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RESEARCH
AND BASIC STATISTICS
The Nature of
Research
WAYS OF KNOWING
SENSORY EXPERIENCE
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sensing-comp.png
WAYS OF KNOWING
EXPERT OPINION
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WAYS OF KNOWING
LOGIC
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WAYS OF KNOWING
EXPERT OPINION
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WAYS OF KNOWING
SCIENTIFIC METHOD
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WAYS OF KNOWING
• The Scientific Method - A way of knowing that it is characterized
by the public nature of its procedures and conclusions and by
rigorous testing of conclusions. The general order of the scientific
of the scientific method is as follows:
– Identifying a problem or question
– Clarifying the problem
– Determining the information needed and how to obtain it
– Organizing the information
– Interpreting the results
Paloma, Main
http://ess.nd.edu/capstone-research/2016-student-research-topics/#Main
RESEARCH DESIGNS
THE THREE APPROACHES TO
RESEARCH
• Quantitative research is an approach for testing objective
theories by examining the relationship among variables. These
variables, in turn, can be measured, typically on instruments, so
that numbered data can be analyzed using statistical
procedures.
• Qualitative research is an approach for exploring and
understanding the meaning individuals or groups ascribe to a
social or human problem.
• Mixed methods research is an approach to inquiry involving
collecting both quantitative and qualitative data, integrating
the two forms of data, and using distinct designs that may
involve philosophical assumptions and theoretical frameworks.
QUALITATIVE VS QUANTITATIVE
RESEARCH
"All research
ultimately has
a qualitative
grounding"
- Donald
Campbell
"There's no such
thing as
qualitative data.
Everything is
either 1 or 0"
- Fred Kerlinger
Types of Research
• Research is the formal, systematic application of
scholarship, disciplined inquiry, and most often the
Scientific Method to the study of problems.
• Research methodologies include:
Experimental research Ethnographic research
Correlational research Historical research
Causal-comparative research Action research
Survey research
RESEARCH METHODOLOGIES
Survey research
Correlational research
Causal-comparative research
Experimental research
SURVEYS
• Surveys are used to establish opinions of a large group
of people about a particular topic or issue by asking a
number of questions, all related to the issue.
Is this Assumption Correct? (Figure 1.3)
CORRELATIONAL RESEARCH
Correlational research studies the relationships among two or more
variables without any attempt to influence them.
• Purposes of Correlational Research
Correlational research is carried out for one of two basic
purposes - either to help explain important human behaviors
or to predict likely outcomes.
– Explanatory Studies - A major purpose of correlational research is to clarify
our understanding of important phenomena through the identification of
relationships among variables.
– Prediction Studies - A second purpose of correlational research is that of
prediction: if a relationship of sufficient magnitude exists between two
variables, it becomes possible to predict a score on either variable if a
score on the other variable is known.
CORRELATIONAL RESEARCH
• Magnitude of Correlation
0.00 no relationship
0.01 – 0.30 slight relationship
0.40 – 0.60 moderate relationship
0.70 – 0.90 strong relationship
1.00 perfect relationship
CORRELATIONAL RESEARCH
• Direction of Correlation (Johnson and
Christensen, 2008)
– A positive correlation is present when scores
on the two variables tend to move in the
same direction. As one variable increases, the
other tends to increase as well and vice versa.
– A negative correlation is present when the
scores on the two variables tend to move in
opposite directions. As one variable goes up,
the other tends to go down and vice versa.
CAUSAL COMPARATIVE RESEARCH
• Causal-comparative research seeks to determine the cause for,
or consequences of, existing differences in groups of individuals.
It is also referred to as ex post facto research.
– The first step in formulating a problem in causal-comparative research is
usually to identify and define the particular phenomena of interest, and
then to consider possible causes for, or consequences of, these
phenomena.
– The important thing in selecting a sample for a causal-comparative study
is to define carefully the characteristic to be studied and then to select
groups that differ in this characteristic.
– There are no limits to the kinds of instruments that can be used in a causal-
comparative study.
– The basic causal-comparative design involves selecting two groups that
differ on a particular variable of interest and then comparing them on
another variable or variables.
EXPERIMENTAL RESEARCH
• Experimental research is one of the most powerful research
methodologies that researchers can use since it is the best way
of establishing cause-and-effect relationships among variables.
o Confounding variable - A type of extraneous variable that was not controlled for and is the reason a particular
“confounded” result is observed (Johnson and Christensen, 2008).
EXPERIMENTAL RESEARCH
Essential Characteristics
• Manipulation of the independent variable - The researcher deliberately
and directly determines what forms the independent variable will take
and then which group will get which form.
