Report – Bachelor's Degree Programme

Social Sciences, Business and Administration

DRAFT REPORT

Pathao in Nepal

AUTHOR/S: Mohammad Saidul Islam Faim

SAVONIA UNIVERSITY OF APPLIED SCIENCES THESIS
Abstract

Field of Study
Social Sciences, Business and Administration

Degree Programme
Degree Programme in Business and Administration

Author(s)
     Mohammad Saidul Islam Faim
Title of Thesis
      Draft Report

Date       21st November of 2021 Pages/Appendices      2

Client Organisation /Partners
     
Abstract
      Pathao gives an application based arrangement through ride sharing, food conveyance and online
business coordination's administrations. By tackling the force of innovation, Pathao plans to offer a wide
range of assistance in one stage.
This review reports research discoveries from a subjective topical examination based review that
inspected the plan part of the Nepal ride-sharing assistance "Pathao”. The relevent information about their
tagget country Nepan and how they environmentaly analise their target market. The report gives an outline
of coordinations and transport situation in Nepal from the perspective of the beginning up. It portrays the
difficulties identified with beginning a new organization; recognizing, making and communicating with the
market; getting scholarly property privileges, and fostering a plan of action in an devoloping nation.

Keywords
      Pathao Nepal; Technology; Ride Sharing App; Marketing Mix; competetion.
 CONTENTS

1 RELEVENT INFO ABOUT THE TARGET COUNTRY...................................................................4

2 ENVIRONMENT ANALYSIS ABOUT THE TARGET COUNTRY.....................................................4

3 REFERENCES.......................................................................................................................5
1 RELEVENT INFO ABOUT THE TARGET COUNTRY

Pathao Courier in Nepal

Pathao was at first established to offer calculated types of assistance to the online business or f-
trade stores. The notoriety of their online business administration was on the ascent as the
organization's guarantee of conveying items to the customers in a similarly faster speed was kept
flawless by the utilization of advantageous vehicle implies, for example, motorbikes and bikes.
Pathao is continually growing its dispatch business which is apparent through its presence in all
regions of the country. Its guarantee of guaranteeing conveyance inside 24 hours in the
equivalent city and 72 hours in the intercity has empowered it to join forces with in excess of 3000
organizations around the country. PATHAO: A tech fire up that shook Nepal 13 Key Partners
Drivers with their engine bicycles, vehicles and bikes Café proprietors Installment processors
Financial backers Key Acvies Item improvement and the executives Client acquision Recruiting
drivers and conveyance men Overseeing payouts Markeng and promoonal acvies Worth
Proposions Clients: Quick transportaon administration at reasonable cost Least waing me on
account of immense accessibility of riders Quick conveyances with least charges DRIVERS and
DELIVERY MEN: Adaptable working timetable Incenves and reward for satisfying targets Simple
installment strategy Client Relaonships Web-based Media Rang framework Moment Feedback
framework Client care Client Segments Clients: The individuals who don't possess vehicle or
motorbike The individuals who need to keep away from gridlock The people who dont have
enough me to plan food varieties home Individuals who need to send bundles at quickest me
DRIVERS and DELIVERY MEN: Individuals who have own motorbike or vehicle and need to bring
in cash Individuals who need to work part me and bring in cash Distinct advantages Gifted drivers
Innovation Easy to use across the board administration application Channels Portable App for
Android Portable App for ios Site Cost Structure Pay rates to Employees Markeng and promoonal
costs Innovative foundation Income Streams Motorbike/vehicle rides on per km/Mile premise
Flood evaluating Food, bundle and things Delivery charges Extra administrations, for example,
money down and switch coordinations which permit clients to return their arranged items, have
made Pathao messenger stand apart from the contenders. In addition, Pathao has consistently
engaged on serious estimating to remain on of its rivals. A 500-gram bundle conveyed inside a
similar city costs Rupee 60 and inside the intercity costs Rupee 100. For other class of items as far
as weight, the contrast is just Rupee 50-60.

Pathao Rides in Nepal :

Pathao began its ride-offering administration to a slogan Moving Nepal. At first, it began with only
100 bicycle riders, and presently they have in excess of 100,000 riders the nation over giving a
more advantageous method for transportation to the mass individuals. Pathaos ridesharing
administrations assist individuals with beating traffic and arrive at their objective exactly on
schedule at a reasonable cost. In 2018, ride-hailing tech organizations raged Nepali market with
Uber and Ride dispatching administrations in Kathmundu. Be that as it may, Pathaos prevalent
 plan of action has made it more fruitful and well known. Apparently Pathaos achievement was
seen by Uber since in the last quarter of 2019, Uber dispatched UberMoto embracing a
comparative model of motorbike hailing administration that Pathao gives.

Pathao Food Delivery Service in Nepal :

Pathao food administration has turned into a success, on account of its city-wide inclusion. Pathao
is the pioneer with 60%piece of the pie of food conveyance administration, leaving behind goliath
organizations like Food Panda, and Uber Eats. The organization collaborated with 3000+ cafés
across the capital kathmandu , ensures conveyance in an hour. Around 20,000+ orders are right
now conveyed around Kathmandu consistently. Every conveyance on a normal costs Rupee 50 to
70. Subsequently, the conveyance channels make essentially 1 million every day. The number of
orders is expanding multiple times each year.

2 ENVIRONMENT ANALYSIS ABOUT THE TARGET COUNTRY

The thought for Pathao Nepal came to Asheem Man Singh Basnyat during the Indian bar of 2015.
He gave lift to many individuals during those occasions and surprisingly after the bar was clear he
continued to contemplate the thought. He started the discussion with Pathao Bangladesh and later
dispatched it in Nepal with the assistance of financial backers from USA.Pathao Nepal is the
subsequent ride sharing application yet it is the main organization in its industry. It was
dispatched in September 2018 and from that point forward has had the option to offer work
chances to 1000s of individuals and been adored by all. In May 2018, Asheem Man Singh Basnyat
was delegated as the Director for Nepal Operations. As indicated by him, day by day around
15,000 rides are taken and almost 5 lakhs individuals have downloaded the application. The
mainstay of Pathao is its application and assuming the application functions admirably, it is more
straightforward for both rider and client. Pathao is truly well known among individuals inside
Kathmandu valley since it is agreeable, more straightforward to access and quicker to go around.
Presently, it works inside the valley just however is before long intending to grow. Pathao as of
late dispatched its vehicle rental assistance as Pathaocar and its previously getting famous. The
concept of ride sharing was new to the people of Nepal.Especially women in Nepal face a lot of
problems in public transport. When pathao started many women prefer to go on bike. Some
times the roads are over flooded when it rains heavy. As a result of environmental condition
Pathao riders can not provide services.
3 REFERENCES

Help Center. Pathao. [Online] athao. https://help.pathao.com/in-which-cities-can-i-get-pathao/.

Pathao. Pathao.com. [Online] Pathao. https://pathao.com/?lang=en.

Pathao Nepal. Pathao Nepal. [Online] https://pathao.com/blog/category/npl/.

Pathao Nepal. Pathao Nepal. [Online] Pathao. https://pathao.com/np/.