Why would a focus on the four Cs be more important than the four Ps?

What is a value-delivery
network? How does this concept differ from that of the value chain

The four Ps and four Cs reflect different perspectives of a product, the former align
with the sellers perspective whereas the latter align with the consumer’s perspective. The
customer sees the ‘product’ as a ‘consumer solution’ to their needs and wants. Customers
weigh in the ‘consumer cost’ of obtaining, using and disposing the product, relative to the
‘price’. Consumers desire ‘Communication’ of the benefits they can reap from a product,
which is more important than the ‘promotion’ of the product consisting of discounts or ads.
In a digitalized era the concept of ‘place’ is far less important than the ideas of
‘convenience’, which accounts for the ease of buying the product. My personal experience
of buying from Export Left Overs envelops the four Cs. I bought a Boohoo Man hoodie from
ELO for Rs 1500, while the same hoodie was being sold for $50 on the official website, with
doorstep delivery, an online transaction and product reviews, my “consumer solution”,
“consumer cost”, “communication” and “convenience” were met, resulting in my purchase.
Proving that the 4 Cs can help in forming the basis of a strategy which meets consumer
wants/needs, on which the four Ps “price”, “product”, “place” and “promotion” can be
based on. Resulting in more meaningful customer value.

The value delivery network is a chain consisting of the company, consumers,

suppliers, promoters and distributers, who help a company in serving superior customer
value. Knorr Noodles on its show “Boriyat Busters” collaborated with the celebrity Danish Ali
to further link the brand with entertainment. Whereas, a value chain consists of an internal
network of communication within the company departments who add value, helping in
gaining a superior edge in the market. Amazon’s ‘One Day Delivery’ for prime customers,
involves communication between the customer service and delivery department to ensure
the marketing department can uphold the promised customer value.