Term Paper

PATHAO
15TH SEPTEMBER
Done by- Rezwana Islam
16104189
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Brief History of Pathao

The ride-sharing stage Pathao is one

of the quickest developing web-
based business specialist co-ops in
Bangladesh. Not some large financial
specialists, but rather three college
graduates concocted an answer for
drive faster around the city. Their
underlying thought was to convey
merchandise and items to their
customers across the city quick.
Hence Pathao at first functioned as a
coordination specialist organization
for brokers. They depended on
utilizing a motorbike to convey
items, since it is nearly speedier than
a vehicle or some other vehicle to
drive in rush hour gridlock filled
Dhaka. Pathao was planned with the
sole goal of cutting driving time.

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Pathao’s Business Strategy

Pathao follows the B2B and B2C plans of

action. They use B2B model to manage the
other e-business organizations who devour
their coordination administration. Then again,
they use B2C 'administration providing ‘model
to serve their clients who devour their bicycle,
vehicle, food and package administration.
Value proposition: If there should arise an
occurrence of Pathao, Value suggestion really
asks whyshould we use Pathao? What Pathao
offers better compared to other versatile based
ridesharing apps? Pathao offers a convincing
incentive for the two clients and drivers.
Clients can sign up free of charge, demand a
pickup utilizing their cell phone, and almost in
a flash (under the best of conditions) Pathao
discovers a supplier and advises the client of
the assessed time of appearance and cost.
Riders can acknowledge the cost or track down
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another option. No compelling reason to

remain on a street corner wildly waving,
rivaling others, or standing by interminably for
an accessible cab to drive by, without knowing
when that may occur. Worth is conveyed to
travelers when they get wanted rides for their
objective rapidly
Revenue model: Pathao fulfill the current
necessities of their current clients through
super-quick reaction to clients and offering the
necessary types of assistance in anticipated
habits. For example, Pathao is managing the
time issue in conveying bundles and moving
individuals starting with one spot then onto
the next by recruiting the accomplished bicycle
riders. What's more, through this they bring in
cash from client. Pathao will charge Tk 50 as
the base toll and Tk 20 as the per kilometer
admission. Each moment holding up charge
would be Tk 2.5
Market opportunity: Market chance of pathao
is tremendous in Bangladesh market. Since the
total number of cell phone supporters has
arrived at 171.854 million toward the finish of
January, 2021.Most of the cell phone endorsers
are the potential objective market for pathao.
Other than this pathao is driving the market so
they have greater freedom then others.
Pathao's present merchants are those
individuals who have a vehicle and needs to
discover a procuring source from it. What's
more, also, the potential objective market are
those individuals who have spare time and a
vehicle that they can use. Consumers are
exceptionally inviting towards such
administrations. With the expanding measure
of office going individuals, and individuals
favoring solace over everything, pathao has a
significant gigantic objective market
Competitive environment: Pathao shares its

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marketspace with organizations like Shohoz,

Pathao, Obhai, Uber and so on They are the
immediate contenders of Pathao. CNG, taxi
and surprisingly cooled public transports are a
portion of the instances of aberrant contenders
of Pathao

SWOT analysis:
Strength: Pathao is one of the most pre-
prominent transportation network
organizations in Bangladesh. Their primary
spotlight is conveying item on request. Just as,
Pathao rides come exceptionally convenient in
a crisis. We can follow them by means of G.P.S
which particularly convenient.Pathao food is
likewise one more help of them. Individuals
can arrange everything under the sun, at
whatever point and any place they need.
Pathao likewise gives coupon codes to the
client.
Weakness: Among this load of professionals,
there are a few cons as well. Pathao doesn't
convey items which weigh multiple kgs. That
implies they convey just lightweight items.
Additionally, they don't move any sort of
reports like visa, ID card or any kind of thing
like that since, supposing that any sort of harm
occurs, they will not assume the liability for
that. Besides, Pathao bikers don't utilize logos
and it turns out to be difficult for clients to
follow them
Opportunities: Pathao can step up the
administrations by growing their business to
the spaces where they haven't came to yet.
They can likewise incorporate female specialist
or bikers to their group and this way they can
draw in the female fragment. In this way, it
will be more agreeable the females to utilize
bicycles day by day.
Threat: The danger that this office recognizes is
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the other contender offices. Like Uber,

Sundarban Courier Service. Particularly
Sundarban Courier Service since they offer
their assistance country wide and it is more
gainful to individuals who live in distant
regions. And furthermore, the legislative
issues, for example, if the assessment sum rises,
they need to expand their charges. In this way,
it very well may be a danger sooner rather than
later.

