SOCIAL MEDIA

MARKETING

BY DHRUBA PRADHAN
The biggest change in marketing has been the shift from In the past, companies were limited to communicating But somewhere  along the way, we got cynical. We realized
"push marketing" to more of a conversation with  directly with us through radio and television commercials, that our friends and colleagues were probably more honest
customers.  print advertising, billboards, and other "old media" ways of about products and services than the self-interested
marketing.  companies that marketed to us. So, we started listening to
our friends and social networks more and traditional
advertising less.
We are so addicted to our mobile phones and the social
media apps on them that there's now a word for our
obsession.

Nomophobia is the fear of not being near your mobile

phone
 Social media marketing is the
process of creating content that you
WHAT IS SOCIAL have tailored to the context of each
MEDIA individual social media platform in
MARKETING?
order to drive user engagement and
sharing.
Online Communities and  Blogs Social Networks
Forums

SOCIAL MEDIA PLATFORMS

ONLINE COMMUNITIES AND FORUM

 An Online Community forum is an online

space created by an organization or a brand,
where members, customers and fans alike can
congregate, ask questions, receive peer-to-peer
support, discuss interests surrounding the
brand and make social connections.
 Example: The Wikipedia Village Pump is a
forum used to discuss improvements to
Wikipedia.
 The primary aim of a Business Blogger is to magnify their
individual persona so that they become a key person of
influence in their niche. i.e., the “go to person”. 
Customers are attracted to the Blogger because of their
expertise and knowledge, consequently their website in
order to be successful has to contain informational items of
BLOG incredible value and interest to their community. The
bloggers website runs in tandem to their use of social media
platforms which are used to redirect traffic to their
websites. 
Examples of famous bloggers’ websites: 
●http://www.sociablable.co.uk 
●http://www.gykawasaki.com 
 Social networks have become an important force in
both business-to-consumer and business-to-business
marketing. 
Major ones include Facebook, one of the world’s
SOCIAL biggest; LinkedIn, which focuses on career-minded
professionals; and Twitter, with its 140-character
NETWORKS messages or “tweets”. 
Different networks offer different benefits to firms. 
For example, Twitter can be an early warning
system that permits rapid response, whereas
Facebook allows deeper dives to engage consumers
in more meaningful ways.  
 Each platform is different. On one,
blog content is the master. On
another, video dominates. And on
another, pictures win the day
 Content must be engaging so that
people want to share it. Your content
must be so good that it makes the user
want to tag all their friends about it.
SOCIAL MEDIA
MARKETING
WORKFLOW
 1. What is most recognizable about your brand? This can be a person, a
place, a logo, and so on.

2.Does your brand have a spokesperson or character who "is" what you are
QUICK-START trying to sell? If not, are you open to creating one?

GUIDE FOR 3. What is the goal of your project? Sales/e-commerce? Improved image in
SOCIAL your market? Better customer service and satisfaction?

MEDIA 4. What specific metrics will you use to measure success?

MARKETING 5. What types of content do you have that you have that would be interesting
to share with social media users?

6.Are you willing to share interesting content from third-party sources on the
web with your customers?
7.Creating your campaign, maintaining it, tracking metrics, and making
adjustments will take time and expertise. Do you have interested people in
your company who are willing and able to do this work?
8. What is your backup plan in case the social media project fails or
doesn't meet the goals of your organization?
 The answer to these question will help determine your
tactics, how aggressive you should be, and perhaps most
important, the things you want consumers to do. 

• Remember this is an interactive medium, so you aren't

necessarily just blasting messages to your customers.
You can get them to communicate with you and with
their friends. This  is the power of the medium, and it's
at your fingertips.
FACEBOOK MARKETING
Facebook users in Nepal
Feb 2021

There were 12580000 Facebook

users in Nepal in February 2021,
which accounted for 41.1% of its
entire population.

People aged 25 to 34 were the largest

user group (5300000).

The highest difference between men

and women occurs within people
aged 25 to 34, where men lead by
1100000.
HOW CAN I MAKE MONEY ON FACEBOOK
HOW CAN I
MAKE MONEY
ON FACEBOOK
HOW CAN I
MAKE MONEY
ON FACEBOOK
HOW CAN I
MAKE MONEY
ON FACEBOOK
HOW CAN I
MAKE MONEY
ON FACEBOOK
                             THANK YOU