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DESIGUAL - Case Study PDF
DESIGUAL - Case Study PDF
Optimism, colour and explosive The process by which BOARD was chosen involved a
proof of concept and comparison with two other
growth
tools: Cognos and MIS Alea on Microsoft cubes.
Desigual’s most distinguishing assets are its models: "The reasons that prompted us to choose BOARD at
different, optimistic and colourful. The company the time are exactly the same reasons why we
started trading in 1984, accompanied by the slogan continue to prefer it over every other tool on the
“Desigual, it's not the same”. In recent years the market: Total cost of ownership, flexibility to change
company has recorded sustained annual growth of and a time-to-solution that none of its major
over 50% and employs a team of more than 3,000 competitors can match. In particular, one of the main
people from 83 different nationalities. aspects we considered was the ease with which
Desigual closed 2010 with a worldwide presence of BOARD could adapt to changes in our business model.
200 own-brand stores, 7000 multi-brand clients and In the immediate future these changes include the
1700 concessions in major department stores, selling replacement of our ERP system and the opening of
over 15,000,000 garments and reaching a turnover of new sales channels, in addition to the expansion of
440 million euros. existing channels.” - explained the official source
from Desigual.