CHANGING THE GAME

Solution Portfolio
 FLASH SOLUTIONS

Radio Quality of Data Explosion HD Data Clean-Pipe Cyber

Spectral Experience and Congestion Monetization Security Services
Efficiency Booster Control

Optimize Radio Create the ultimate Protect subscribers,

Manage the data Turn HD video into a
spectral efficiency and mobile data experience devices, and IoT and
explosion and take revenue opportunity by
reduced battery drain for each subscriber by increase ARPU by
back control of your offering unlimited data,
from the core accelerating content offering network-based
network quality. HD video plans, “binge”
delivery, accelerating Cyber security services
Optimize traffic based and data savers plans,
streaming video and
on congestion enabling subscribers to
reducing packet loss
detection and real-time choose their own
and latency
network events. experience

2
 FLASH SOLUTIONS

Parental Roaming Data Immersive Encrypted OTT L8 Subscriber

Control Control Customer XP Monetization Engagement
Insight

Protecting subscribers True, accurate Drive clientless,

Manage cost by Identify encrypted
and their families from subscriber QoE cost-effective, relevant,
optimizing, controlling, traffic users and
unwanted and harmful reporting to pinpoint contextual, and
or blocking roaming re-enable monetization
content service degradation personal engagement
and virtual traffic using content based
in a specific location, with every subscriber –
volume anonymous Customer
for specific user without leaving the
References. Create
segments and at browser
highly-targeted
specific times of day remarketing
campaigns.

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KEY BENEFITS
• Reduce RRC max Connect
by 10%
• Reduce RRC State Changes
by 15%
• Reduce Paging by 20%
• Reduces device battery
drain due to excessive
signaling
• Defer additional radio
investments by eliminating
inefficiencies and recycling
wasted resources
SOLUTION #1
xtraAir RADIO SPECTRAL EFFICIENCY AND REDUCED
BATTERY DRAIN
Radio Spectral Efficiency will optimize radio signaling and transport layer use for mobile devices, IoT,
and applications, reducing unnecessary RRC Connection, signaling and states changes to a minimum.
The Radio Spectral Efficiency Story
While the rise in mobile data and its impact on
operator networks is much talked about, the issue
of excessive and unnecessary signaling is less
discussed, but also has a significant impact. This
type of signaling happens when a device sends a
keep alive or checks for an app update, where none
is available.
These signals generate very little data traffic, and
the connection times are short. However, sending or
receiving a status update or message can generate
more signaling traffic than setting up or tearing
down a voice call or data session. Keep-alive
messages are produced any time the application is
active—even if the handset is not in use. This
unnecessary signaling wastes valuable, already
stretched mobile radio resources. In addition, the
incessant signaling can accelerate device battery
depletion.
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KEY BENEFITS
• Reduce RRC max Connect by
10%
• Reduce RRC State Changes by
15%
• Reduce Paging by 20%
• Reduces device battery drain
due to excessive signaling
• Defer additional radio
investments by eliminating
inefficiencies and recycling
wasted resources Autonomous
congestion
SOLUTION #1
xtraAir RADIO SPECTRAL EFFICIENCY AND REDUCED
BATTERY DRAIN
It is important to recall that the often-quoted maximum throughput for radio
networks are theoretical, real-world conditions due to transport layer
inefficiencies can seriously impact the actual throughput.
The problem occurs since most of the Internet’s payload is carried over a non-
efficient transport layer that struggles to utilize the maximum available
bandwidth at any given time. In addition, in most cases, web servers,
applications, and devices (smartphones, tablets, wearables, and other IoT)
completely disregard or are unaware of the underlying radio network.
This phenomenon places ever-increasing pressure on the underlying
transport and radio networks, resulting in sub-optimal radio performance,
service degradation, and wasted resources.
Radio Spectral Efficiency, delivered from the core, can optimize this
unnecessary signaling away without impacting the subscriber experience.
This solution can reduce the amount of unnecessary RRC State Changes,
Paging, and Concurrent Users in Connect state while improving spectral
efficiency on radio resources.
Operators can reduce congestion and free up crucial radio resources to
service more customers and devices, generating more revenue for existing
infrastructure. The solution additionally reduces battery drain on mobile and
IoT devices by reducing unrequired signaling. This patent pending technology
is transparent to any application, device, IoT, or radio technology.
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KEY BENEFITS
• Transform market position and
gain new subscribers with the
market’s fastest mobile network
• Keep subscribers happy and
lower churn rates
• TCP, Web, and Video
Optimization can increase
subscriber throughput by
10-40%
• Defer infrastructure expansion
costs
SOLUTION #2
QUALITY OF EXPERIENCE BOOSTER
Create the ultimate mobile data experience for each subscriber by accelerating content delivery,
accelerating streaming video, and reducing packet loss and latency. Also obtain faster downloads,
videos, and page load times.
The Quality Booster Story
Today’s connected consumers want on the move, anywhere access to advanced applications and rich video content, without delay or
buffering. Subscriber Experience is the only KPI that truly matters for today’s mobile users. Delivering the ultimate mobile data
experience will go a long way to differentiate your network, lowering churn and attracting new subscribers.
As lock-in mobile contracts and other switching barriers fall, churning away becomes much easier and more common and any
frustration with the quality of mobile network could see a subscriber move. In addition, savvy subscribers will regularly test the speed
of their network to find out if they are getting value for money.
There are many network factors that affect the experience of end-users. To provide an unparcelled mobile experience, operator must
address every dimension. Much of the Internet’s data payload is carried over a non-efficient transport layer that struggles to utilize the
maximum available bandwidth at any given time. Even minor packet loss or latency may impact the transport layer performance, which,
in turn, causes a noticeable degradation for subscribers who expect to get the best possible experience.
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 SOLUTION #2
QUALITY OF EXPERIENCE BOOSTER

