THE BLOSSOM CUPCAKE

SHAFA IQLIMA DZIKRO - 18111048

MUHAMMAD ALIF SATRIA - 18111031
Table of Content

Table of Content 1

Executive Summary 3
1.1 Industry and Market 4
1.1.1 Market Demographic Research 4
1.2. Competitor Research 4
1.2.1 Name of Direct Competitors 4
1.2.2 Market Share 5
1.2.3 Competition 5
1.2.4 Strength, Weakness, Opportunities, and Threat (SWOT) 7
1.2.5 TOWS Matrix 8
2.1.Product and Service Plan 9
2.1.1 Name of the business 9
2.1.2 Type of business 9
2.1.3 Location of the Business 9
2.1.4 Date of commencement 9
2.1.5 Telephone/ Fax/ Email/ Website : 9
2.1.6 Form of Business 9
2.1.7 General Business Description 9
2.1.8 Vision, Mission, Objectives 11
2.1.8.1 Vision 11
2.1.8.2 Mission 11
2.1.8.2 Objectives 11
2.1.9 Factors Influencing Choices of Business 11
2.2 Management Team Plan 12
2.2.1 Organizational Chart 12
2.2.1.1 General Manager, Administration Manager, and Marketing Manager 12
2.2.1.2 Operational Manager 12
2.2.2 Schedules of Task and Responsibilities 13
2.2.4 Number of Employees 14
One baker (for temporary or are adjusted according to the demands). 14
2.3 Operational Plan 15
2.3.1 Process Flow 15
2.3.2 Production Schedule 15
2.3.2.1 Manpower Planning (Direct workers only) 15

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 2.3.3. Operational Equipment 16
2.3.4 Location 17
2.3.5 Operations Budget 17
2.4 Marketing Plan 18
2.4.1 Target Market 18
2.4.1.1 Demographic Segmentation 18
2.4.1.1.1 Students 18
2.4.1.1.2 Kemang Residents 18
2.4.1.1.3 Weekend Getaway Customers 18
2.4.1.1.4 Large Orders Customers 19
2.4.1.2 Psychographic Segmentation 19
2.4.2 Market Size 19
2.4.3 Sales Forecast 19
2.4.4 Marketing Strategy 20
2.4.4.1 Grand opening include promotion 21
2.4.4.2 Business card 21
2.4.4.3 Magazine 21
2.4.4.4 Social media and website 21
2.4.4.5 Community involvement 21
2.5 Financial Plan 22
2.5.1 Project Implementation Cost 22
2.5.2 Sources of Financing 22
2.5.3 Break– Even Point 23

CHAPTER 3 24

CONCLUSION AND RECOMMENDATION 24

3.1 Measurement/Monitoring 24
3.2 Growth Plan 25

2
Executive Summary
Key section: Cupcake Shop, The Blossom Cupcake, Pastry, Sweets

The Blossom Cupcake will be a small entrepreneurial bakery located in Kemang, South Jakarta.
Cupcakes will be offered with a variety of flavors, frostings, styles, toppings, and decorations.
This bakery will contain a comfortable seating area, allowing customers to stop in and sit down.
As a bakery, The Blossom Cupcake will have an extensive target market. People of all ages
enjoy delicious cupcakes, and will therefore be included in the target market. Cupcakes are a
low-priced item; they are obtainable by nearly anyone, despite varying incomes, again keeping
the target market large. Between the numerous product options, convenient services, and a broad
target market, this bakery will be able to meet the needs of a wide spectrum of consumers.

Product quality is critical in the food industry. For that reason, The Blossom Cupcake will ensure
product quality through the use of fresh ingredients, sale of only fresh cupcakes, and a focus on
cleanliness. Innovations are also a goal of the company. One way which this will be
accomplished is through creating new flavors of cupcakes and frostings each month and offering
them for a limited time. This will allow the business to test new products and determine which
ones are preferred by consumers. Similarly, Cup of The Blossom Cupcake will provide seasonal
cupcakes with flavors corresponding to the seasons. These treats will also only be available for a
limited time each year. Prices at The Blossom Cupcake will strive to be competitive with other
similar businesses in the area. As long as the industry prices are high enough to cover the
calculated costs, The Blossom Cupcake will choose prices similar to its competitors.

