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  • Player Engagement - Sports Title Review

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    Lucescu Alexandra
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    This document discusses a proposal to fund music concert visual installations through fan-purchased, connected accessories. It would work by having fans purchase accessories up front, then activate them to receive special experiences at concerts. The accessories would use GPS and RFID technology. The goal is to replace the millions currently spent on mediocre visuals with fan-funded, fashionable accessories fans want to wear again. Revenue would come from one-time hardware purchases, hardware add-ons, and premium subscriptions for consumers, venues, and artists. Milestones for launching are provided.

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    Pitch

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    This document discusses a proposal to fund music concert visual installations through fan-purchased, connected accessories. It would work by having fans purchase accessories up front, then activate them to receive special experiences at concerts. The accessories would use GPS and RFID technology. The goal is to replace the millions currently spent on mediocre visuals with fan-funded, fashionable accessories fans want to wear again. Revenue would come from one-time hardware purchases, hardware add-ons, and premium subscriptions for consumers, venues, and artists. Milestones for launching are provided.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    13 views11 pages

    Player Engagement - Sports Title Review

    Uploaded by

    Lucescu Alexandra
    This document discusses a proposal to fund music concert visual installations through fan-purchased, connected accessories. It would work by having fans purchase accessories up front, then activate them to receive special experiences at concerts. The accessories would use GPS and RFID technology. The goal is to replace the millions currently spent on mediocre visuals with fan-funded, fashionable accessories fans want to wear again. Revenue would come from one-time hardware purchases, hardware add-ons, and premium subscriptions for consumers, venues, and artists. Milestones for launching are provided.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    Player Engagement

    - Sports Title Review

    10/30/2015
    DAU trend

    FIFA 15
    Segmentation by platform
    $20M
    The problem
    $17M
    Big music acts spend
    millions of dollars on
    mediocre visual
    installations every year
    $10M
    Chart: Average spend per year
    20XX-20XX
    Event-goers purchase our
    The solution fashion-forward,
    connected accessories to
    Make it fan-funded wear again-and-again
    How it works

    Step 1 Step 2 Step 3

    Purchase Activate Attend


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    amet, consectetur veniam, quis nostrud cupidatat non proident,
    adipiscing elit, sed do exercitation sunt in culpa qui officia
    eiusmod tempor deserunt mollit anim id
    ● Duis aute irure dolor
    incididunt ut labore et est laborum.
    in reprehenderit in
    dolore magna aliqua.
    voluptate velit
    The GPS +
    Technology
    RFID
    Why us?

    Casey Baumer, CEO Jude Parker, CFO Ashley Wilson, CTO Jake Tanner, CPO

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    consectetur adipiscing elit, quis nostrud exercitation reprehenderit in voluptate cupidatat non proident, sunt
    sed do eiusmod tempor ullamco laboris nisi ut aliquip velit esse cillum dolore eu in culpa qui officia deserunt
    ex ea commodo consequat fugiat nulla pariatur mollit anim id est laborum
    Why now?

    +60% teens will


    regularly wear a
    connected
    device by 2016
    Revenue model

    Consumer Venue Artist

    One-time Recurring Recurring


    ● Hardware purchase ● Service subscription ● Premium artist
    subscription
    Hardware add-ons
    ● Recurring
    ● Premium
    subscriptions
    Milestones

    June 20XX August 20XX


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    consectetur adipiscing elit consectetur adipiscing elit

    July 20XX March 20XX


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    Lorem ipsum dolor sit amet,
    consectetur adipiscing elit
    consectetur adipiscing elitX

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