• Comparison of groups - An experiment involves two groups of subjects:
– experimental group/ treatment group -receives the treatment of some sort
– control group/comparison group - receives no treatment (control group)
• Randomization
– Random selection - every member of a population has an equal chance of
being selected to be a member of the sample.
– Random assignment – every individual who is participating in an experiment
has an equal chance of being assigned to any of the experimental group or
conditions being compared. Random assignment is a powerful tool in
controlling subject-characteristics threat to internal validity.
TYPES OF EXPERIMENTAL RESEARCH
Pre-experimental Research Designs do not have built-in control for threats to
internal validity.
47
Why study statistics?
1. Data are everywhere
2. Statistical techniques are used to make many
decisions that affect our lives
3. No matter what your career, you will make
professional decisions that involve data. An
understanding of statistical methods will help
you make these decisions efectively
Statistics
• The science of collecting, organizing, presenting, analyzing, and
interpreting data to assist in making more effective decisions
• Statistical analysis – used to manipulate summarize, and
investigate data, so that useful decision-making information
results.
• Statistics presents a rigorous scientific method for gaining insight into
data.
A Taxonomy of Statistics
Educational Statistics:
Statistical Terms and Vocabulary
Three Types of statistical methods:
• Descriptive statistics: methods used to summarize,
organize, and simplify data.
• Exploratory statistics: methods for carefully examining
data prior to using more complicated statistical
procedures.
• Inferential statistics: methods that allow us to make
generalizations about populations based on data
obtained from samples.
Types of statistics
• Descriptive statistics – Methods of
organizing, summarizing, and presenting
data in an informative way
• Inferential statistics – The methods used to
determine something about a population
on the basis of a sample
Population vs Sample
– Population –The entire set of individuals or
objects of interest or the measurements
obtained from all individuals or objects of
interest
– Sample –a subgroup of a population that is
usually assumed to be representative of the
population
• When computed for a population of values, numerical descriptors are
called Parameters
• Collect data
– e.g., Survey
• Present data
– e.g., Tables and graphs
• Summarize data
X i
• Hypothesis testing
– e.g., Test the claim that the
population mean weight is
70 kg
Inference is the process of drawing conclusions or making
decisions about a population based on sample results
Inferential statistics
Confirmatory analysis:
Explorative analysis:
Results Hypothesis
Conclusion?
Types of variables
Variables
Qualitative Quantitative
Amount of income
Gender, marital Brand of Pc, Children in
tax paid, weight of a
status hair color family, student
VARIABLES
• QUANTITATIVE VS QUALITATIVE VARIABLES
• A concept
– Gender
– Age
– Achievement
– Motivation
– Interest
– Attitude
SUMMARY OF DATA
CLASSIFICATIONS
Telephone
QUALI
area code
Length of QUANTI-
Service CONTINUOUS
number of heads QUANTI-
in 100 coin flips DISCRETE
SCALES OF MEASUREMENT
In descriptive statistics, there are four
scales of measurement that can be
used to explain data:
1. NOMINAL
2. ORDINAL
3. INTERVAL
4. RATIO
ORDINAL
• The ordinal level of measurement depicts some
ordered relationship among the variable’s
observations.
Age RATIO
Temperature INTERVAL
Activity: Identify the level of
measurement:
• Data Level of Measurement
Income RATIO
1 https://statistics.laerd.com/statistical-guides/types-of-variable.php
MEASURES OF CENTRAL
TENDENCY
•MEAN
•MEDIAN
•MODE
Descriptive Statistics
• Descriptive Statistics are Used by Researchers to Report on
Populations and Samples
• In Sociology:
Summary descriptions of measurements (variables) taken
about a group of people
Populatio Sam
n ple
Descriptive Statistics
An Illustration:
Which Group is Smarter?
Class A--IQs of 13 Students
Class B--IQs of 13 Students
102 115
127 162
128 109 131 103
131 89 96 111
98 106 80 109
140 119 93 87
93 97 120 105
110 109
Each individual may be different. If you try to understand a group by remembering the qualities of each
member, you become overwhelmed and fail to understand the group.
Descriptive Statistics
Which group is smarter now?
110.54 110.23
Expresses how
often a score
occurs in a set of
data.
Frequency Distribution
Relative Frequency Distribution
Grouped Relative Frequency
Distribution
Activity
• Arrange the following data in descending order.
• (a) 14, 2, 0, 10, 6, 1, 22, 13, 28, 4, 8, 16
• (b) 1.2, 3.5, 0.1, 0.3, 2.4, 8.6, 5.0, 3.7, 0.7, 0.9
VARIANCE
A statistical concept that tells you the
spread of scores within a distribution
STANDARD DEVIATION
• Positive Correlation
• Negative Correlation
• Zero Correlation