Market:

Market is the place where buyers and sellers come together in order to
buy and sell the goods.
Marketing:
Marketing is an art of selling good to the customers it includes
promotion, advertising, selling and delivering products to the
customers.
What can be marketed:
Any physical goods that are manufactured or produced can be
marketed like that are used in daily life in mankind. That includes
electrical goods, grocery’s etc. and any services also can be marketed
kike services of hotel, transport, movies etc. can be marketed.
4ps of marketing:
Product:
A product is a physical goods or intangible service that fulfill the
needs and wants of the customers are called products.
Price:
The price is the actual amount that end user pay to buy the product
hear the price of the product is depend on the different factors like
demand and supply and cost of production and availability of the
goods etc. the price of the product is valued either higher or lower
based on the value of the good.
Place:
Place is the platform where both the buyers and sellers are come come
together and bargain and buys and sells the product or services. Hear
it maybe online or offline now a days we can buy and sell our goods
through online.
Promotion:
We got the product and the price so now we need to promote the
product hear promotion includes advertising, selling, social media
marketing, public relation, email marketing, search engine marketing
by using all these channels we can market our product in a better way
to the customers.
Company:
Company is the form of the business organization which was create
by the law of government to do the business. There are different types
of the the company’s may produce either goods or services the
different types of companies are
1 one person company:
One person company is the new category which was introduced to
increase the startups but it was different from sole proprietorship firm.
2 private company:
The private company is the type of company where 2 or more persons
come together to start the business the maximum number of people in
this company is 200
3 public limited company:
This is the type of company where there are no limit for members and
it was registered in the stock exchange and its shares are freely
transferable.
4 Government Company:
Company that has more than 51% of shares are holded by the
government is called government company.
Foreign company:
The company that was organized by the people from outside of the
country is called the foreign company.
Section 8 company:
The company which was established to develop environment,
science, sports, education, and social welfare is called section 8
company.
Holding company:
The company which was holding more than 51%of shares of other
company is called holding company
Subsidiary company:
The company which was controlled by the other company is called
subsidiary company.
Difference between buyer seller’s customer and consumer
Seller:
The seller is the person who sells a product or service to the
customers he maybe the owner
Buyer:
The buyer is the person who buys the products or services from the
sellers for some money.
Customer and consumer:
Customer is the person who buys the goods and the consumer is the
person who uses the good hear sometimes the customer and consumer
maybe a same person for example if a father buys toys for his children
then he will be the customer or buyer and if he buys goods for himself
then he is the consumer.
Marketing research tools:
There are primary 4 tools for the market research there are
 Surveys
 Focus groups
 Observations
 In depth interviews
Surveys:
Surveys is the method that is used by the business people to
understand the state and preference of the customers so that the
manufacture can deliver the better product to the customers.
Focus groups:
Hear in focus groups are the people who are experienced our products
and we can talk to them and take the feedback from them so that we
can make necessary changes to the product.
Observations:
Hear we will not talk anything to the customer who are experiencing
our product we will observe his feelings while experiencing and by
that we will came to know about that and we can make necessary
changes to that.
In depth interviews:
Hear we will talk to the customer in the detailed way we will ask the
different questions regarding the product and we will ask about their
experience and we will note its own and we will ask about what are
they expecting from that product and and what are the changes that
they need to make for the product by these we can make change.
Customer’s journey:
There are different stages in the customer’s journey there are
Awareness stage:
At this stage the customer will know about the product and about the
company.
Interest stage:
At this stage we should create the interest on product to customer by
telling its features and benefits.
Consideration stage:
At this stage the customer should consider that product and he should
show the interest to that product hear customer will see about price
details and the other benefits
Conversion stage:
At this stage the customer will decide to purchase the product and he
buys it.
Retention:
At this stage the customer should be satisfied about our product if he
is satisfied then he will purchase again again so that he will become
the potential customer.
Remarketing mix:
Generally it will be done on the social media sights hear initially we
will promote our product to the customer then they visit our sight if
they didn’t purchase anything and they left the sight menace then we
will use remarketing to the customer like if he was in any other social
media sight or in any web site we will pose ads in that sight so that if
he gets interest because of the offers that we are providing he will
come back to our web site and purchase our product.
Customer’s behavior:
Hear the customer behavior menace the behavior of the customer
when he was buying the product the psychological thinking of
customers is different for person to person hear we will segment the
customers into different types hear the purchasing behavior of the
kids are different from teen age people and behavior of young people
is different from married people and old people and there is difference
between men and women so by considering all these things we should
make promotions and marketing to the customers and we should
promote differently to the different people base on their interest.
Buyer persona:
Buyers persona is the fictionalized characterization of the customer of
the particular segmentation based on that we will make our promotion
to the products for example if our target customers are young people
we can do promotion on the social media so that it will reach to the
most of the people suppose if we are targeting the professionals we
can do promotion in linkden because mostly people use linkden for
professional purposes. If you are targeting the children we can do
promotion in the form of animation so that it will reach to many
people.
Customer segmentation:
The customer segmentation is generally done by the business man to
promote their product to the target audience. These segmentation are
done based on the many things like age, gender, marital status,
behavior, demographic, geographical etc. because the requirements of
the people is different from person to person the requirement of
children is different from the young people and it is different to old
people or adults and it is varies from psychographic behavior of the
people and it is different to geographic so hear they need to promote
the product to thee customers in different way for that purpose we
need to segment the audience