PESTEL analysis
Political factor: We as a whole know ‗Pathao' is
the pioneer in presenting bicycle ride and ride
partaking in the market of Bangladesh. At the
underlying stage, these bicycle ride and ride
sharing were not legitimate in Bangladesh.
Along these lines, BRTC and frequently got
Pathao bikers and riders in the street in past.
Later on, concerned specialists from Pathao
needed to make a contact with the
administering collections of state and needed
to pay off them to authorize this bicycle ride
for reasonable cycle. On another event
generally speaking exercises of Pathao was
impeded. This was because of mass dissent for
safe street as of late. This is the means by which
political elements of the state has influenced of
one of the significant contributions of Pathao

Economic factor: Pathao confronted some sort

of prevention at their underlying period of
business before they had gotten an immense
measure of asset from Go-Jek. Aside from this,
the monetary rates, swelling, financial
development rates can have a serious effect in
Pathao's method of working together
Social factor: On the off chance that we intently
look on a brand like Pathao, we will see the
client base of the brand for rides area is on the
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ascent as far as all sex that is ladies are

progressively utilizing Pathao bicycle rides for
moving between different mark of
destinations. In any case, this number could be
significantly more if they could present female
bikers for female clients in a moderate nation
like Bangladesh. Though there are some female
riders now but it is still rare in number.

Technological factor: As a colossal of populace

of Bangladesh favor doing things online
instead of physically questing for it. Pathao can
exploit these practices of the populace as the
entirety of their administrations are application
based and requires web association and
utilization of innovation. However, it is basic
that they should address a portion of the issues
in regard to innovation. First and foremost they
ought to tweak their application somewhat
more, work on its interface, fix worker crash
blunders, issues in regards to Google map and
so forth for holding the current client
gatherings and draw in further more.

Fundamentally, Pathao assembled assets for its

business through seed capital. They dealt with
an undisclosed amount of assets through
neighborhood and unfamiliar financial backers
and loved ones. They needed to go through a
ton of obstacles when searching for financial
speculators, as fruitful neighborhood new
businesses are difficult to come by in
Bangladesh. An Indonesian bicycle hailing
organization, Go-Jek has put an expected of
$2million in Pathao as a piece of Series A
financing. Go-Jek has begun its second level
interest in Pathao, which it declared as Pre-
Series B venture, answered to be around $10
million (Russell, 2018). This new arrangement
incorporates investment from existing
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supporters Openspace Ventures-which only

rebranded from NSI Ventures. Pathao
additionally got assets from Go-Jek sponsor
Osiris Group and Battery Road Digital
Holdings. According to the CFO of Pathao in a
gathering with the scientists, Pathao is
professed to be esteemed at more than $100
million. They plan to Pre-Series B asset to
achieve the accompanying three significant
goals:use this

MOU
Rising ride sharing and internet business
conveyance organization Pathao and telecom
administrator Banglalink as of late marked a
Memorandum of Understanding at the
previous' base camp in Gulshan, Dhaka. Under
the MoU, Pathao and Banglalink will trade
corporate arrangements and team up in future
for joint missions. Banglalink will likewise give
SIM cards to the driving specialists of Pathao
under the instrument
Pathao has as of late marked a MOU with
Guardian Life Insurance Limited to guarantee
Group Life and Medical Insurance inclusion for
representatives of the organization alongside
relatives. Watchman Life is regarded to be
accomplice of a fruitful beginning up like
Pathao. Under this Life protection strategy,
benefits incorporate protection for normal
demise, coincidental passing, long-lasting all-
out inability and long-lasting halfway
incapacity of the representative (according to

the approach). Clinical protection, as well, will

be given to the representatives and closest ones
for the treatment in home and abroad at chose
clinics.
Lasdtly,Pathao is growing every day since
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2016. Pathao has enabled a huge number of

individuals towards independent work and
working on their lives. Each worker at Pathao
is working indefatigably, consistently further
developing Pathao for every one of our clients
and accomplices.

Case study question

Based on this case study, determine what could
be some appropriate milestones for Pathao,
should they approach Series C funding round
in the

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