KEY BENEFITS
• Transform market position and
gain new subscribers with the
market’s fastest mobile network
QoE Booster optimizes every aspect of data delivery to guarantee an enhanced subscriber experience. Optimization technique includes:
• Slow start boost
• Packet loss mitigation
• Buffer bloat protection
Operators can exceed existing customers’ expectations and attract new subscribers by offering the Ultimate Mobile Experience.
Enhanced data delivery and mobile/IoT device battery life will ensure your network scores top marks and provides unbeatable speed,
consistency, and experience.

• Keep subscribers happy and

lower churn rates

• TCP, Web, and Video

Optimization can increase
subscriber throughput by
10-40%

• Defer infrastructure expansion

costs

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 SOLUTION #3
DATA EXPLOSION MANAGEMENT AND CONGESTION
PREVENTION
Control the data explosion and take back control on your network quality. Data and devices are
growing; ARPU is not! Networks cannot be built out fast enough. Enable Content and Video Traffic
Optimization based on congestion detection, monitor and control.
KEY BENEFITS
• Effectively reduces data usage
by - 20-30% without impacting
the QoE
• Reduce PRB Utilization by
20-30%
• Solution predicts and
proactively protects subscriber
experience as congestion occurs
• Defers infrastructure investment
by squeezing more traffic out of
the existing network
• Autonomous just-in-time The Data Explosion Control Story
congestion detection and
alleviation Subscribers’ insatiable demand for content translates into an exponential increase in mobile data traffic. Mobile networks often become
congested at busy times of the day or some cells may become congested due to a lack of radio resources or network capacity. This causes
random and unpredictable outages to applications, without consideration for the sensitivity of the application to interruptions. While
data growth is now an accepted truth, congestion can be alleviated before it negatively affects subscriber experience.
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KEY BENEFITS
• Effectively reduces data usage
by - 20-30% without impacting
the QoE
• Reduce PRB Utilization by
20-30%
• Solution predicts and
proactively protects subscriber
experience as congestion occurs
• Defers infrastructure investment
by squeezing more traffic out of
the existing network
• Autonomous just-in-time
congestion detection and
alleviation
SOLUTION #3
DATA EXPLOSION MANAGEMENT AND CONGESTION
PREVENTION
Data Explosion Control gives operators an unparalleled view
into the network and user experience, helping to pinpoint
trouble before it impacts subscribers. The solution predicts
congestion and automatically actives the control mechanism to
effectively protect subscribers’ experience as congestion
occurs. Once the congestion has ended the optimization is
automatically deactivated until required again. Optimization
techniques and features include:
• Acceleration - HTTP, HTTPs and TCP
• ABM - HTTP, HTTPs, QUIC, Facebook, Streaming Bursts
Management
• Web Optimization - Compression, Caching, software
downloads
• Video Optimization - Progressive Video, Pacing,
Transcoding, Manifest Editing
The network and data are monitored in real-time, enabling
just-in-time optimization to proactively eliminate radio and
network overload. The solution enables operators to push
investment in additional infrastructure and PRBS and is fully
compliant with the principles a net neutrality.
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KEY BENEFITS
• Regain trust of subscribers by
solving real pain-point and
enabling them to enjoin all the
benefits of LTE networks
• Enable marketing of unlimited
data plans that won’t kill your
network and limit the HD
impact on your network during
peak periods
• Increases revenue for HD Video
• Promotes sale of Data Saver
plans for price-sensitive markets
SOLUTION #4
MONETIZE HD DATA WITH NEXTGEN DATA BUNDLES
AND BINGE ON PROGRAMS
Turn HD video into an opportunity by offering unlimited data, HD video binge and data savers plans,
enabling subscribers to choose their own experience.
The HD Data Monetization Story
Subscribers just love to binge watch HD video. HD data can put the network under significant pressure, particularly at peak times. This
often results in congestion, video buffering and unhappy customers. The fact is HD video and data can be viewed by the operator as an
opportunity. Savvy operators have already found effective ways on turning unlimited binge video into a real advantage without breaking
their networks. T-Mobile USA, the “Uncarrier” shook the foundations of the industry when they launched their now infamous “Binge
On” all-you-can-eat video service. It was immensely successful since it solved a huge customer pain-point with a simple, well targeted
proposition, one customers happen to love. The video plan enabled the operator to grow their subscriber base and reduce the amount
of video on their network – in short brilliant! Following the launch of Binge On, operators in the US and around the world followed suit,
