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Preparation is the most important part of a good presentation.
The delivery, which includes body language, eye contact, voice control,
strongly depends on a good preparation.
MESSAGE STRUCTURE STORIES
Ask yourself: !
What is the one thing that the audience HAS to remember
when they leave the room?
Think of reminding them at the end: “If you have one thing to remember from this
presentation…”

MESSAGE STRUCTURE STORIES

MESSAGE

MESSAGE

The message is like a “Fil Rouge”,

the whole backbone of your presentation.
If you can’t sum up your whole presentation in one sentence,
you won’t make it interesting in an hour.
MESSAGE

Bullshit Bingo
Avoid using buzzwords. Networking Strategy Integration Best Practice
They’re good for reports, not to talk to
human beings and provoke engagement.
Institutional Additional
Pro- active Bench-mark
Development Value

Holistic
Gender Value Effectiveness Sustainable
Approach

Assess Monitor Added Value Tailor made

Knowledge Sense of
Win Win Plan of Action
Base ownership

It is essential to take a bit of distance with the technicalities and details of your presentation and simplify it.
Not only for the audience- but first of all, for you. This will force you to ultimately ask yourself why you want to
talk about this, and why should anyone care.
MESSAGE

Translation
JARGON NORMAL WORLD

Provisions regulating
the carriage of goods

Within the framework/ field/ area

Primarily due to the fact

MESSAGE

Translation
JARGON NORMAL WORLD

Provisions regulating
Laws on transport
the carriage of goods

Within the framework/ field/ area

Primarily due to the fact

MESSAGE

Translation
JARGON NORMAL WORLD

Provisions regulating
Laws on transport
the carriage of goods

Within the framework/ field/ area In

Primarily due to the fact

MESSAGE

Translation
JARGON NORMAL WORLD

Provisions regulating
Laws on transport
the carriage of goods

Within the framework/ field/ area In

Primarily due to the fact Because

MESSAGE

Translation
JARGON NORMAL WORLD

Provisions regulating
Laws on transport
the carriage of goods

Within the framework/ field/ area In

Primarily due to the fact Because

Active labour market policies Job creation measures

MESSAGE STRUCTURE STORIES
STRUCTURE

Which award winning book!

was written by Elizabeth Gilbert?

Harder, Faster, Stronger

!
Eat, Pray, Love!
!
The Three Little Pigs
!
The Good, The Bad And The Ugly
!
The Three Musketeers
STRUCTURE

RULE OF 3

The rule of 3 is one of the most essential in communication. It is used in oral, written and visual
communication.
Having a 3 parts structure (with either 2 or 3 subparts each) provides a good balance and makes
the message easier to remember.
STRUCTURE

BEFORE/ AFTER

You can couple it with the Before/ After structure.

Always a good way to show the benefits a project brought/ could bring
 Example: !
STRUCTURE

Combining Rule of 3 & Before/ After

Introduction
1) Political
- Before
- After

2) Social
- Before
- After

3) Budgetary
- Before
- After

Conclusion
STRUCTURE

Introduction 20%

Body 70%

Time management in a presentation is

closely linked to structure. 

The standard time balance for a well
balanced presentation is 20% of your
time in the introduction, 70% in the body
of three equally balanced parts and
10% on the conclusion. This is of
course flexible.
Introduction and conclusion are the Conclusion 10%
most important part of the presentation.
STRUCTURE

Introduction

A good trick to show coherence and make the audience

remember your message clearly:
CLOSE THE CIRCLE. Whatever you started with in the intro (cf
ice breakers), get back to it in the conclusion

Conclusion
STRUCTURE

Introduction Have a dynamic intro. Hook them right from

the beginning and everything becomes
easier.
Have an ice breaker- A Yes/ No question, an
anecdote, a quote…
About the ice breaker: Then only briefly introduce yourself, and
announce your outline.

1
The whole message has to fit in your

Ice Breaker
ice breaker, whatever it is. The rest
of the presentation is merely the
development and illustration of this
message.

2 Self Introduction

Outline 3
STRUCTURE

TELL THEM
Constantly remind them of where you are in the presentation, and where you are going. This can
bring you back people who were not paying attention anymore.
Tell them what you’re about to tell them.

Tell them.

Tell them what you told them.
STRUCTURE

TELL THEM
again.
STRUCTURE

TELL THEM
again.
and again.
STRUCTURE

TELL THEM
again.
and again.
and again.
 MESSAGE STRUCTURE STORIES

Storytelling sells. It adds concreteness to your topic and make it easier to remember.
Giving concrete examples, with names, places, details, will go beyond facts and figures and touch the audience
emotionally- even on technical points.
Dopamine= Reward Anticipation
Oxytocin= Empathy

For more information on the science of Storytelling, click here

JP Phillips TED Talk on Storytelling!
(click here to access video)
The delivery is what people see. Body language, eye contact, voice tone and overall
confidence are essential… and depend almost entirely on your preparation.
No secret here: practice over and over again, preferably in front of a camera.
Work on your pauses especially, and auto correct your remaining mistakes.
STRUCTURE

PEOPLE START
LISTENING…
STRUCTURE

PEOPLE START
LISTENING…

… WHEN YOU STOP

Remember to pause. When you do, you:
TALKING.
- Give people time to “digest” what you say: let the message sink in.
- Give you time to breathe and look at them
- Increase the impact of your message
- Breaks the rhythm of your speech and avoid monotony
STRUCTURE

POWER OF RITUALS

From top Hollywood stars to world class athletes, everyone needs to focus.
Get in your bubble.
Whatever your ritual is, have one. It can be physical ones…
… or tongue twisters
To watch the full version, click on the picture
 Interested in mastering speech analysis?!
(click on picture to access link)
!

Tom Cruise’s 2002 Oscar speech:!

Louis CK’s “Of Course but maybe”:!
Every single rule in 3 minutes
Use the world's best Comedian
techniques in your next presentation.
You won't be funny but it'll still work.