Once the bakery proves to be a success, the business will open more stores in areas nearby the
original. As the success of the overall business increases, Cup of The Blossom Cupcake will
slowly expand to a wider range of locations. A company website will allow consumers to view
everything offered by the bakery, as well as grant the option for customers to place orders. These
expansions will allow The Blossom Cupcake to be accessed by a larger quantity of consumers.

3
 CHAPTER 1
INTRODUCTION
1.1 Industry and Market
1.1.1 Market Demographic Research

Although The Blossom Cupcake will not be the only cupcake shop in Kemang, thus it
will face competition from other bakeries and cupcake businesses. Four other locally owned
bakeries can also be found in the same town. Despite the similar businesses in the area, The
Blossom Cupcake will contain a few beneficial strengths to make it more desirable than its
competitors.
The Blossom Cupcake will be able to meet the needs of customers who require specific
modifications to meet specific health and diet requirements, such as gluten-free, organic,
naturally sweetened, reduced–fat, and vegan. The Blossom Cupcake's central location will be an
additional valuable aspect of the business, allowing it to reach a wider market. Finally, The
Blossom Cupcake will have a convenient catering service and a comfortable lounge for
customers to relax in while they indulge in their delectable delights. The growing cupcake trend
bodes well for The Blossom Cupcake's success.

1.2. Competitor Research

1.2.1 Name of Direct Competitors

- Twelve Cupcake, Senayan

Strength: Well-known cupcake store based in Singapore, have strategic location,
has operated the business for 9 years, and changes the cupcake flavor every week.
Weaknesses: Unattractive environment, basic cupcakes design.

Prices: IDR 25,000 – IDR 50,000,-/ Cup

- Cupcakes by Chocoholic, Pasar Minggu

Strength: Affordable price, cupcakes design could be customized.
Weaknesses: hidden location, small store.

Prices: start from IDR 20,000,-/ Cup

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 - Minilovebites
Strength: Varied toppings, variant of cupcake taste, offer special diet cake,
toppings can be requested.
Weaknesses: tiny cupcake, too sweet (based on google review).

Prices: IDR 20,000 – IDR 50,000,-/ Cup

- Serradella Patisserie
Strength: Rich flavor, french pastry.
Weaknesses: Expensive, hidden location.

Prices: IDR 30,000 – IDR 50,000,-/ Cup

1.2.2 Market Share

The Blossom Cupcakes plans to produce and sell 30 cupcakes daily, in other words, 30 x
30 = 900 monthly. Thus, assuming other competitors produce and sell in the same amount
as The Blossom Cupcakes:

In ‘000 rupiah
Name of the Company Monthly Sales Market Share

Chocoholic Cupcakes 18000 16.67%

Serradella Patisserie 27000 25%

Minilovebites 22500 20.83%

Twelve Cupcakes 22500 20.83%

The Blossom Cupcakes 18000 16.67%

Total 108000 100%

1.2.3 Competition

Chocoholic
Criteria Weights Value Cupcakes
Price 50% 3 1.5

5
 Quality 30% 4 2
Service 15% 3 0.45
Environme
nt 5% 3 0.15
13 4.1

Criteria Weights Value Serradella Patisserie

Price 50% 1 0.5
Quality 30% 2 0.6
Service 15% 2 0.3
Environme
nt 5% 2 0.1
7 1.5

Criteria Weights Value Minilovebites

Price 50% 2 0.1
Quality 30% 3 0.9
Service 15% 3 0.45
Environme
nt 5% 3 0.15
11 1.6

Criteria Weights Value Twelve Cupcakes

Price 50% 2 1
Quality 30% 1 0.3
Service 15% 2 0.3
Environme
nt 5% 2 0.1
7 1.7

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 The Blossom
Criteria Weights Value Cupcake
Price 50% 4 2