implementing their own version of the much loved all-you-can-eat video plans. Many operators are also generating bonus revenue by
charging additional upgrade fee to HD video
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KEY BENEFITS
• Regain trust of subscribers by
solving real pain-point and
enabling them to enjoin all the
benefits of LTE networks
• Enable marketing of unlimited
data plans that won’t kill your
network and limit the HD
impact on your network during
peak periods
• Increases revenue for HD Video
• Promotes sale of Data Saver
plans for price-sensitive markets
SOLUTION #4
MONETIZE HD DATA WITH NEXTGEN DATA BUNDLES
AND BINGE ON PROGRAMS
In emerging markets, HD video has also been a significant cause of friction between operators and
subscribers. Subscribers that upgrade from 3G to faster 4G networks, take the opportunity to
indulge in HD video and as a result, many are experiencing early data-bundle exhaustion. The
subscriber feels shortchanged – they were encouraged by the operator to upgraded to a faster
network, and now they are being asked to pay more for the same experience they just left behind.
As a counter measure many subscribers try to manually avoid HD content or worst they configure
their mobile to stick to 3G network which causes additional investment in 3G legacy and slows
down migration to LTE.
To alleviate the obvious frustration and regain subscribers’ trust,
operators in emerging markets are implementing optimized “data-saver”
bundles to help stretch the customers’ data cap for the whole month.
This results in subscribers enjoying the benefits of LTE, while not being
overwhelmed by early data-bundle exhaustion. Many operators generate
additional revenue by offering a premium upgrade to consume HD video.
HD Data Monetization allows operators to limit the impact of HD traffic on their network resources by:
• Reducing all video traffic to SD video, which enables subscribers to binge on their favorite video content without draining their data plan
or device battery.
• Offering HD video as an upsell promotion to those subscribers that want it.
• Selling “data sever” bundles in emerging markets, which assists subscribers to ensure that their “data budget” lasts the entire month.
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KEY BENEFITS
• Generates revenue by offering
security services such as
parental control and clean pipe
• Differentiates your network and
value proposition through
“Most secure network” claim
• Creates a secure network to
support the Internet of Things
(IoT)
• Reduces significant marketing
and support costs related to
device-based security
SOLUTION #5
xtraArmor CLEAN PIPE CYBER SECURITY AND
PARENTAL CONTROL SERVICES
Protect subscribers, devices, and IoT and increase ARPU by offering network-based security services.
The Cyber Security Services Story
The security threat to mobile smartphones, tablets and IoT
devices is rising ominously. The popularity of mobile devices and
the relatively lax security have made them attractive targets for
malicious actors. A single click that takes an unsuspecting
mobile user to a fake website can quickly lead to identity theft
or other attacks. More than 10% of users are exposed to
phishing attempts. The mobile Internet is a particularly
dangerous place. Mobile is a prime target for malware, phishing
and identity theft and no one is better positioned to protect
subscribers and devices than the operator themselves.
Operators have long targeted security services as a growth
opportunity, the approach of partnering with device-based
security solutions has not been a remarkable success. Simply
rebranding and marketing security apps has inherent frictions.
Operators must invest considerable effort in marketing the app,
convincing subscribers to download, activate and then pay a
monthly fee for the app.
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KEY BENEFITS
• Generates revenue by offering
security services such as
parental control and clean pipe
• Differentiates your network and
value proposition through
“Most secure network” claim
• Creates a secure network to
support the Internet of Things
(IoT)
• Reduces significant marketing
and support costs related to
device-based security
SOLUTION #5
xtraArmor CLEAN PIPE CYBER SECURITY AND
PARENTAL CONTROL SERVICES
To create a viable and profitable parental control and security services, operators need a clientless, network based solution can be
augmented with a client client-installed app for offline and WiFi protection.
Operators can generate additional revenue and offer subscribers piece of mind by offering subscribers security as a service. Possibly
more important, operators can put “Security” front and center in their marketing, addressing a significant concern for both mobile
subscribers and IoT device owners
Clean-Pipe Security Service enables network-based alerting, blocking, and control of mobile Internet data. Through deep inspection of
network traffic, xtraArmor provides subscribers and IoT devices with the strongest possible protection against threats such as viruses,
malware, spyware, and phishing before the traffic is delivered.
13

