
you to pass data back and forth in order to effectively behavior-based email engagement. You need broad
segment, initiate engagements, and measure results — behavioral data to segment and automate the targeting
it’s frustrating, cumbersome and ineffective. across the customer lifecycle.
For example, you may use Kissmetrics to identify a If you already have a marketing automation product,
dropoff in your funnel, then export a list to an email or don’t worry. You can keep using it for top of funnel lead-
marketing automation tool. Then you’d send the email capture and nurturing. But, we recommend augmenting
in that other tool and return to Kissmetrics to track its it with CEA to drive better customer engagement further
results. It’s doable, but time consuming, and inefficient down the customer lifecycle. In fact, CEA compliments
and you’re probably not getting the whole picture on marketing automation tools and fills the behavioral
what really drives conversions. targeting gaps they leave behind.
And while email and engagement tools provide If you don’t have a marketing automation tool in
“analytics,” they’re generally too light. Those tools are place, CEA can drive top-of-funnel engagement and
good at creating and delivering messages but lack conversion rate optimization as well. You supply the
the deep behavioral analytics required to understand, landing pages, and CEA can do the rest.
segment, or measure effectiveness through a
conversion. They don’t have the power required to Behavioral analytics and engagement automation are
understand behavior much beyond opens and required to drive engagement, and to do it effectively it’s
click-throughs. best if they’re in the same platform.
“I see Kissmetrics Customer Engagement Automation as a breakthrough and essential tool for growth marketers
and product teams. Having deep behavior analytics and email campaign automation in the same tool makes it way
easier to continuously measure and optimize your key growth initiatives.”
8
CUSTOMER
ENGAGEMENT
AUTOMATION
BY KISSMETRICS
CEA by Kissmetrics combines behavioral analytics, segmentation, and email
automation in one solution. Having one platform that does it all will certainly
save time, money, resources, and reduce frustration. But more importantly, it will
enable you to drive great engagement, deliver a great experience, and hit your
growth targets.
ANALYZE
Behavioral analytics to understand what people are doing on your website and
products.
POPULATIONS
A way to define and monitor the segments that are key to your growth cycle.
CAMPAIGNS
Create and send emails to segments of people based on behavior. Email
campaign automation.
Let’s take a deeper look at each component and then will talk about how to
use them.
Kissmetrics Analyze tracks everything people do on your website and products. It includes a
suite of reports so to help you understand what’s going on, what’s working, and what’s not.
You’ll get all the insights you need to take action with confidence.
Analyze presents high-level insights so you can quickly spot issues — or opportunities — in
your KPIs. And you can dive deeply into your data to identify the precise strong and weak
points in your funnel or product engagement.
METRICS
See your company’s KPIs at a glance.
Define the metrics you want to track and
we’ll automatically keep them refreshed and
ready for you to dive deeper. Color-coded
alerts will help you focus on the metrics that
matter.
FUNNEL
Identify leaks in your funnel. Understand the
chronological flow of any user behavior you
want. Funnel reports make it easy to spot
bottlenecks in your customer journey.
A/B TESTING
See how tests are performing all the way
through to conversion. Understand the true
impact of your tests on signups, activation,
sales, cancels, or anything you choose.
COHORT
Understand how any segment behaves over
time. Track how any event or behavior grows
or diminishes so you can engage people at
just the right moment to keep things moving
the way you want.
THE POWER OF POPULATIONS INACTIVE USERS: Signed-up more than 30 days ago AND have not
IN CEA logged-in in last 30 days
The Populations component is not only a great way POWER USERS: Have done X feature more than 3 times AND Have
to define and monitor key segments, but it can also done feature Y more than 2 times AND Have done feature Z more
leverage your Populations across the CEA platform. You
can use Populations when building reports in Analyze
or setting targets in Campaigns (discussed in the next These are examples of the groups that define a modern software
section). The Populations feature is essentially the business. They define the full growth cycle. The new, new funnel.
homebase of your day-to-day growth initiatives. With Populations, monitoring these groups is not only possible,
but easy.