Quality 30% 3 0.9

Service 15% 3 0.45
Environment 5% 3 0.15
13 3.15

1.2.4 Strength, Weakness, Opportunities, and Threat (SWOT)

Strengths
● Nutritional and low sugar calorie cupcake
● Affordable price
● Offer unique variants of flavors
● Strategic location
● Easy access to raw materials
● Can be ordered through website

Weaknesses
● Limited number of flavor variants
● Desired zero inventory
● Flavors that have not yet characterized

Opportunities
● Expand the taste variants
● Popularity of doing franchise
● Advancement of facilities
● Unexplored traditional snack-inspired flavors

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 Threats
● Competitors copied the product
● Competitors offer more varied flavor
● Competitor’s popularity
● Customer has variant of tastes
● Volatility in raw material’s prices
1.2.5 TOWS Matrix
Opportunities
Strength - Open franchises in strategic
locations
- Offer nutritious cupcakes with
traditional snack inspired
flavors
- Advance R&D to establish new
flavor
Weaknesses - Expand the flavor variants with -
traditional snack inspired
flavors
- Expand the flavor variants
using an advanced equipment
(e.g. liquid nitrogen)
Threats
- Make our own signature
cupcakes that are nutritious
with unique flavors
- New flavors of cupcakes
and frostings each month
and offering them for a
limited time
Participate in various
events/ community
involvement to promote
ourselves and to create
brand awareness
- Make our own signature
cupcakes that are
inimitable
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 CHAPTER 2
BUSINESS ANALYSIS

2.1.Product and Service Plan

2.1.1 Name of the business

The Blossom Cupcake

2.1.2 Type of business

Bakery Shop
2.1.3 Location of the Business

Jl. Kemang, South Jakarta

2.1.4 Date of commencement

End of December, 2023

2.1.5 Telephone/ Fax/ Email/ Website :

Telephone: 0216462827
E-mail: theblossomjkt@yahoo.com
Website: https://theblossomcake.wixsite.com/mysite

2.1.6 Form of Business

The business for The Blossom Cupcakes will be in the form of partnership because the
two of us will carry on the business as co-owners
2.1.7 General Business Description

The Blossom Cupcake is a bakery shop that sells a variant of cupcake, but what
distinguishes the cupcake is that The Blossom Cupcake provide low sugar calories level from the
dough batter of cupcake–made with organic ingredients, and icing buttercream frosting itself, as
well as colorful decoration in icing cream top.

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 The product of focus for this business will be small sized cupcakes. To rise above
competitors, The Blossom Cupcake will offer numerous options to satisfy health and diet needs
of consumers. Gluten-free, organic, naturally sweetened, reduced–fat, and vegan foods have
recently grown in popularity, whether due to allergies or simply a personal preference. Offering
cupcakes that meet these requests will make more customers feel welcome at this bakery because
their needs will be recognized and met. At the opening, there are four different variety of flavors
available, as follows:
1. HaBana is banana flavored cupcakes that are low in calories with icing on top. Organic
banana essence is used to bring banana flavor into the cupcake.
2. Bunny Carrot is carrot flavored cupcakes that are low in calories with icing on top.
Organic carrot essence is used to bring carrot flavor into the cupcake.
3. Sweety Vanilla is vanilla flavored cupcakes that are low in calories with icing on top.
Organic vanilla essence is used to bring vanilla flavor into the cupcake.
4. Greeny Pandan is pandan flavored cupcakes that are low in calories with icing on top.
Organic pandan essence is used to bring pandan flavor into the cupcake.

