Executive Summary

Walton is a conglomerate based in Kaliakair, Bangladesh. Most of the subsidiaries and affiliated

businesses are under the Walton brand. The subsidiaries include Walton Motors, Walton Mobile,
Walton Electronics and Walton Hi-Tech Industries. Walton produces electronics, motor vehicles,
and telecommunications products.

In this report firstly we have mentioned the company background and its operations. Then the
analysis and explanation of marketing Walton motor vehicles mainly motorcycle is done by
using Porter’s Diamond. Also we have talked about several other alternative strategies (mode)
like forming a strategic alliance with a local company and Foreign direct investment (FDI) which
is Walton investing directly in Nepal.

We have chosen Nepal to expand Walton motorcycle business and operation in a foreign
country, as motor vehicle is a very promising and attractive industry in Nepal. Economic,
Political, and Cultural environmental challenges is explained to find the most effective solution
to increase sales. At last a conclusion is added to the report.

Nepal is seen as a lucrative market for different industries by several other Bangladeshi
companies, such as Pathao. If Pathao enters Nepal then there will be a great need of motorcycles,
creating a symbiotic relationship between Pathao and Walton. The proper marketing strategy will
help Walton to rule the motor vehicle market in Bangladesh and in Nepal as well. There are a
good number of brands that currently exists with the same proposition of good quality, especially
Indian motorcycle companies so Walton have to face immense competition in near future. By
proper market research, forecasting and effective marketing strategies we have planned to market
our motorcycles to Nepal.