URL: https://www.youtube.com/watch?
v=meCbmp0AUF0
KEY CONCEPTS GUIDE QUESTIONS IN
MEDIA TEXT ANALYSIS
1.ALL MEDIA MESSAGES 1. WHAT IS THE
ARE “CONSTRUCTED” MESSAGE OF THE TEXT?
2. HOW EFFECTIVELY
DOES IT REPRESENT
REALITY?
3. HOW IS THE MESSAGE
CONSTRUCTED?
RESPONSE TO THE
QUESTIONS
1. The message of the
advertisement is all about
how their expected
customers especially the
mothers and guardians can
help their children to
consume vegetables. In
order to keep their body
healthier and stronger.
2. The advertisement
moderately represents
reality. Once you add a
seasoning into a vegetable
dish, it will give an extra
flavor. However, not all
vegetable’s real taste would
be change by adding spices
like “ampalaya” extract
 3. The message was
constructed creatively and it
can really provoke its
viewers to purchase their
product.

2. MEDIA HAVE 1. WHAT LIFESTYLE, 1. The lifestyle, values and

EMBEDDED VALUES AND VALUES AND POINTS OF points of view represented
POINTS OF VIEW VIEW ARE in the text is that the mother
REPRESENTED IN THE should’ve think wisely on
TEXT? how she can help her
2. WHO OR WHAT IS children to consume and
MISSING? love vegetables.

2. The missing in the

advertisement is that, to
what other dishes the
flavoring is applicable to in
order to avoid the feeling of
satiety, a physiological
response that believed to
terminate eating due to
repeated consumption of a
food/dish.
3. EACH PERSON 1. WHAT MESSAGE DO 1. The message that I
INTERPRETS MESSAGE YOU PERCEIVE FROM perceive from the text is
DIFFERENTLY THE TEXT? that, putting a little bit of
2. HOW MIGHT OTHERS seasoning in a vegetable
UNDERSTAND IT dish can help the mother to
DIFFERENTLY? WHY? guide her children to
consume healthy foods.
2. The other viewers might
understand it differently, in
a case that “sinabawang
gulay” is the only dish that
she can cook for her
children .On the other hand
she can prepare other
delicious and healthy
dishes using the flavoring.
4. MEDIA HAVE 1. WHAT IS THE 1. The purpose of the
COMMERCIAL, PURPOSE OF THE TEXT? message is to give hint to
IDEOLOGICAL OR 2. WHO IS THE TARGET the mother/guardians on
POLITICAL INTERESTS. AUDIENCE OF THE TEXT? how they can train and
3. WHO MIGHT BE encourage their children to
 DISADVANTAGE? consume healthy foods
4. WHO CREATED THE especially vegetable dishes.
TEXT AND WHY? 2. The target audience of
the advertisement are the
mothers and guardians who
wants to prepare healthy
dishes for their children.
3.Those individual
especially the children who
hate to eat vegetables
4. The creation of
advertisement is under the
name of Unilever Company.
One of their missions is to
bring a better and more
flavorsome food to simple
and healthy dishes.
5. MEDIA MESSAGES 1. WHAT TECHNIQUES 1. First, they used a simple
ARECONSTRUCTED ARE USED AND WHY? story where the children
USING A CREATIVE 2. HOW EFFECTIVE ARE hate to eat vegetable, And
LANGUAGE HAVING ITS THE TECHNIQUES IN then they added a jingle
OWN RULES SUPPORTING THE where the lyrics are easy to
MESSAGES OR THEMES sing and the choreography
OF TEXT? is also easy to follow.
3. WHAT ARE OTHER 2. Yes effectively, because
WAYS OF PRESENTING while the company is
THE MESSAGE? promoting the product
artistically, they are helping
the mothers and guardians
to educate their children
about the health benefit of
consuming vegetable
3.The other way of
presenting the message is
thru a 3-5 minute cooking
show commercial where the
chef will illustrate on how to
make different daily dishes
that are healthy and will be
loved by the kids.