INSIGHTS &

ANALYTICS
HOW NUMBERS CAN BOOST
YOUR ONLINE SALES
Introduction
When we talk about insights and analysis
of a consumer for online sales, the !rst
thing you need is to decipher the
purchase journey of a customer. Also, all
other aspects that could in"uence his
purchase decisions, when he cannot
practically hold, try or feel the product.
A buyer does not look for the product
itself, but also the bene!ts it brings.
Therefore, while preparing the insights
and analytics about online business
development, the company has to take
into account the psychological and social
aspects that a#ect consumer behaviour.
However, the problem arises when we
realize that the behavior in the same
stimulus is di#erent for each person.
Sometimes the results are even di#erent
when you repeat it several times for the
same person, giving us an understanding
that as much as insights and analytics are
essential for growing your business
online, it is a very complex !eld, that
demands great delicacy and dedication.
Once you get hold of such insights, you
can easily push for more sales on all the
sales channel you sell on. Such insights
could include number of products being
sold per marketplace, popular products
on di#erent marketplaces, time when
products are being sold on individual
channels amongst others.
Understanding
Data & Insights
The online market is very complex to analyze, as you
are not in a face-to-face conversation with the
customer and the satisfaction of the needs of the
clients should still be the primary objective of all the
marketing strategy of the organization. For this you
have to carry out two important tasks:

Systematic and permanent analysis of

1 market needs.

Organization of sales and communication

2 strategies.
However, how do you channelize them?

It is necessary to establish a clear marketing

strategy so that companies know what their
customers need, what they are looking for and,
above all, what will be done for marketing, so
that visits the web increase. All this will have a
cost, but the bene!t will be greater if we look at
the results through the web analytical tools.

Through these analytical tools, we can check if

the techniques we are implementing have
taken e"ect if there are things that should be
changed on the web if we need to apply new
technologies, how we should better manage
campaigns to have a higher Roland what is it
what our customers want.

From the results, the company must draw its

conclusions and make the necessary changes in
strategy so that it adapts more and more to the
real needs of the company and its customers.

The first thing that you need is to

decipher the purchase journey of
your customer.
Data Analytics &
Insights
Another fact that re!ects the importance of
digital analytics is that more than 70% of
companies say they have made decisions
based on the data extracted from their web
analytics tools and have obtained
improvements in their results.
Web analytics helps to understand what
users do within a web page: how they
interact, what interests them most, why they
stay or leave, whether or not they spend
money and in what, and more.
In short, the analysis of the data extracted
from the analytical tools give the keys to
know what must be done to improve the
pro"tability of a business and increase
pro"ts. Thus, web analytics is a
fundamental part of online marketing.
Once you get the right insights, draw
conclusions and make the necessary
changes in strategy.
Correlation Between
Data analytics & multi-channel selling?
Today, both SMEs and enterprise businesses
need a 360-degree view of their customers.
This view is can be obtained by combining
both inbound & outbound data - including
individual behavior parameters and
purchasing history, this information will allow
the company to identify opportunities and
boost the motivation of the sales of its
products or services.
It allows companies to distinguish
between an identi!ed visitor and an
anonymous visitor. This !rst di"erentiation
is of great importance when de!ning
inbound marketing strategies. Companies
can collect data and classify the visitor
according to their interests and purchase
intention. Therefore, brands can react by
sending a promotion or displaying
personalized messages on its website
focused on online interaction by visitors
with the brand.
With the help of an Online Marketplace
Aggregation Application, companies can
receive customer purchase behavior data
history at one place. The data is
centralized and readily evaluable so that
that company employees can use them
simply and e"ectively in outbound
marketing campaigns.
Data Analytics is the key to know
what must be done to improve the
profitability of business and
increase profits.
 Driving Pro!t
From Data

1 Understand What is Consumer Behaviour?

Consumer behavior is a process that includes di!erent

activities, but in general, we can reduce them to three:

Pre-purchase Purchase

Purchase
Post-purchase

To move from inactivity to purchasing activity, there

must be some motivation, that is why we say that it is a

motivated behavior. Also, it puts into operation the

psychological system of the individual who performs

the action.