KEY BENEFITS
• Ensure safe Internet experience
for children and youth on their
personal mobile devices
• Generate additional revenue
through parental self-care portal
• Protect against web-based
malware attacks (Phishing,
Adware, Spyware)
• Empower parents to supervise
web browsing and other online
activities
SOLUTION #6
PARENTAL CONTROL
Protecting subscribers and their families from unwanted and harmful content
The Parental Control Story
Mobile devices such as smartphones and tablets bring an amazing
online world to our fingertips. For children and young adults this
can be a world of wonder. Unfortunately, it can also exposure
them to risks, which can be a significant source of worry for
parents. Mobile devices expose kids to dangers, such as
disturbing, even harmful material that they can easily stumble
upon while online.
There is also the issue of managing “screen time.” No parent
wants their kids spending all their free time sitting in front of a
screen.
Mobile operators are in the best position to protect the younger
subscribers from these dangers by offering parental control
solution as a service to their customers. Mobile operators can
support parental choice in providing mobile connectivity to
children and young adults, giving the parent full control over how
and when the services will be available. In addition, operators can
generate additional revenue by offering piece of mind,
personalized to each family member.
14

KEY BENEFITS
• Ensure safe Internet experience
for children and youth on their
personal mobile devices
• Generate additional revenue
through parental self-care portal
• Protect against web-based
malware attacks (Phishing,
Adware, Spyware)
• Empower parents to supervise
web browsing and other online
activities
SOLUTION #6
PARENTAL CONTROL
Flash Networks Parental Control solution gives concerned parents complete control. Parents are able to control the amount of time their
kids spend on things like social media and messaging applications, enabling parents to create personalized policies that block or allow
access to specific categories of content and applications in real-time. Parents can even cut off internet access completely, as they wish.
The network-based solution can be augmented with a client client-installed app for offline and WiFi protection. Powered by Symantec’s
RuleSpace engine, the solution incorporates proven and globally respected URL Web categorization databases with real-time analysis to
multiple markets. It offers a unique combination of database lookups and real-time analysis for accurate categorization of unknown or
dynamic web sites, especially useful in dealing with sites containing user-generated content.
Flash Networks Parental Control solution allows mobile operators to:
• Achieve compliance to regulations - blacklist Child Abuse Images and Content (CAIC) - sites hosting illegal child abuse images and
content anywhere in the world.
• Give back parental control over technology use, with a self-care portal with visibility into their kids’ surfing habits and browser history
• Comply with new GDPR parental consent regulations, especially with children younger than 13
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KEY BENEFITS
• Regain trust of subscribers by
solving real pain-point and
enabling them to enjoin all the
benefits of LTE networks
• Enable marketing of unlimited
data plans that won’t kill your
network and limit the HD
impact on your network during
peak periods
• Increases revenue for HD Video
• Promotes sale of Data Saver
plans for price-sensitive markets
SOLUTION #6
MONETIZE HD DATA WITH NEXTGEN DATA BUNDLES
AND BINGE ON PROGRAMS
