Business Marketing Finals

Marian Learning Center and Science High School, Inc.
Junior High School Department

Alangilan, Batangas City
Name:_________________________ Mark:______________
Grade/Section:__________________ Date:______________
FINAL EXAMINATION IN BUSINESS MARKETING

AY: 2019-2020
By: Ms. Ma. Lorielyn B. Mercenes
I. Identify the following. Write the answer before each number.
_____________1. It is consisting of strategies and tactics used to identify,

create and maintain satisfying relationships with customers.
_____________2. A state if felt deprivation. The basic human requirements.
_____________3. Human wants that are backed by buying power.
_____________4. The form taken by human needs as shaped by culture and
individual personality.
_____________5. Focusing only on existing wants and lose sight of
underlying customer needs.
_____________6. The act of obtaining a desired object from someone by
offering something in return.
_____________7. A trade of values between two parties.
_____________8. The art and science of choosing target markets and
building profitable relationships with them.
_____________9. The set of benefits or values it promises to deliver to
consumers to satisfy their needs.
_____________10. Typical mode of payment.
II. Choose the letter of the correct answer. Write your answer on the space
provided before each number.
________1. This is a strategy primarily for achieving low cost leadership
among industry competitors.
a. Differentiation c. Cost leadership
b. Focused d. Marketing Research
________2. Seeks to achieve superior product attributes and features that
are different from industry competitors.
a. Differentiation c. Cost leadership
b. Focused d. Marketing Research
________3. This involves gaining ownership or increased control over
suppliers.
a. Forward integration c. Horizontal integration
b. Backward integration d. Market penetration
________4. This involves purchase of or increased control over competitors.
________5. This involves gaining ownership or increased control over
distributors or retailers.
________6. The objective of this strategy is to increase market share of
current products or services in current markets through greater and more
intensive marketing efforts.
________7. This involves introducing new but related products or services.
a. Market development c. Product development
b. Related diversification d. Unrelated diversification
________8. This strategy involves the improvement of current products or
services or the development of new products with the purpose of increasing
sales.
________9. This involves introducing new but related products or services.
________10. This strategy involves the introduction of existing products or
services into a new geographical area or market.
________11. This involves selling a division or part of an organization.
a. Divestiture c. Retrenchment
b. Liquidation d. Marketing research
________12. This involves halting or reversing declining sales and profits
through cost or asset reduction.
________13. This involves selling all of a company’s assets, in parts or as a
whole, for their tangible worth.
________14. It is a type of marketing research design which social
phenomenon is, observed in its natural setting.
a. Qualitative c. Observational
b. Experimental d. Quantitative
________15. Includes laboratory experiments and test marketing.
________16. Includes focus groups, in depth interviews, and projective
techniques.
________17. One example of this type of research is the use of surveys.
________18. This could either be administered through face-to-face or
telephone interviews.
a. Computer-administered c. Person-administered
b. Self-administered d. Hybrid
________19. This method likewise benefits form the elimination of the need
for time-consuming data tabulation.
________20. This is a relatively inexpensive method but may suffer from lack
of respondent control.
________21. This utilizes multiple data methods and complex to develop and
administer.
________22. This is a type of nonprobability sampling which the researcher
gives survey questionnaires to individuals who in his/her judgment, are
qualified to participate in the survey.
a. Convenience sampling c. Judgment sampling
b. Referral sampling d. Quota sampling
________23. When the researcher arbitrarily selects relatives, friends, and/or
classmates, etc. to be given survey questionnaires.
________24. When the researcher specifies the proportions of various
classifications to be included in the survey.
________25. The researcher asks initial respondents to provide other
qualified respondents for the survey.
III. Construct the following using a graphic organizer.
1. 7P’s of Marketing (5 marks)

2. The Tactical Marketing Process (5 marks)
3. Steps in Marketing Research Process (15 marks)
1. Product levels

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Marian Learning Center and Science High School, Inc.

Junior High School Department

FINAL EXAMINATION IN BUSINESS MARKETING

I. Identify the following. Write the answer before each number.

_____________1. It is consisting of strategies and tactics used to identify,

III. Construct the following using a graphic organizer.

1. 7P’s of Marketing (5 marks)

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