2 Know Your Business Goals

According to a recent study by Bitkom Research, Employees use Data

Analytics
already 62 percent of companies with 500 to 2,000

employees use data analytics. Thus, even big brands

need a strategy on how to use the data e"ciently to 62%

gain competitive advantages. Each strategy requires Companies

expert knowledge and special technological solutions.

Hence, before you start collecting data, you should #rst

understand your business goals. Determine what

500 2,000
information you need to achieve these goals.
3 Data Collection And Evaluation

Be strategic if you want to be successful with

data analytics. Gather channel-wise and region

wise information of your overall sale. The more

versatile the data, the more you bene!t. Because

they o"er you insights into the preferences or

locations of your customers.

In the next step, focus on the right tool. A smart,

analytical tool can work as a specialist who guides

you through the data jungle and helps you to

de!ne goals, to determine the right course of

action and to exchange views. For this, you need

a data analyst with an understanding of your

business processes.

Moreover, make sure you select the ideal online

marketplace integration technology to collect

and evaluate data. After all, simple Excel

spreadsheets are nowhere near enough to

handle the data volumes.

4 Convert Insights Into Actions

The insights from the analytics can be used to

optimize the product and service portfolio further

and improve customer experience throughout the

customer journey. Leading to increased customer

satisfaction and customer loyalty in the long term.

It is essential to !nd out which product mix o"ers

the customer the greatest added value and

promises the highest return for the company.

Based on the new !ndings, appropriate marketing

and sales campaigns should be designed.

In terms of distribution e#ciency, a high level of

cross-selling (referred to in marketing as the cross

selling of complementary products or services) and

up-selling quota (o"ering higher-value products at

higher prices in the existing customer base) should

be aimed for.

A smart analytical tool can work as a

specialist and help you cut through the
data jungle, define goals, determine the
right course of action, and lead your
online business to profitability.
Conclusion
Today’s times are characterized by the
globalization of markets, digital
transformation, increasing competitive
pressure and customer satisfaction.
As a result, it is becoming increasingly
di!cult for companies to gain competitive
advantage and achieve stable and, above
all, pro"table customer loyalty to the
company.
Therefore, it is important to accompany
the customer in the use phase and to
retain it as long as possible to the
company. To do so, you need the right
amount of data analytics that reveals
deep insights into customer behavior and
needs as well as "channel performance"
with the goal of identifying additional
optimization potential.
 powered by

Powerful Saas platform for SMEs, Brands, Distributors,

Service Providers such as yourself to help you acquire
complete control over your end-to end eCommerce
operations across Southeast Asia. Manage multichannel
selling and eCommerce logistics operations across
regions, processes and teams on a single dashboard
and generate massive eCommerce revenue.
 Singapore Indonesia

business@anchanto.com business.id@anchanto.com

Call: +65 - 6914 9652 Call: +62 - 81988 8489

5 Temasek Boulevard, Suntec Tower Revenue Tower (26-120),Daerah Khusus,

5, #17-01 038985 Singapore Ibukota Jakarta, 12190 Indonesia

Malaysia Philippines

business.my@anchanto.com business.ph@anchanto.com

Sales: +60 - 16501 7626 Call: +63 - 2271 1376

Whatsap: +60 - 14664 7986 30F, RCBC Plaza, 6819 Ayala Ave, Makati

Level 18, Equatorial Plaza, Jalan Sultan Metro Manila Makati City 1200 Philippines

Ismail, Kuala Lumpur 50250 Malaysia

Australia Korea

business.au@anchanto.com selluseller_korea@anchanto.com

Call: +61 - 24211 0047 Call +82 - 70 - 4278 5321

Level 16/175 Pitt Street, Sydney NSW #402, 11, Teheran-ro 7-gil, Gangnam-gu
2000 Australia 06134 Seoul, Republic of Korea

www.anchanto.com | www.selluseller.com