NAME- SUDHANSHU RAJ

ROLL- JN23MB051

1.What is main purpose of redesigning Rapido app?

The main purpose of redesigning the Rapido app was to make it more user-friendly and efficient and
to hone the designer’s skills. The app was redesigned to address several pain points that users were
experiencing, such as a lack of clarity, a cluttered interface, and bugs. The redesign aimed to address
these issues and create a more personable and intuitive user interface .The redesign also aimed to
make the app more visually appealing and to enhance the overall user experience.

2. What are the core competencies for Rapido?

The core competencies of Rapido are:

Logistics: Rapido has a strong logistics network that allows it to deliver goods and services quickly
and efficiently.

Technology: Rapido uses technology to improve its efficiency and customer service. For example, it
uses a mobile app to allow customers to book rides and track their deliveries.

Customer service: Rapido is committed to providing excellent customer service. It has a team of
customer service representatives who are available to help customers 24/7.

According to the study, Rapido is India’s largest online bike service provider and aims to solve last-
mile connectivity issues 12. The company has more than 15,000 registered riders and provides
affordable and convenient bike taxi services in over 90 cities across India 12. Rapido’s core
competencies include providing low fares, offering promotional codes to clients, and creating
opportunities for individuals with a bike and a proper driving license to become riders on the
platform

These core competencies have helped Rapido to become a successful company. It is one of the
leading providers of on-demand delivery services in India.

3. What strategic actions Rapido made to sustain with its core

competencies? Did it perform well?

Rapido has taken several strategic actions to sustain its core competencies and continue to grow its
business. These actions include:

Expanding its geographic reach: Rapido has expanded its operations to over 100 cities in India and is
continuing to expand. This expansion has helped Rapido to reach a wider customer base and
increase its market share.
Diversifying its product offerings: Rapido has diversified its product offerings to include a wider range
of services, such as food delivery, grocery delivery, and package delivery. This diversification has
helped Rapido to attract new customers and increase revenue.

Investing in technology: Rapido has invested heavily in technology to improve its efficiency and
customer service. For example, it has developed a proprietary algorithm to optimize its delivery
routes. This investment in technology has helped Rapido to reduce costs and improve customer
satisfaction.

Building strong partnerships: Rapido has built strong partnerships with other businesses, such as e-
commerce companies and food delivery companies. These partnerships have helped Rapido to
expand its reach and access new customer segments.

These strategic actions have helped Rapido to become a successful company. It is one of the leading
providers of on-demand delivery services in India. Rapido has a strong track record of growth and
innovation, and it is well-positioned to continue to succeed in the future.

4. According to this case study, what can the revisions in Rapido’s core
competencies, and why?
Rapido redefined its core competencies in response to various factors, including:

Introduction of New Features: Over recent years, Rapido has enriched its service with a range of
new features, such as the capability to handle package deliveries and schedule rides in advance.
These enhancements not only attracted a fresh user base but also contributed significantly to
heightened customer satisfaction.

Price Adjustments: To bolster competitiveness and appeal to a wider audience, Rapido strategically
reduced prices in specific markets, aiming to draw in new customers.

Enhanced Marketing Strategies: Rapido's refined marketing initiatives have yielded notable success,
elevating brand recognition and effectively bringing in new customers.

Expansion of Network Size: Rapido actively expanded its network by increasing the number of
drivers and riders. This expansion played a pivotal role in improving service availability and reducing
wait times, thereby enhancing the overall user experience.

5. Draw the activity-system-map for this redesigned Rapido app

1. Identify Actors:

Users:

Riders: Individuals using the app to book rides.

Drivers: Individuals using the app to accept ride requests and provide transportation services.

Admins or Support Staff: Individuals responsible for managing the overall system, handling support
requests, and monitoring performance.

2. Identify Activities:

For Riders:

Booking a ride: Initiating the process of requesting transportation.

Viewing ride options: Exploring available transportation choices.

Making a payment: Completing the financial transaction for the ride.

Rating a ride: Providing feedback on the quality of the ride.

Providing feedback: Offering additional comments or suggestions.

For Drivers:

Accepting a ride request: Agreeing to provide transportation for a specific ride.

Completing a ride: Finishing the transportation service for a rider.

Earning and payment details: Accessing information about earnings and payment.

Updating availability status: Communicating availability for accepting ride requests.

For Admin/Support:

Managing user accounts: Handling user profiles, accounts, and permissions.

Handling support requests: Addressing user inquiries, complaints, or issues.

Monitoring system performance: Overseeing the overall functioning and health of the system.

3. Connect Activities:

Booking a ride connects to Accepting a ride request: Riders booking a ride leads to drivers accepting
the corresponding request.

Completing a ride connects to Rating a ride: The completion of a ride triggers the rider to provide a
rating.
4. Include System Components:

Mobile App: Interface used by both riders and drivers.

Server: The backend infrastructure managing ride requests, user data, etc.

Payment System: Facilitating financial transactions between riders and drivers.

5. Add feedback:

Ratings and Reviews: User ratings and feedback influence the system by providing insight into service
quality. The system may use this information to improve the user experience and performance of the
driver.

6. Consider external conditions:

Weather: External conditions such as weather can affect driving or disrupt all transportation needs.

Remember that this is an abstract concept, when creating a real map you can use visual elements
and lines to connect objects to show the flow and effects in the body. Use drawing tools to create
more visual and representative images.