Main Products Offered

List of Products Offered in '000 rupiah

Flavor Price per cup (small

cup 2.5 inch)

Sweety Vanilla 20

Greeny Pandan 20

Bunny Carrot 20

HaBana 20

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2.1.8 Vision, Mission, Objectives

2.1.8.1 Vision
To be among the creative and innovative leader in the cupcake market

2.1.8.2 Mission

The Blossom Cupcake is a dessert shop that is dedicated to producing

high-quality cupcakes that are produced from quality ingredients that are served
to customers who are looking for pleasure and happiness from a piece of cupcake.
The Blossom Cupcake is committed to introducing new designs and variety
flavors in our cupcakes. The Blossom Cupcake also maintains a friendly, fair, and
creative work environment, which respects diversity, and new ideas.

2.1.8.2 Objectives

1. To provide with the friendliest services with reasonable price of cupcakes

2. To optimize our customer satisfaction
3. To meet the needs of a wide spectrum of consumers
2.1.9 Factors Influencing Choices of Business

The culinary world will never die as food is a basic human need. Various types of
food appear, each with its own distinct flavor and appearance. Food can be created with
unique flavors to increase its selling value. Cupcakes are one of them. Cupcakes are one
example of a food made from wheat flour; its delectable taste and adorable shape can
pique the interest of customers.
Nowadays, people tend to avoid sweet desserts, especially if their health is a top
priority. Even if they have a sweet tooth, they do not want to put their health at risk by
eating any dessert. At the same time, humans enjoy desserts because of the happiness
they provide. Desserts, in fact, are beneficial to our bodies, as evidenced by a number of
studies. With this in mind, we devised a business plan to produce nutritious and practical
cupcakes under the banner of The Blossom Cupcake.

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 There are many factors that lead us to choose such dessert. First, cupcakes come
in small portions. There is no need to cut slices and divide them among people. Second,
cupcakes are practical; meaning that customers can grab them and go. It allows them to
eat it while they are doing other activities without much difficulty. Third, although it is
considered as a dessert, cupcakes can be eaten as a snack. Lastly, as a versatile dessert,
cupcakes give us a room to experiment with unique flavors such as vegetables and fruits.

2.2 Management Team Plan

2.2.1 Organizational Chart

2.2.1.1 General Manager, Administration Manager, and Marketing Manager

- Full name: Shafa Iqlima Dzikro
- ID Card Number: 18111048
- Permanent Address: Jl. Lenteng Agung No. 59
- Telephone/ E-mail/ Fax: 082298875472/shafa.dzikro@ipmi.ac.id
- Age: 22
- Gender: Female
- Marital Status: Single

2.2.1.2 Operational Manager

- Full name: Muhammad Alif Satria
- ID Card Number: 18111031
- Permanent Address: Jl. Muara 2 No 5E
- Telephone/ E-mail/ Fax: 08559000000/alif.satria@ipmi.ac.id
- Age: 22
- Gender: Male
- Marital Status: Single

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2.2.2 Schedules of Task and Responsibilities

Position Task and Responsibilities

General 1. Making sure the company can achieve its objective and mission
Manager 2. Supervise overall operations
3. Analyze monthly annual sales and expenses report
4. Controlling the financial aspect of the company from its budget,
costs and profits
5. Make monthly and annual cash flow and income statement
6. Examine elements that affect the business performance

Administration 1. Modernize and manage database with accurate client

Manager information
2. Manage the financial cost of administration department

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 Marketing 1. Establish a marketing plan that is strategic for the company and
Manager find new marketing opportunities
2. Promote the business’s products and services to the customers
3. Analyzing the company’s SWOT as well as our competitor’s
strengths and weaknesses

Operation 1. Oversee the product quality and assure that problems are
Manager efficiently handled
2. Establish standards and procedures to smoothen the operation
3. Control and ascertain the cost of operation

Chef 1. Brainstorm ideas to create new flavors of cupcakes and

frostings each month
2. Study the demands of customer and flavors for cupcake
3. Oversee the work of baker
4. Report to the board of managers

2.2.4 Number of Employees

One baker (for temporary or are adjusted according to the demands).

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2.3 Operational Plan
2.3.1 Process Flow

2.3.2 Production Schedule

The production for The Blossom Cupcake will be done daily as we are required to produce 30
units of cupcakes per day. Each cupcake will be freshly baked before opening hour or 9 o’clock
in the morning.

