LMOC - Madtari

MID EXAM

SRI NOVA ADHI DHEA

29118073
 OVERVIEW
BUSINESS ISSUE

TURBULENCE LEVEL ANALYSIS

EXTERNAL & INTERNAL ANALYSIS

POSSIBLE CHANGES

SOLUTIONS
 BUSINESS ISSUE
The decline in Madtari sales over the past 2 years, this is
because Madtari does not have sufficient resources to
detect changes in the external environment and lack of
knowledge to develop their business (not innovative)
 TAXASION OF MADTARI

Revenue earned by Madtari every month (per branch) is still lower than
competitors who get doubled revenue from Madtari
Turbulence Level
Analysis
 TURBULENCE LEVEL
Turbulence Level is scale occurs when organizational solutions found at
one level within one organization causes new problems of turbulence at
another level (within another organization)

5 Levels of Turbulence Repetitive

Expanding Slow Incremental
Changing Fast Incremental
Discontinuous Predictable Level
Surprise - Discontinuous Unpredictable
TURBULENCE
LEVEL
CAFE INDUSTRY 
 Discontinuous Predictable Level

Based on Turbulence Level Cafe Industry result, Madtari Cafe

has 3.3 points. Which classified into Level 4.
Organizational Capability Change

To achieve the
company
goals, there
are nine
elements in
Organizational
Capability
Change to be
managed and
implemented
External and Internal
Analysis
PORTER 5 FORCES
THREAT OF NEW ENTRANTS
HIGH, the industry has high competition
BARGAINING POWER OF BUYER
HIGH, there are many competitor, so
consumer can easily move to other places
BARGAINING POWER OF SUPPLIER
HIGH, there are many suppliers that can be
choosed by Madtari 
THREAT OF SUBSTITUTE PRODUCT
HIGH, there are so many substitute products
for café in Bandung that lower/ same price
but the service and quality of products
RIVALRY AMONG EXISTING better than Madtari,  
COMPETITOR
The competition in this industry is very HIGH,
especially for the instant food and for the
product innovation itself.
 CONSUMER ANALYSIS
Waiting Line
10% Tangible Reliability
20% 18%
Facility
30%
Instagrammable
20%

Responsiveness
Emphaty
21%
19%

Affordable Price Assurance

40% 22%

CONSUMER SERVICE
NEEDS QUALITY
 SWOT
STRENGTH
- High Awareness
- Strategic Location
- Lack of efficiency and strategic planning
OPPORTUNITY
- Consumption of West Java Society
increases every year
- There are shifting of consumer needs
- There is a PERPU that supports
business activities
- Introducing innovation products
- Partnership/alliances with other firms
WEAKNESS
- Lack of knowledge resources
- Imitability of product
- Manually Order and Payment Sistem
THREAT
- The number of cafes with low prices,
better facilities and innovative products
- Market share is price sensitive
- Key Activities and infrastructure are
easy to imitate.
 PEST ANALYSIS
POLITICAL ECONOMIC
Indonesia's economic growth in the
PERDA Entrepreneurship that helps
next 5 years can grow above 5%
and provides training programs for
(according to the BI Governor), where
people who want to do business.
the industry will be driven by the
government including the culinary
industry.

SOCIAL TECHNOLOGY
Nowadays, people are always
Needs of consumer shifting,
screening on their mobile phones,
in nowadays visit the cafe not only
and want to be easy on everything,
to eat but also to hangout, do
where technology plays an
assignments, meetings etc and it
important role as a business
has become a lifestyle.
solution to satisfy consumers or
increase efficiency
POSSIBLE CHANGES
FACTORS THAT AFFECT THE
CHANGES
TECHNOLOGY
Technology could become a Competitive Advantage of Madtari, therefore if
Madtari does not keep up with technological developments, Madtari will not
be able to compete with the market.

SOCIAL
"Consumer Based Analysis" is needed so that Madtari can be the answer to
the needs and desires of consumers, so Madtari has a stronger value
proposition.

INNOVATION
Competition in terms of innovation in the culinary industry is very tight. Madtari
must be able to innovate with their products in order to compete, with regular
product innovations the "excitement" of Madtari will always be maintained.
 SOLUTIONS
Support the business sustainability in Culinary Industry
WHAT WE DO?

STRATEGIC ALLIANCE
Madtari Cafe partnering with BABARAFI ENTERPRISE which is the competitor of
CRP Group, With this strategic alliance, Madtari will be helped in management
systems (business strategy, promotion, financial, operation, product
innovation) where this will eliminate the weaknesses of Madtari itself.
WHAT NEXT?

ARTIFICIAL INTELLIGENCE
WHAT WE DO
Technology Artificial Intelligence (AI) to
obtain visitor data using CCTV that will
scan the face of each person which will
show the person's demographic and how
many times have visited Madtari. From this
technology Madtari can find out Loyal
customers to aim at promotional programs
in the future.
WHAT NEXT?

MADTARI MOBILE APPS

WHAT WE DO
Madtari mobile apps will help the customer
to order food wherever at any time,
consumers can also collect points which
can later be exchanged for food or drinks
according to the points collected. In
addition Madtari car apps also offer a "free
of charge" delivery system.
WHAT NEXT?

POINT OF SALES (POS)

WHAT WE DO
POS system, this system will immediately make a
Calling Order to the kitchen, where incoming
orders will be directly listed on the list that must
be made by the kitchen team. With this system
also helps Madtari in evaluating which menus are
ordered most often and which are most rarely
ordered by consumers, so this will solve problems
in Speed, and Efficiency and make reference for
product innovation.
WHAT NEXT?

PRODUCT INNOVATION
WHAT WE DO
bring up new menus such as seafood
noodles and mala flavors Innovation can
also be in the form of presentation of the
product itself, for example by using hot
pots. .
WHAT NEXT?

OUTLET LAYOUT AND VIBES

WHAT WE DO

Based on market research, Madtari can adapt to new

themes such as the 90s where there are instagramable
spots in the form of mini vans and old school motorbikes.
Madtari can also add music to its outlets. Besides the
friendliness and tidiness of the servants must also be
considered by holding training so that consumers feel
comfortable in Madtari
THANKYOU !