In emerging markets, HD video has also been a significant cause of friction between operators and
subscribers. Subscribers that upgrade from 3G to faster 4G networks, take the opportunity to
indulge in HD video and as a result, many are experiencing early data-bundle exhaustion. The
subscriber feels shortchanged – they were encouraged by the operator to upgraded to a faster
network, and now they are being asked to pay more for the same experience they just left behind.
As a counter measure many subscribers try to manually avoid HD content or worst they configure
their mobile to stick to 3G network which causes additional investment in 3G legacy and slows
down migration to LTE.
To alleviate the obvious frustration and regain subscribers’ trust,
operators in emerging markets are implementing optimized “data-saver”
bundles to help stretch the customers’ data cap for the whole month.
This results in subscribers enjoying the benefits of LTE, while not being
overwhelmed by early data-bundle exhaustion. Many operators generate
additional revenue by offering a premium upgrade to consume HD video.
HD Data Monetization allows operators to limit the impact of HD traffic on their network resources by:
• Reducing all video traffic to SD video, which enables subscribers to binge on their favorite video content without draining their data plan
or device battery.
• Offering HD video as an upsell promotion to those subscribers that want it.
• Selling “data sever” bundles in emerging markets, which assists subscribers to ensure that their “data budget” lasts the entire month.
16

KEY BENEFITS
• Reduce roaming data volume
by up to 20% resulting in
significant cost savings
• Protects subscribers from
excessive data rates and bill-
shock
• Creates the opportunity to
upsell enhanced roaming
services (e.g. video/audio
streaming)
SOLUTION #7
LOCAL, INTERNATIONAL AND MVNO ROAMING TRAFFIC
VOLUME CONTROL
Manage cost by optimizing, controlling, or blocking roaming and virtual traffic volume.
The Roaming Data Control Story
Roaming overseas or even within a country can be an expensive proposition. While national roaming enables smaller operators to
piggyback their subscribers onto an incumbent’s network, it can be costly for new entrants. National roaming is typically authorized to
enable a smaller operator or an MVNO to expand their reach and compete with their established counterparts.
However, roaming traffic can be very expensive, both to the initiating operators and their subscribers. Incumbents charge MVNOs and
smaller MNOs by Gigabyte od data used, which means the more roaming data used, the higher the costs. This business model puts new
entrant into a precarious predicament; do they pass all the roaming costs on to the subscribers they are trying to attract thereby offering
an expensive alternative or do they absorb to costs in the hope of quickly building their subscriber base. Neither of the alternatives are
optimal for new entrants. Fortunately, another alternative is now available.
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 SOLUTION #7
LOCAL, INTERNATIONAL AND MVNO ROAMING TRAFFIC
VOLUME CONTROL

MVNOs and smaller entrants can reduce the amount of data, by up to 20% or more and increase their subscriber’s experience by
optimizing the roaming data. This approach is a win/win for both subscribers and operators and can open further opportunities for new
services. For example, T-Mobile USA has long offered unlimited global roaming with speed throttling as part of their Simple Choice
KEY BENEFITS postpaid plans, Three UK recently expanded their free roaming Feel at Home service to cover over 70 destinations and include their Go
Binge zero rating service for travelers.