2.3.2.1 Manpower Planning (Direct workers only)

Position Number of Personnel

Baker 1

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 The Blossom Cupcake
Direct Labor Budget
For the Coming Year (in '000 rupiah)

Quarter

1 2 3 4 Year

Units to be Produced 2,700 4,050 2,700 4,050 13,500

Direct Labor time unit 0.12 0.12 0.12 0.12 0.12

in hours

Total hours needed 324 486 324 486 1,620

Average Wage per Hour 10 10 10 10 10

Total 3,240 4,860 3,240 4,860 16,200

The Blossom Cupcake is required to produce 30 units of cupcakes daily, where to produce one
amount of cupcakes, it will take 0.12 minutes. In other words, 30 cupcakes can be produced in
only 3.6 hours. Therefore, one worker is needed to produce the amount of cupcakes required in
these stated hours.

2.3.3. Operational Equipment

The operational equipment needed to support the production in The Blossom Cupcake
are, as follows:
1. Baking Oven
2. Cream Cooker
3. Spiral Mixer
4. Cupcake Pan/Tray
5. Cupcake Stand/Tree
6. Refrigerator

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 7. Cupcake Glass Display
8. Spatula
9. Cup Measure
10. Bowls
11. Icing Bag
12. Kitchen Set
13. Other Baking Utensils
2.3.4 Location

The location for The Blossom Cupcake’s operation from production until selling the cupcakes is
in a space we rent in Kemang. Customers will be able to stop in and sit in the bakery's
comfortable lounge area, which will be open to the public. The Blossom Cupcake will be easily
accessible to all members of the area due to its central location in Kemang, South Jakarta. The
Blossom Cupcake will be able to outperform its competitors due to the unique variety of
cupcakes, convenience, and accessibility.

2.3.5 Operations Budget

The following section will provide the explanation of the unit cost to produce one cupcake.
Direct Materials used in '000 rupiah

Direct Materials:

Cost per
Unit

Flour 0.6

Egg 0.25

Butter 0.6

Sugar 0.24

Icing 0.5

Organic Essence 0.3 2.49

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 Direct worker 0.12 1.2
@10

Total Unit Costs 3.69

2.4 Marketing Plan

2.4.1 Target Market

Target marketing allows The Blossom Cupcakes to narrow its marketing scope to
a more reasonable group of people, allowing it to implement a bull's-eye strategy aimed
at gaining more customers. The Blossom Cupcakes approach can be more focused and
would improve marketing sales results as the target market is confirmed to be the right
people to buy the products.

2.4.1.1 Demographic Segmentation

2.4.1.1.1 Students

The Blossom Cupcake targets students that go to school or university in Jakarta. They
range from middle and high schoolers to university students (12-25 years old) that come
from upper middle class families whose pocket money is at least IDR50,000.

2.4.1.1.2 Kemang Residents

The Blossom Cupcake also targets people who live in Jakarta especially in the Kemang
area―where the cupcake shop is located. The Blossom Cupcake targets residents whose
age range is from 20 to 45 years old and are those of upper middle class.

2.4.1.1.3 Weekend Getaway Customers

As The Blossom Cupcake opens during the weekend, The Blossom Cupcake targets
people who are on their weekend getaway in Jakarta. Similar to before, those who are
upper middle class, health-conscious and like sweet food are our target market. They
range from 15-45 years old.

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 2.4.1.1.4 Large Orders Customers

The Blossom Cupcake will also offer a catering service for large orders for events such as
birthdays and weddings. Customers will appreciate the convenience of this service.

2.4.1.2 Psychographic Segmentation

The Blossom Cupcakes identifies its buyers as people who: (1) simply enjoy a decadent
treat; (2) are cautious about nutritious foods; (3) would love to enjoy sweet desserts but
low calories; (4) indulge the delights to consume practical desserts.