POPULATIONS OVERVIEW
This Overview page displays all your
Populations with growth metrics. You’ll use
it to see what’s going on at a high level — to
see what’s growing or shrinking. If something
piques your interest, you can drill down to
get more details.
POPULATIONS GROWTH
The Growth page displays a collection
of your Populations and how they’ve
performed over time. It’s a powerful way to
compare your Populations to each other.
POPULATIONS SEGMENTATION
The Segmentation page shows a breakdown
of the properties that are contributing to the
Population. This makes it easy to understand
what is having the biggest impact on the
growth (or shrinking) of the Population.
The Campaigns feature enables you to create and send behavior-based emails. So, after using Analyze and
Populations to understand and segment people, you use Campaigns to create and send beautiful, personalized,
and perfectly-timed emails.
With Campaigns, you can tie behavioral analytics with your engagement email programs. Gone are the days of
cobbling together multiple solutions to ensure that you are targeting the right people with the right message … and
then wondering how your messaging is affecting actual engagement.
Here’s what makes Kissmetrics CEA unique: you don’t have to leave
Kissmetrics to engage these people and then attempt to track
them again. You just visit the Campaigns feature.
You need these two flavors of data to make the most relevant emails possible.
For example, a VP of Marketing who signed up five days ago, but hasn’t used
any of the features, should have received a different email than a VP of Sales
who signed up at the same time, and has been very active.
Use both of these data vectors to stay as relevant as possible with your
automated engagement campaigns.
The world of email design is wide and varied, with many possible
styles to choose from. But there’s a simple way to get started. At a
high-level, you should choose between:
Typically, stylized marketing emails are good for: For example, you can send stylized instructional emails to
new users that help them take their initial steps, and then
Promoting product usage trigger plain, personal text emails from your CS team that
Rewarding users offer one-on-one training. One of the most effective emails
Educating users with visuals we use during onboarding is a personal email from our
Delivering an elevated brand experience CEO — a simple text email among other, stylized marketing
emails.
One of the biggest challenges when building engagement This is an obvious point, but one that needs to be reiterated. You
campaigns is deciding on timing. Broadly speaking, cadence can must measure the effectiveness of any engagement messaging
encompass: program against actual engagement with your product.
When to kick-off an engagement campaign This is not to say that opens, clicks, and any other message-specific
How many messages to include in a campaign metrics are not helpful. After all, people must see a message for it to
How often and at what frequency the messages should have any impact. But you should never use these metrics to define a
be sent campaign’s success.
Each one of these will be different based on the campaign you Any campaign you execute should have an engagement goal, such
are building, its goal, and your customers’ expectations. But some as:
general guidelines for your engagement campaigns include:
Sign-up for a trial account
1. No engagement campaign should have only one message. Build out a profile
The most common offender is a new feature announcement. Connect data with your product
Teams generally send out one single new feature Invite a team member
announcement email and think that this is enough to get Write a post
adoption of the feature. It’s not.
These are the kind of outcomes your messaging programs should
be driving. Therefore, you should be measuring your messages
2. Have ~25% more emails than you think you should have in against these goals.
any campaign. Too often, teams are too nervous about over-
emailing their customers that they end up under-emailing
them — at the expense of engagement. Teams are too afraid
of people unsubscribing from their emails, but the reality is
that anyone who is interested and sees value in your product
will not unsubscribe from your emails. The people that do
unsubscribe are very likely not your target customers anyway.
ACQUISITION
ACTIVATION
ONGOING
ENGAGEMENT
RE-ENGAGEMENT
If this represents the major steps of your growth funnel, you should
plan to have behavioral email campaigns for each of these steps.
Each email’s goal is to convince people to take the next step.
Eventually, you will have multiple campaigns for each step in
the funnel (because you are likely breaking down each step into
more granular elements), but as a start, this serves as a very good
reference.
