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  • A Labeled Affective Magnitude Lam Scale

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    Em Jay
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    The document presents a study that developed a labeled affective magnitude (LAM) scale to assess consumer liking or disliking of foods. The LAM scale uses nine verbal labels ranging from "greatest imaginable dislike" to "greatest imaginable like" to measure food preferences. Two authors from the University of California, Davis and the Natick Soldier Research, Development and Engineering Center developed the LAM scale, which has since been cited 119 times and read 593 times on ResearchGate.

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    The document presents a study that developed a labeled affective magnitude (LAM) scale to assess consumer liking or disliking of foods. The LAM scale uses nine verbal labels ranging from "greatest imaginable dislike" to "greatest imaginable like" to measure food preferences. Two authors from the University of California, Davis and the Natick Soldier Research, Development and Engineering Center developed the LAM scale, which has since been cited 119 times and read 593 times on ResearchGate.

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    © All Rights Reserved
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    26 views44 pages

    A Labeled Affective Magnitude Lam Scale

    Uploaded by

    Em Jay
    The document presents a study that developed a labeled affective magnitude (LAM) scale to assess consumer liking or disliking of foods. The LAM scale uses nine verbal labels ranging from "greatest imaginable dislike" to "greatest imaginable like" to measure food preferences. Two authors from the University of California, Davis and the Natick Soldier Research, Development and Engineering Center developed the LAM scale, which has since been cited 119 times and read 593 times on ResearchGate.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/227844802

    A labeled affective magnitude (LAM) scale for


    assessing food liking/disliking

    Article in Journal of Sensory Studies · April 2001


    DOI: 10.1111/j.1745-459X.2001.tb00293.x

    CITATIONS READS

    119 593

    2 authors:

    Howard G Schutz Armand V. Cardello


    University of California, Davis Natick Soldier Research, Development and Eng…
    64 PUBLICATIONS 1,842 CITATIONS 113 PUBLICATIONS 3,286 CITATIONS

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    All content following this page was uploaded by Armand V. Cardello on 29 December 2014.

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