2.4.2 Market Size

Target Market Number of Target Market Size

Market (Monthly) (in ‘000 rupiah)

Students 23% 24,840

Kemang Residents 30% 32,400

Weekend Getaway 27% 29,160

Customers

Large Orders Customers 20% 21,600

Total 100% 108,000

2.4.3 Sales Forecast

The Blossom Cupcake is planning to produce and sell at least 30 cupcakes per day, in other
words, 30 x 90 = 2700 per quarter. However, due to the seasonal trend of The Blossom Cupcake
products offering, hereby The Blossom Cupcake is expected to sell more in the second and
fourth quarter by increasing the production up to 50%. This occurs because in May (2nd quarter)
of 2023, Muslims will celebrate Idul Fitri that causes them to buy more pastry’s products, as for
the 4th quarter there will be a Christmas and new year to celebrate. The Blossom Cupcake

19
believes these seasonal periods will bring an opportunity and benefit to sell more products as the
demands for pastry’s products are increasing.

The Blossom Cupcake

Sales Budget
For the Coming Year (in '000 rupiah)

Quarter

1 2 3 4 Year

Units 2,700 4,050 2,700 4,050 13,500

Unit Selling Price 20 20 20 20 20

Budgeted Sales 54,000 81,000 54,000 81,000 270,000

Condition: increase in productions for 50% in 2nd quarter, and 4th quarter.
2.4.4 Marketing Strategy

Customer awareness is the first step in promoting a new business.The Blossom Cupcake
will achieve this through a grand opening. The event will be promoted with flyers distributed, a
newspaper advertisement, and, hopefully, word of mouth. Consumer interest and desire are also
critical factors in determining business success. The free samples provided at the grand opening
will help the company in these areas. Customers will be able to sample a variety of The Blossom
Cupcake, allowing them to discover the delectable delights to indulge in.

The Blossom Cupcake will be known as a quality bakery serving good taste, and later as
a cupcake shop serving cupcakes with unique flavors that are different from the others at an
affordable price. Loyal and new customers will be maintained and reached through social media
promotions, websites, and stores. The first year marketing budget is set to be IDR 18,000,000 or
Rp 1,500,000/ month, with the following are the highlighted contents in the marketing process:

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2.4.4.1 Grand opening include promotion

The Blossom Cupcake will offer free samples at the grand opening to give
customers a risk-free taste of the tasty treats. These free samples will also
contribute to the final aspect of successful promotion, moving the customer to
make a purchase.

2.4.4.2 Business card

The Blossom Cupcake will print out the business card as their creative
promotional tool to attract buyers and create brand awareness.

2.4.4.3 Magazine

E-Advertisements will also be put in culinary e-magazines like Pastry Bakery

magazines, that are usually read by people or application magazines that people
subscribe to get and know an update about The Blossom Cupcake.

2.4.4.4 Social media and website

The internet is a highly effective tool for growing a business. A business can
reach a much larger audience by utilizing online marketing. As a result, The
Blossom Cupcake will create a company website where customers will be able to
view everything the bakery has to offer as well as place orders.

2.4.4.5 Community involvement

Community involvement will also greatly promote The Blossom Cupcake as the
company shows its participation and intent to contribute to the community. Such
involvement will also increase consumer awareness as community members are
frequently exposed to the business name.

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2.5 Financial Plan
2.5.1 Project Implementation Cost

Initial investment

Operational Equipment IDR 25,000,000,- (at the beginning of the

business)

Room Decoration and IDR 15,000,000,- (at the beginning of the

Furniture business)

Contingency cost IDR 10.000.000,-

IDR 48,000,000,-

Fixed expenses

Promotion IDR 1,500,000,- (at the end of each month)

Rent expenses IDR 4,000,000,- (at the end of each month)

Research and Development IDR 1,500,000

Electricity, water IDR 500,000,- (assume the values at fixed

rate)

IDR 7,500,000,-

Variable expenses

Direct material and worker IDR 3,690,- Per cupcake

Packaging IDR 500,- Per cupcake

IDR 4,190,- Per cupcake

Therefore, the direct materials and labor for a month is IDR 3,321,000,- + IDR 450,000 = IDR
3,771,000,-/ Month.