EVENT
We use many engagement email campaigns to drive customers
from one stage of engagement to another.
A
YES
DID EVENT B?
NO YES
DID EVENT B?
NO
We will use this flowchart as a starting point for most of the plays
outlined in this next section.
At the top of this growth funnel is Acquisition. How you define “Acquisition” is different than it was
defined even 10 years ago. Today, “Acquisition” can mean getting a prospect to sign up for your product,
or for a free trial of the product, or maybe requesting a demo. Regardless, this play is about converting
a hot prospect to this acquisition point.
Obviously, you need someone’s email address before you can email them, so for these campaigns you
will target prospects who have become engaged enough to provide you with an email — whether by
signing up for your newsletter, downloading an ebook, or signing up for a free trial of your product.
Start Campaign When: Person has visited the site more than twice AND has
visited your product page at least once AND has visited your pricing page at
least once all in the last 30 days.
Campaign Strategy: You are targeting people who have shown interest in
your product, but have yet to pull the trigger. It’s likely that they are collecting
information to help make a decision between you and your competitors. Inject
yourself into this decision making process by providing them with information
that differentiates you from the competition.
Message 1: Start of Campaign rules Thank person for interest and help them
Thank you note understand WHY they need your service
Follow-Up 1: 2 days after Message 1 AND has not Offer more specifics about why your solution is
More info signed-up better than the others
Follow-Up 2: 1 day after Follow-up 1 AND has not A nice note from the CEO thanking prospect
Founder/CEO note signed-up and explaining the company mission. This email
should be simple text and have no CTA.
Follow-up 3: 2 days after Follow-Up 2 AND has not Provide prospect with a list of things they should
Decision checklist signed up consider when deciding on this kind of software
— highlighting, of course — your advantages.
Personal Feedback 15 days after Follow-Up 3 AND has not A personal follow-up from your head of
signed up marketing looking for feedback on why the
prospect never signed up for your product
EXTRA CREDIT: You get bonus points for this Campaign if you customize these emails’ content based on where the user first entered your site. If they came from
specific ads you have running regarding specific features or benefits, you could highlight those specific benefits.
PLAY 02 ACTIVATE FREE TRIAL USER
Free trial models are designed to create a time-based (14 days? 30 days?) sense of urgency for new
signups. The goal is to get people to “first value” within the time frame of the trial — ideally far before
that.
The good news about a trial period is that it has a built-in time frame. This means the content of your
emails, as well as the timing, can utilize this fact to drive action.
Goal of Campaign: Get a trial user to get enough value to convert to a paid user
before trial ends.
Campaign Strategy: You can be aggressive with the timing of these emails
given that the trial user is aware that they are “on a clock.” You can switch up
message types in this type of campaign; don’t be afraid to sprinkle in messages
from important members of your team along the way.
Message 1: Free trial sign up Congrats on signing up for our free trial — here
are the X things you need to see value during
next X days.
Follow-Up 1: Has signed up exactly 1 day ago Good idea to promote core value of the product
Focus on first step AND has not completed ‘activation’ here — reminder of why they signed up. Let them
to value know how many days they have left on trial!
Follow-Up 2: Has signed up exactly 2 days ago A little bump from the founder/CEO is always
Founder/CEO note AND has not completed “activation” good during onboarding. Express gratitude and
talk about why he/she started company.
Follow-up 3: Has signed up exactly 3 days ago Encourage any progress made and become very
You’re almost there! AND has not completed ‘activation’ tactical about how to execute the next step. Don’t
forget to remind user about the number of days
left on the trial!
Follow-up 4: Has signed up exactly 5 days ago Make another effort to nudge here. Make sure to
Sooo close AND has not completed ‘activation’ highlight time left on trial to generate urgency.
Follow-up 5: Has signed up exactly 13 days ago Be aggressive with this one. Try to create sense of
Trial about to expire AND has not completed ‘activation’ loss for upcoming cancellation of account.
