Professional Documents
Culture Documents
RESEARCH
ORIGINAL RESEARCH PAPER Management
on Ophthalmic Market.Key part of study exposes Prevalence of Ophthalmic diseases & frequently Prescribing molecules
which comes in daily practice of ophthalmologist.Through Primary Research,this project reflects the various touch
points & Persuasion of Ophthalmologist, Patient & Retailer basically consumer behavior of Ophthalmologist in prescribing,
Patients in buying & Retailers in promoting Preservative free Eye Drops.
OBSERVATION
From graph 2 it is concluded that Medical Professionals&
ophthalmologists agreed that it is better to use preservative
free eye drops whenever possible because of safety and
storage concern.It reveals the advance techniqueto store
preservative free eye drops through multi-dose ophthalmic
squeeze dispenser.
C
O
N
C
L
U
S
IO t
N fo
A r
new c
Tren o
d in m
Mar m
ket o
has n
bee di
n se
obse as
rved es
vari .It
ous is
com co
pani nc
es lu
impl d
eme e
nte d
d th
thei at
r 9
stra 1
tegi %
es d
to oc
ent to
er rs
sust ar
ain e
in wi
the lli
mar n
ket. g
Oph to
thal Pr
mic es
mar cr
ket ib
is e
read &
y 6
new 6
disp %
ensi R
ng et
devi ai
ce le
i.e. rs
pres ar
erva e
tive in
free fa
eye vo
drop r
s of
.Als Pr
o es
Medi er
cati va
ons ti
are ve
alre fr
ady e
pres e
crib ey
ing e
and dr
hav o
e ps
futu ,
risti H
c ug
req e
uire o
men p
p
ortu
nity
with
enor
mou
s
pote
ntial
is
awai
ting.
54
References
1. https://market-scope.com/pressrelease/india-ophthalmic-market-forecast-to-
reach-1-8-billion-by-2022/
2. https://www.ncbi.nlm.nih.gov/pubmed/27041987
3. http://www.amritt.com/industries/medical-device-india/ophthalmic-devices/
4. https://www.glaucoma.org/treatment/preservative-free-glaucoma-medications.
php
5. Rosin LM, Bell NP. Preservative toxicity in glaucoma medication: clinical
evaluation of benzalkonium chloride-free 0.5% timolol eye drops. Clin
Ophthalmol. 2013;7:2131-2135.
6. https://www.dovepress.com/preservative-toxicity-in-glaucoma-medication-
clinical-evaluation-of-be-peer-reviewed-article-OPTH
7. http://www.allaboutvision.com/eye-exam/refraction.htm
www.worldwidejournals.com 55