• Reduce roaming data volume

by up to 20% resulting in
significant cost savings

• Protects subscribers from

excessive data rates and bill-
shock

• Creates the opportunity to

upsell enhanced roaming
services (e.g. video/audio
streaming)

Roaming traffic can be optimized, filtered, or simply blocked by employing a combination of concurrent optimization technique. The level
of roaming traffic optimization can be adjusted to a specific point to relieve the associated impact and costs.

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KEY BENEFITS
• Stay ahead of subscriber
expectation by proactively
motoring their real-time
experience
• Detect and proactively engage
subscribers that are
experiencing a degradation in
applications performance such
as video streaming and
browsing
• Learn about subscriber trends
such as usage patterns
SOLUTION #8
xtraAware CUSTOMER XP REPORT CARD FOR
IMMERSIVE MULTI-LAYER ACTIONABLE INTELLIGENCE
FOR TRUE SUBSCRIBER EXPERIENCE
Comprehensive actionable intelligence to proactively solve network and application issues, enhance
QoE, and exceed customer expectations.
The Immersive Customer Experience Insight
Quality of Experience has become a standard measure by which subscribers select their operator of choice. Operators use network
intelligence as the key method for measuring and enhancing their customers’ experience. To be successful, operators need to immerse
themselves in their customers’ experience. Operators must identify network trouble spots, and detect and solves issue before they impact
the subscriber. Traditionally, operators have relied on legacy equipment such as probes and DPI appliances, however they have been
severely “blinded” by the onset on encryption.
The RAN and mobile packet core is made up of numerous connected elements, each produces significant and metrics. Correlating this data
into a comprehensive view of the network, devices, applications with subscriber experience would be a tedious and expensive undertaking.
A solution designed to optimize each user flow is the ideal platform for aggregating this data and measuring true subscriber experience.
Operators can realize improvements and pinpoint service degradation in a specific location, for specific user segments and at specific times
of day.
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 SOLUTION #8
xtraAware CUSTOMER XP REPORT CARD FOR
IMMERSIVE MULTI-LAYER ACTIONABLE INTELLIGENCE
FOR TRUE SUBSCRIBER EXPERIENCE
Immersive Customer XP insight provides operators with a comprehensive and expansive
KEY BENEFITS dashboard that offers extensive report cards for examining every aspect of the network,
applications and customer experience. Granular report card delves into the performance
of specific KPIs for each layer. For example, video report card includes measurements on
• Stay ahead of subscriber time of day, number of clips per hour, and duration.
expectation by proactively The Customer XP Report Card combines detailed performance scores from the
motoring their real-time underlying transport layer and both the browsing and video experience.
experience xtraAware baselines the network and user experience and then utilizes machine learning
algorithms to look for anomalies in performance. The operator receives a comprehensive
• Detect and proactively engage view into the experience from the customers’ standpoint. Operators utilize this insight to
subscribers that are predict and resolve issues before they impact subscriber and to plan and build a better
experiencing a degradation in service for all. xtraAware utilizes to mention that page load time reporting which is a
applications performance such clientless technology that receives data directly from the browser as experienced by the
user, this method is both extremely accurate compared to solutions.
as video streaming and
browsing

• Learn about subscriber trends

such as usage patterns

20

KEY BENEFITS
• Re-enables popular use cases
that became unviable due to
the onset of encryption
• Enable indirect authentication
of subscribers, cookie-less user
tracking and 3rd party data
monetization
• Monetizes mobile micro
payments and portal services
• Personalize advertising and
mitigate advertising fraud
• Ad reporting, modeling and
attribution
SOLUTION #9
MONETIZE USER DATA WITH ENCRYPTED OTT PLAYERS
AND ANONYMOUS CUSTOMER REFERENCES FOR
ENCRYPTED TRAFFIC
Identify encrypted traffic users and re-enable monetization using content based anonymous Customer
References.
The Encrypted OTT Monetization Story
Header information enables websites to identify things such as device type,
preferred language, and content support so that the site recognizes how to
best display the content on the requesting devices. Mobile operators were
long able to utilize the header information by inserting an anonymous
unique identifier into the header to better tailor their services for their
customers.
With the encroachment of encryption, header visibility traffic has
substantially reduced the operators’ ability to personalize and monetize the
mobile experience via anonymous customer references. As encryption has
become dominate, these use cases have fallen apart. This solution enables
operators to reintroduce these very attractive and popular use cases and
partner with advertising companies to create highly targeted remarketing
camapaigns. Three primary use cases have been put in jeopardy by
encryption:
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 SOLUTION #9
MONETIZE USER DATA WITH ENCRYPTED OTT PLAYERS
AND ANONYMOUS CUSTOMER REFERENCES FOR
ENCRYPTED TRAFFIC