Follow-up 6: Has signed up exactly 15 days ago Inform them that their trial is over. Encourage
Trial expired AND has not completed ‘activation’ them to talk to sales or CS. Create fear of loss by
mentioning some of your great features.
Personal Feedback Has signed up exactly 30 days ago A note from your CMO or Head of Sales to ask
AND has not completed “activation” why User didn’t move forward with your product.
Answers here are like gold for your growth.
Long-term Nurture Has signed up exactly 90 days ago Anyone who didn’t convert from a trial should be
AND has not completed “activation” on a long-lead nurture campaign. They should
be aware of new features, updates, etc.
EXTRA CREDIT: Score more points here for customizing the messaging in your email based on the role of the user who signed up. You should have different
messages for engineers vs. marketers vs. designers, etc.
PLAY 03 ACTIVATE FREEMIUM USER
The play for activating Freemium users is very similar to activating Free Trial users, except you won’t
have the “urgency” of the free trial period with which to work.
With that said, free trial users typically need to see value quickly to become active users. When people
pay for a service, they are more likely to use it.
Start Campaign When: Person has signed up for the free account
Follow-Up 1: Same day as sign-up AND has not A quick follow-up on the same day of sign-up
Focus on first step completed “activation” DELAYED 4 encouraging user to take the first step toward
hours activation.
Follow-Up 2: Has signed up exactly 1 day ago For a freemium product, showing how other
Social proof AND has not completed “activation” people get value is very helpful. Even better
if you can show that thousands of people are
getting value.
Follow-up 3: Has signed up exactly 3 days ago Show user what he or she might be missing by
You’re missing out! AND has not completed “activation” not using your product.
Follow-up 4: Has signed up exactly 10 days ago If after a few days, a user has not activated, it
Promote secondary AND has not completed “activation” may not have been the right time. Wait a bit and
feature try to promote a secondary feature that may
generate interest.
Follow-up 5 : Has signed up exactly 20 days ago A note that asks for feedback on the user’s
Win-back? AND has not completed “activation” experience should help gather insight.
Follow-up 6: Has signed up exactly 60 days ago Anyone who didn’t activate during should be on
Long-term nurture AND has not completed “activation” a long-lead nurture campaign. They should be
aware of new features, updates, etc.
EXTRA CREDIT: Score more points by personalizing the content in these emails (i.e. highlighting person networks, local recommendations, etc.)
PLAY 04 DRIVE UPGRADE OF FREEMIUM USER
You can’t force someone to upgrade before they see value. If you try to promote an upgrade too soon
to a freemium user, you may lose them forever. So this is a more subtle play that has to be closely tied
to behaviors that align with the value you are asking users to pay for.
Upgrading campaigns are very much dependent on the nature of your product and the upgrade
triggers. They can be volume based, feature based, account-sized based or some combination. Either
way, you should only be starting to push for an upgrade once a customer has been “activated” and
has shown interest in your premium features. Ideally, you target the most engaged users with these
messages.
Goal of Campaign: Get free users to pay for your “premium” offering.
Start Campaign When: Once customer has been “activated” and is showing
interest in premium offering.
Message 1: Has met “activated” criteria AND has This is a very gentile “did you know you could get
Subtle introduction to logged-in today X with our premium offering?” message.
premium features
Follow-Up 1: 5 days after Email 1 AND has not Give user some social proof and/or specific
Social proof upgraded AND has logged-in more valuable use cases for premium offering.
than one time less than 5 days ago
Follow-Up 2: 15 days after Email 1 AND has not Offer a “Top 10 list” of reasons why someone
Top 10 list upgraded AND has logged-in more should use your premium service.
than one time less than 5 days ago
Follow-up 3: 30 days after Email 2 AND has not Anyone who hasn’t upgraded to premium should
Long-term nurture upgraded AND has logged-in more be on a long-lead nurture campaign. Make them
than one time less than 5 days ago aware of new features, updates, etc.
