LINE

@PAULTRANI
Lines can be vertical, horizontal, diagonal, or curved. They can be any
The basic units of any visual design which form its structure.

width or texture. And can be continuous, implied, or broken.

SHAPE A shape is a self contained defined area of geometric or organic form.

A positive shape in a painting automatically creates a negative shape.

FORM Form may be described as any three-dimensional object. It can be

defined by the presence of shadows on surfaces or faces of an object.

SPACE The area around or between elements. It can be used to seperate or

group information.

TEXTURE
ELEMENTS OF DESIGN

Meaning the way a surface feels or is perceived to feel. Texture can be

added to attract or repel interest to an element.

VALUE Value is the lightness or darkness of a colour. Value is also called Tone.

COLOR
Maitland E. Graves (1902-1978)
Color creates a mood. Every color says something different, and
combinations can alter that impression further.
 UNITY/HARMONY

@PAULTRANI
PRINCIPLES OF DESIGN The ways that artists use the elements of art in a work of art Unity is the feeling of harmony between all
parts of the design which creates a sense
of completeness.

BALANCE Balance is the concept of visual equilibrium, and relates to our physical sense of balance.
It is a reconciliation of opposing forces in a composition that results in visual stability.

HIERARCHY Where does the eye look first? Second? Hierarchy is when an element appears more
important in comparison to other elements in a design. This can often be done with
size, shape, and placement.

SCALE/PROPORTION
Proportion is the feeling of unity created
when all parts (sizes, amount, or number)
relate well with each other.

DOMINANCE
The dominance, or focal point is the center of the action. The three
primary tools the designer uses to emphasize dominance are contrast,
placement and isolation.

SIMILARITY/CONTRAST

Maitland E. Graves (1902-1978)

By using similar colors, shapes
and sizes of objects, the artist
suggests they are alike.