Factors
Social
Economic In Pakistan, the GDP is in decline, but the
household income in Urban areas of
Punjab is increasing with a rate of 18%
from 2011. In urban areas of Punjab, the
household integrated economic survey
(HIES) have shown that its 70 thousand per
earning house1.
In urban area, the income source is divided
as 20% industries and 61% services.2
Moreover, 2.6% population is youth in
Pakistan, and the literacy rate of youth is
79%, which is increasing3.
Technology In technology we are going to use Djknit
hosiery machine which we will take on rent
because new machine costs US2500$
which are equal to PKR352500. We will also
check other second hand machines of
singer Company.
We will use social media to advertise and
promote our product. But our main
channel will be direct marketing and
guerrilla marketing
Competitor The Direct competitors of our product are
the normal socks company. For example,
UNIVERSAL HOSIERY FAISLABAD. INT
MARKET KNIT (PVT). and others.
The Substitute are available in the market
are the different feet odour control
sprays /creams and antibacterial too. These
are also our indirect competitor's
Regulatory The regulatory forces are imposing taxes
on business. As entrepreneur high taxes
Opportunity
The growth in household
income shows that people have
more disposable income, and
the spend it on acquiring more
added benefits.
Greater number of people
associated with services and a
good number of students in
Pakistan which are increasing,
feels like opportunity which
can be availed.
The positive trend here for us is
that people are becoming more
and more hygiene conscious
they want a product which is
good for them and help to get
rid of the old-fashioned socks
which creates smell in their
feet and even create germs in
their feet. Our socks will help
them to get rid or smell and
germs in hygienic. Innovative
thing here is that we are going
to use antiseptic lavender smell
on our smokes which will
protect against germs.
Lavender has a pleasant odour
which is not strong.
The opportunity here is that
our sock is not a normal sock.
Our socks are disposable and
has an antibacterial smell
which protects against germs
and feet odour. This unique
thing is our competitive edge.
We have targeted the niche
market who is hygiene
conscious who wants its feet to
be clean from germs and odour
free. This product will be very
useful for doctors and
paramedic. It will be famous
among professionals.
Opportunity is that our product
is hygienic as people are
 can create problems for us and we think it
can be a negative trend. Furthers our
products is not created in a manner that it
harms society or consumers.
becoming more and more
health conscious and
regulatory forces will have no
objects on our product. Postive
trend is that these kind of
products which are helpful to
consumers health are
appreciated.

Refrences:
1. http://www.pbs.gov.pk/sites/default/files/pslm/publications/hies15-16/write%20up%2015-
16-HIES-final.pdf
2. http://www.sbp.org.pk/ecodata/GDP_table.pdf
3. http://www.ipripak.org/pakistans-youth-bulge-human-resource-development-hrd-
challenges/