EXTRA CREDIT: Grade your free users on their engagement, and send upgrade messages only to those with a high engagement score.
PLAY 05 ONBOARDING NEW USERS TO EXISTING ACCOUNTS
If you have a multi-user product, it’s likely that you’re ignoring additional users’ onboarding experience.
For many products, this is a huge blind spot and a significant contributor to churn. This is because users
that are added after the initial sign-up (or purchase) are, most likely, going to be the ones charged with
actually using your product.
If these users can’t figure out how to use the product and get value quickly, then the customer account
will not get the value they expected and churn out quickly (usually within six months). Therefore, it’s very
important to have campaigns dedicated to these new users on existing accounts.
Message 1: New sign-up to existing account Welcome user and point to some “getting
Welcome started” documentation. A video is also very
helpful. It is likely this user will want to start
working right away. Also give them a way to
sign-up for a training session with your CS team.
Follow-Up 1: Has signed-up today DELAYED A personal message from one of your CS team
Personal message from 4 hours members welcoming new user and setting up
CS team time for a training.
Follow-Up 2: Has signed up exactly 1 day ago Whenever one of these users tries a specific
Promote help around AND has done Feature X feature, you should send them an email helping
specific feature them use that feature to its fullest.
Follow-Up 3: Has signed up exactly 6 days ago If one of these users hasn’t logged-in since
Personal follow-up if AND has not logged-in less than 5 signing up, you should continue to offer training.
inactive days ago
Follow-Up 4: 30 days after signing-up AND has Any of these users who have failed to become
Long-term nurture not “activated” AND has not logged-in active should be on a long-lead nurture
less than 15 days ago campaign. They should be aware of new
features, updates, etc.
EXTRA CREDIT: Collect a new user’s role upon sign-up so you can customize the content for him/her.
PLAY 06 NEW FEATURE ADOPTION
New feature development is important to keep existing users engaged with your product. But getting
users to actually adopt and use these new features is essential. Too often, we leave the marketing of a
new feature to a single announcement email or, worse, buried somewhere in a monthly newsletter.
When announcing new features, create full campaigns to promote adoption. We recommend breaking
down each step of a new feature so you can target users who: checked it out >> gave it a quick test >>
actually used it once >> adopted. For example, when we launched our own email feature, we targeted
users along four steps: checked out the Campaigns page >> Created Campaign >> Created Message
>> Sent Message >> Sent more than two Messages. We set up adoption emails for each step.
Campaign Strategy: The strategy here is to make your entire customer base
aware of a new feature (assuming it is a feature for everyone) and then
selectively follow-up with automated emails to push users closer and closer to
adoption of the feature.
Message 1: Email blast to entire customer base Introduce new feature. Provide video/example,
Announcement link to documentation, etc. Give these users a
little more motivation to use the new feature —
use cases, benefits.
Follow-Up 1: Has “looked-at” the feature page Give these users a little more motivation to use
Target users who have exactly 1 day ago AND has not “tested” the new feature — use cases, benefits.
“checked-out” feature, but feature less than 1 day ago
not “tested” it
Follow-Up 1a: Has received Follow-up 1 exactly 2 A personal email from the product or CS
A personal nudge for users days ago AND has not “tested” feature team — checking in to see if user needs help
who don’t “test” feature after less than 2 days ago understanding feature.
Follow-up 1
Follow-Up 2: Has “tested” the feature exactly 1 day Similar to Follow-up 1, provide more motivation to
Target users who have ago AND has not “used” feature less actually use feature.
“tested” the feature, but not than 1 day ago
“used”
Follow-Up 2a: Has received Follow-up 2 exactly 2 A personal email from the product or CS team
A personal nudge for users days ago AND has not “used” the checking to see if user needs help understanding
who don’t “use” after Follow- feature less than 2 days ago feature.
up 2
Congratulations Email Has used feature today A congratulatory email to anyone that has used
the feature. You can use this email to promote
advanced usage and adoption.
