CAS Software AG

Well Informed. Always and Everywhere.

CAS Software AG

Mircea Prelipceanu
International Business Development
partnership@cas.de
CAS Software AG at a glance

Facts
1. Established 1986
2. Headquarters Karlsruhe - Germany
3. Ownership Executive board and employees
4. Employees CAS group ~300 (Dec 2007)
CAS Software AG ~170
5. Turnover ~30 Mio. Euro

Growth in 2006
1. Employees 16 %
2. Turnover 33,0 % with CRM standard products
18,2 % CAS-Group

Investments for the future

1. in Innovation over 30 % of the turnover goes in R&D
2. in Employees CAS model: earnings shared with employees
CAS academy: continuing on-the-job-training, CAS leadership
compass
CAS new blood: close contacts with universities,
research facilities etc.
CAS Software AG Shareholdings

CAS Software AG

PTV AG YellowMap AG Leserauskunft GmbH

Varta-Führer GmbH

MAP&GUIDE GmbH
80 employees
Created in 2000 by CAS and PTV
Since 2001 wholly owned subsidiary of PTV
 CAS History

projects CRM standard searching locally

sales support software online focus on SME

supplier of
complete CRM
1986 1990 1991 1995 1998 2001 2003 2005 2006 solutions and
services for
SME

standard first online routing specialist in CRM leading CRM

software: routing specialist for SME

08.01.2009
 CAS 2010

supplier of
complete 20 Countries over
focus on SME CRM for SME 3 continents

2010

European Market
●●● 2003 2005 2006 2007 2008 2009 Leader for
CRM for SME

leading CRM 12 countries in Europe almost

specialist for SME Europe: completely
covered

08.01.2009
Partner Network
over 160 partners and more than 500 consultants

+ Saudi Arabia DACH

Nord
+ Chile
East
+ Colombia Sud
West
CAS Software AG - Distinctions
TOP 100 – in 2003-2006 (whole winner in 2006, in each year in top
10. Besides, 2 x 1. and 2 x 2-nd place in the category "Innovation
climate".)

CRM Best Practice Award in 2003 / 2004 / 2005 / 2007/2008

with customers “OKI - Printing Solutions”, “Isabellenhütte Häusler”,
“Business Travel International”, “TüNet GmbH and Assekuranz
Herrmann”, “The Protestant church Berlin-Brandenburg-Schlesische “

CRM Award 2002 and 2003 – the best offer for SME

Best of CeBIT 2004 - The best product in the area „ CRM and Call
centre “ on the CeBIT in 2004.

European IT Prize - Prizewinner for Innovative Software Technology

future proof

CRM Excellence Test 2007- awarded by the association for software

testing to the most successful companies in the CRM market

Finalist IT Product of year 2008 in Czech Republic- awarded by

ComputerWorld magazine
CAS Software and others

Top CRM software companies in turnover values M€

Top software producers *
On the CRM market in Germany

Rang Value M€ Value M€ 04/05

Enterprise 2004 2005

1 SAP 114 122 7%

2 Siebel (now Oracle) 53 45 -15%
Specialist for
3 CAS Software AG 10,5 13 24%
SME
4 PeopleSoft (now Oracle) 9,5 8 -16%
5 CAS GmbH 5 6 20%
6 update software 5 6 20%
7 Microsoft 4 5 25%
8 Cursor 3 3,5 17%
9 SuperOffice 2,7 3 11%

* exklusive BI-Spezialisten © PAC, 2006

More than 1.900 Customers and 150.000 Users …
 Supplier of Complete CRM

CRM projects CRM products

customers' projects and sponsored consulting, implementation, service
projects

supplier of
complete CRM

shares & cooperations

industrial solutions
CRM solutions CRM value-added services

08.01.2009
 CAS genesisWorls CRM

CAS genesisWorld is a tailor-made CRM

solution developed for powerful users

 360° customer view

 Smart contact management
 Sales cycle management
 Professional marketing campaigns
 Service/Support functionality
 Reporting and Analytics
 Groupware
 Integrated document management
 Exchange / Outlook integration
 ERP integration
 Replication
 Mobility
CAS genesisWorld – Modular Solution
 CAS genesisWorld Mobility

CAS genesisWorld Mobile

Available for:
 Pocket PC 2000, 2002,
 Windows Mobile, Windows HPC
 Symbian OS
 Black Berry
 Palm OS from Version 3.5

CAS Mobile ACCESS

A fast HTML interface, provide very useful functions such as:
 Access to appointments and tasks
 Access to addresses and documents (only reading)
 On-line access, always up-to-date

CAS Mobile Sync

 Synchronization of appointments,
 Synchronization tasks
 Synchronization holidays
 Synchronization of addresses
 Docking station, cable transfer, Infrared or Bluetooth
 In company over W-LAN
 Any place via GSM or GPRS
Large scale integration with 3rd party applications
Intra/Extra Net solutions

 Intranet/Extranet
 Company/Partners portal
 Features
 Document archive
 Company info board (important information)
 Calendar (persons , resources)
 Phone list (updated contacts)
 Components (office materials, holydays etc)
 How & Who (persons in charge / special
knowledge, locations etc)

 Simple implementation, administration and

maintenance
 High Return-On-Investment
 Limited consulting support
 Scalability
Software as a Service CRM
 Branch CRM solutions

University management system

- Aquisition of lectures, lecture room
management
- Compilation & editing of commented
university calendars
- Compilation & editing of entire
university calendar
- Internet based, individual schedule for
students
- HTML-user interface, assissting with
the management of lectures that have
limited participation and where
students have to register themselves
- Assistance with creating lectures as
modules
- Assisting in the management of exams
- Assistance for the implementation of
the bologna process
Branch CRM solutions

Benefits for your organization

 Efficiency increase with the support and

care of former members
 Central address management
 CAS Alumni understands your members
as customers
 An easy communication to the former
members with the web-based Alumni-
Portal

Benefits for your members

 Worldwide access to the scurried Alumni-
Portal
 User-defined information
 Know-how exchange at different levels
 Contact preservation to fellow students
 Professionally commercial contacts attach
 MapCard: electronic v-cards with ground
plan and driving routing
 Branch CRM solutions

CAS Platon combines the best components of a

school management software with innovative
functions for the relationship management
and on-line communication platform.

The care of pupils is as individual as never

before, and the communication between
teachers, school administrators, parents and
students will be greatly facilitated.
 Branch CRM solutions

9 good reasons for CAS Automotive

1.Increase efficiency in vehicle sales

2.Quality of the addresses
3.Sales potential
4.Informed Staff
5.Overview cockpits for the management
6.Right customers
7.Integrates several brands and existing
DMS systems
8.Flexible system adaptable
9.Top market CRM system
 Branch CRM solutions

CAS Configurator Merlin

CAS Consulting
CAS Engineering
CAS IT Services
CAS netWorks
CAS Research
…