KEY BENEFITS 1. Authentication

• Re-enables popular use cases
that became unviable due to
the onset of encryption
Operators require an indirect method to authenticate users when there is no direct method available
(such as phone no, or MSISDN). For example, if a subscriber attempts to access an operator portal over
WiFi, there is no direct way to authenticate the subscriber and header enrichment fills this gap. Header
enrichment can enable portal access, micropayments and single sing on where a direct authentication is
not available.

• Enable indirect authentication

of subscribers, cookie-less user
tracking and 3rd party data
monetization
• Monetizes mobile micro
payments and portal services
• Personalize advertising and
mitigate advertising fraud
• Ad reporting, modeling and
attribution
2. User tracking
Digital providers and operators have long gathered information on customer needs, wants and likes, to
improve their offering, particularly through the use cookies. Privacy regulations in some markets have
made this approach obsolete. Operators in these markets employ header enrichment to facilitate user
tracking.
3. Third-party Monetization
Operators have been able to monetize their subscriber base by anonymously profiling and segmentation
according to their online behavior. Operator have built new revenue streaming by selling this anonymous
data to assist third parties in improving their service offerings.

22
 SOLUTION #10
IN-BROWSER CONTEXTUAL SUBSCRIBER
ENGAGEMENT
Drive clientless cost-effective, relevant, contextual, and personal engagement with every subscriber –
without leaving the browser.

KEY BENEFITS
The L8 Subscriber Engagement Story
• Improves customer experience, The digital experience has forever changes the expectations of subscriber and operators are rapidly scrambling to reengage their
drive lifetime value and reduces subscribers. Mobile operators appreciate the need to open a two-way conversation with their customers, one that is personal, relevant
churn by directly engaging with and contextual. Operators have become aware that subscriber engagement is a key success factor for many a successful digital business,
one they urgently need to emulate. Communicating the proper message to each customer at the right time, drives loyalty and keeps them
every subscriber without the aware of the latest options and developments.
need for a dedicated app
• Promotes services, products,
and data plans through a direct,
personalized channel
• Drives QoE and network
improvement through direct
interaction with subscribers
• Build trust with real-time alerts
and notifications on service and
experience issues

23

KEY BENEFITS
• Improves customer experience,
drive lifetime value and reduces
churn by directly engaging with
every subscriber without the
need for a dedicated app
• Promotes services, products,
and data plans through a direct,
personalized channel
• Drives QoE and network
improvement through direct
interaction with subscribers
• Build trust with real-time alerts
and notifications on service and
experience issues
SOLUTION #10
IN-BROWSER CONTEXTUAL SUBSCRIBER
ENGAGEMENT
Operators have long known that the best way to drive down churn and
increase customer lifetime services is to sell subscribers more services. Many
mobile providers have developed their own apps for engagement,
communication and upsell, however they have not been very successful in
driving engagement due to multiple friction points. Operators either need to
preinstall apps on the devices or invest significant resources to convince to
customers to download and then use the app.
In-browser engagement bypasses these issue by engaging with customers in
context, without the need for a dedicated app to do so. In today’s digital
mobile world, operators need a cost-effective engagement channel, within
their promotion budgets, that will enable them to reach their market with
relevant and personalized messages that will drive new revenues.
L8 Subscriber Engagement supports operators to interact with their subscriber
by delivering messages within the browser, therefore helping them stay in
context.
In-browser engagement can be used for service updates, product upsell or
cross-sell, or to provide insights regarding network usage and security.
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CHANGING THE GAME
Thank you!

Visit our website: www.flashnetworks.com