Follow-Up 3: Has ever “checked-out” the feature Around 30 days after the initial release of
Promote improvements to the feature, it’s a great idea to promote
feature improvements you’ve made to anyone who has
at least ‘checked-out’ the feature.
EXTRA CREDIT: Breakdown usage of the feature into smaller steps so that your targeting can be even more relevant and specific.
PLAY 07 RE-ENGAGEMENT
Yes, it’s true: every software product has inactive users. That makes re-engagement campaigns an
essential part of any messaging program. The goal of re-engagement campaigns is to — you guessed
it — re-engage customers who have potentially lost interest and become inactive with your product.
Ideally, you can target these customers before they become inactive.
Message 1: Has not been active for 30 days A quick temperature check. It’s ok to be
Quick check-in transparent (i.e. “Haven’t seen you in a while”).
Try to find out if there is an issue that you can try
to solve.
Follow-Up 1: Has received Email 1 exactly 30 days This could be a “things you’ve missed since you
Target customers that are ago AND has not been active less than left” email; or a “we’d like your feedback” email.
still inactive after Email 1 30 days ago
Long-term nurture Has received Email 1 more than 90 Anyone who remains active after a period of time
days ago AND has not been active should be on a long-lead nurture campaign.
less than 90 days ago They should be aware of new features, updates,
etc.
EXTRA CREDIT: Make your re-engagement emails more relevant by writing messages based on a customer’s past usage of your product, their user role, title, etc.
PLAY 08 REWARD CAMPAIGNS
Reward emails are often overlooked, but highly effective. Unlike re-engagement emails that target
users when they are not active, reward emails target users when they are active. In fact, they are
designed to reward users based on their activity. Reward emails make the recipient feel good about
their activity. They should generate a shot of dopamine, generating positive feelings toward your
product and brand.
Emails within a rewards campaign are often independent. Each one provides rewards for different
types of activity.
Goal of Campaign: Encourage even higher levels of engagement with your product.
Start Campaign When: Whenever a customer deserves a pat on the back. This
could be for using a feature for the first time; for reaching some kind of usage
milestone (100 emails delivered!); based on an event (happy anniversary!); or a
positive activity from the product (someone liked your photo!).
Congratulations: Has used feature X today Congratulate customer for using one of your key
Feature usage features. Use the opportunity to educate him/her
on advanced usage.
Congratulations: Has done something X number of Reward your “power users” after doing
Milestone achieved times something a certain number of times.
Customer signed-up exactly 365 days Thanks customer for loyalty — and offer some
Happy Anniversary!
ago AND has been active less than 30 kind of reward (like a Starbucks gift card).
days ago
CONCLUSION
CONTINUOUS IMPROVEMENT FOR DRIVING GROWTH
The recipe for your customer engagement will vary from these
examples. But hopefully this guide gave you some great ideas on
how to drive engagement and growth. One thing to keep in mind:
improvement is a continuous process. And that’s a good thing. With
the behavioral analytics, you’ll be able to see what’s working and
what’s not and make adjustments — big and small — and then rinse
and repeat.
“Insights from Kissmetrics drove a
Changes to your website and products will also drive changes to 30% lift in our conversions. All of our
your engagement flows. As you add new features, processes, and
key customer behavior data lives in
learn about your customers, you need to change and refine your
engagements accordingly. Eventually you could have dozens of Kissmetrics, for both our product and
engagements that are very fine tuned and optimized to guide your our website, so we can quickly identify
customers along their journey.
and take action on any roadblocks
Have fun engaging your customers and making their journey better across our growth cycle. Kissmetrics is
as you achieve your growth targets. And please let us know how we essential to Lucid Software’s growth
can help.
efforts.”
Request a demo
CONCLUSION 42
Get, keep
and grow
more customers
Request a demo
www.kissmetrics.com