Unique

Selling
Proposition
SHREE KRISHNA KHANAL
Introduction
What makes your business different from everyone else in your market

Unique Characteristics of a product towards the potential customers

Why you vs the competitors ?

No one can claim the same

Characteristic
Which characteristic defines the
Unique Selling Proposition ?
Uniqueness
Identity
Result: Market Leader
Uniqueness is enough?
unique characteristics of a product towards the potential customers.

There is still a big difference between just communicating and marketing unique selling points to
customers and creating products that are really offering an additional value to its customers.
Why Unique Selling Proposition ?
Defines a company’s product or service and give it an edge over the competition.

Clearly characterize its product or service, consequently raising its revenue through a loyal market.

Streamlined sales strategy and lets a company focus on the benefits its product or service can give its
market.

Cementing its message to the market.

Key elements to implement
It should be truly unique

It should be positive and strong enough to pique your market’s interest AND get them to talk about it,
and ultimately, buy it.

It should be hard to imitate.

It should be easily understood.

How to Create your Unique
Selling Proposition (USP)?
Identify your target customer.

Providing the solution

Formulation of the USP

Identify your target customer?
Ask yourself what it is that makes you unique and write down all the characteristics of your person
and/or your business that make you stand out of the mass for potential customers.

Outline the age group, gender, and interests of your ideal customer
Providing the solution
An important key factor for business success is whether you are able to spot and identify problems that
have burdened people for years, ages or even centuries and to provide The solution for these
problems to your potential customers.
Formulation of the USP
A powerful USP consists of only one sentence but delivers a message that could fill many pages. The
3rd step in creating an USP consists of the formulation and phrasing of it. An effective way to find a
great USP is to write down several sentences that all describe unique selling propositions and to
rewrite and shorten these until you have one specific and appealing sentence.
Finally
Examples
Google’s USP lies in providing me exactly the information I was searching for, without having to seek
through thousands of sites to find the quality information
Examples
FedEx’s slogan: “When your package absolutely, positively has to get there overnight”, which allowed
them to dominate the package shipping market from this point onwards.
Examples
M&M’s; “The milk chocolate melts in your mouth, not in your hand”
Examples
Colgate: “Improve mouth health in two weeks”
Conclusion
Every business wants to thrive and occupy the biggest percentage of the market share.

USP help to distinguish your business from others.

Finally, establish the Unique Selling Point for your brand or business and make the customer to buy
your products or services.