Business Marketing Promotion

Summary

1. Marketing Promotion

● Marketing Mix, Electronic Media, Printing Media, Online Media ,Direct Marketing

2. Advertising

● Is a format of communication intended to persuade its viewers, readers or Listeners to take

some action.

3. Electronic Media

● Advertising TV, Major source for advertising is TV because most of the people watching the
TV, then in TV there are infomercial and commercials Commercial advertisement: 4 minutes
and less then 4 minutes. Infomercial: which has too much information. Radio: radio is also a
media which is most important for advertisement.

4. Printing

● Advertising Billboards Brouchers MagazineMobile Billboards News Paper.

5. Billboard Advertising

● Is the format of advertisement which is advertising through billboards, billboards are the
large or huge structure located in public places, which catch the eye of pedestrians,
motorists.

6. Mobile Billboards Advertising Mobile

● Billboards are those billboards are those billboards which are movable for this purpose the
organization select trucks which are used for carriage purpose or solely promotion.

7. In store Advertising

● Is that format of advertisement, where the advertisers advertise something inside the
retailer store it may consist of small screen, refrigerator, flyers, broachers or they are selling
or making separate shells for advertisements and identifications.

8. Celebrities Advertising

● In this format of advertisement the company use and focused on the power of celebrity or
popularity of celebrity to recognize their products or services from the competitors and
 when the celebrity is advertising a specific product, so we are saying that person is a brand
ambassador.

9. Online Advertisement

● Is a format of advertisement through which the advertisers or companies advertising their

products. Online media includes all social Medias like: Facebook, Skype, Websites, g+,
Twitter, YouTube and etc.

10. 2nd Part Sale promotion

● Is a short format of promotion where the companies are advertising and encouraging the
people to take decision to buy a product or services in specified time period. Sales
promotion: buy now or today, sales promoting occur in the moment of communication.
Advertising: anytime you can buy.

11. Different between sales promotion and advertisement

● The difference between sales promotion and advertisement is that advertisement just
motivate or persuading the people to buy a product while a sales promotion persuading
people to buy product now, so for this purpose companies are offering discount.

12. Public Relation

● Is that type of promotion in which the companies make relationship with its public and
maintain that relation ship

13. Stake Holder Customers Government Competitors Those people who can be affected by your
organization or who can affect your organization, those people or organization who are having links with
your organization it may include customer, government, competitors and society people.

14. Personal Selling

● The companies itself presenting the goods or services to potential customers, they are
explaining all the features and the benefits of that product and also sometime they are
giving demonstration through personal selling the companies are persuading or motivating
the people to buy a product the person who presenting goods to the buyers is known as
sales man. And the whole process as known as personal selling.

15. Direct Marketing

● In direct marketing the companies connecting and maintain. their relationship with the
targeted customers, there are channels of direct marketing.
16. Direct mail

● In this process the companies sending some cards or letters or direct mail to the postal
address of the targeted customers this is also ask known as Junk mail.

17 Tele Marketing

● The companies or organizations make contact to their customers and bringing innovation in
product and services so they are explaining all the features to the customers.

18. Email Marketing

● In email marketing companies designing specific marketing email which are having details
regarding the products or services. And some motivational massages and sending theses
emails to all contact. Nowadays these massages are going to spam and the internet service
provider is evaluating and filtering theses massages for the spamming.

19. Door to Door leaflet Marketing

● In this process the companies designing small pomp letters or letters or flyers and
distributing these in different areas normally this is done by the fast food restaurants or
universities