2.5.2 Sources of Financing

● An IDR 7,500,000 minimum cash is required for the end of each month. Money
can be derived from the operating cash from operation with minimal product sold
is 900 per month.

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 ● The start–up cost would be for purchasing equipment, as well as furniture and
decoration. The cash outlay for the equipment, furniture and decoration is IDR
40,000,000, will take place in the beginning of business. The Blossom Cupcake
plans to finance the acquisition of the equipment, furniture and decoration with
the equities; 50% and 50% of owners money, supplementing it with short-term
loans as necessary (for contingency cost IDR 10,000,000).
● The contingency cost for bank loans would be IDR 10,000,000, and would be
repaid at each end of the month for 12 months with operating sales of IDR
582,356 (derived from Table Loans BRI for UMKM).

2.5.3 Break– Even Point

BEP (x) = FC / (p - v)
BEP (IDR) = FC : (1-(v-p))

Where,
BEP (x) = Break Event Point Unit
BEP (Rp) = Break Event Point Price
FC = Fixed Cost
P = Selling Price
V = Variabel cost per unit

BEP (Q) = IDR 7,500,000,- /(IDR 20,000,- – IDR 4,190,-)

= IDR 7,500,000,- / IDR 15,810,-
= 474 Unit / Month

BEP (P) = 474 Unit x IDR 20,000,-

= IDR 9,480,000,-

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 CHAPTER 3
CONCLUSION AND RECOMMENDATION

3.1 Measurement/Monitoring
In order for The Blossom Cupcake to continually progress, it will have to develop methods to
determine which factors of the marketing plan work and which prove to be unsuccessful. Product
innovation is one goal set by the company. The methods used are, as follows:
1. The Blossom Cupcake will closely monitor the sales of featured products to
determine the effectiveness of the innovations. By doing so, The Blossom Cupcake
will be able to determine how successful each special flavor is based solely on the
number of sales of a cupcake. This method will enable The Blossom Cupcake to monitor
the success of the product of the month as well as seasonal flavor suggestions. The
Blossom Cupcake will be able to determine which products and services lead to the
company's success by reviewing sales.
2. Customer surveys will also benefit the company because they allow customers to express
their preferences for which products they prefer. Surveys on The Blossom Cupcake
website is an easy way to receive consumer’s feedback and increase customer
satisfaction. Customer service information from both the bakery and the catering service
will be included in the surveys. Knowing what customers think allows The Blossom
Cupcake to improve any products or services to maximize customer satisfaction.
3. Market share comparisons will assist the company in identifying areas for
improvement and maximization of success. The Blossom Cupcake will assess its success
based on sales and compare it to that of its competitors. If the company's success is less
than that of its competitors, The Blossom Cupcake will analyze and compare the quality,
prices, and service of similar businesses. This will enable The Blossom Cupcake to
determine which of these factors are lacking in comparison to its competitors. This will
then reveal any changes that are required for the company to grow more successfully.
The constructive business plans for The Blossom Cupcake are intended to help the business grow
more successful and profitable. However, through the use of financial analysis, customer

24
surveys, and market share comparisons, The Blossom Cupcake will be capable of determining
which of these strategies truly are productive to help the business thrive. Evaluating the
effectiveness of different methods of marketing, The Blossom Cupcake will learn what is
needed for the business to be an absolute success.

3.2 Growth Plan

Alongside with the monthly advertisement, product taste improvement, and product’s variant
expansion that The Blossom Cupcake will do, The Blossom Cupcake estimates to sell more
cupcakes in the second year and third year of production; increase of 3% and 5% respectively.

Quarter Sales

Unit Sales (In '000

Rupiah)

1 2,700 54,000

2 4,050 81,000

3 2,700 54,000

4 4,050 81,000

Year 1 13,500 270,000

Year 2 (3%) 13,905 278,100

Year 3 (5%) 14,600.25 292,005

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