Marketing Project 3

PROMOTIN MIX
Name: Mohd. Adan Khan
Class: 12ᵗʰ B
Roll no.: 14633871
School: Bloom Public School
Academic Session: 2023-24
 Acknowledgemet
I expressed profound gratitude to my parents for their unwavering support, providing both
encouragement and belief in my academic pursuit. My sincere appreciation extends to my
dedicated teacher whose guidance and constructive feedback have been invaluable in shaping this
project. Thanks to my friends for their collaborative spirit and shared insights, enhancing the
overall quality of the endeavour. I am thankful for the individuals who generously shared their
expertise and the places visited that contributed to a broader perspective. This project stands as a
testament to the collective efforts and support from various quarters, creating a comprehensive
exploration of Promotion mix
Certificate:
 01
Inroduction to promotion
mix:
 The Promotion Mix is a blend of different
marketing tools used by businesses to achieve their
marketing objectives. In this presentation, we will
explore how various Indian companies utilize these
strategies to market their products and services.
 02
Importance of promotion
mix:
 The promotion mix is crucial for businesses
because it helps increase awareness about products
or services, encourages purchases,builds customer
relationships, and appreciate a brand from its
competitors.
 Increases brand awareness:
The promotion mix helps companies introduce their
brand and products the market making potential
customers aware of their offerings.
 Encourages purchases:
Buy highlighting the benefits and value of products
the promotion mix stimulates customer interest and
encourages purchase decisions.
 Builds customer relationship:
Through personalised promotions and direct
marketing companies can build and maintained
relationships with their customers fostering loyalty
 Differentiats the brand:
A well executed promotion mix can help a branch
stand out in a crowded marketplace by highlighting
what makes it unique and better than competitors
 03
Elements of promotion mix:
 Advertising is a paid form of non-
personal communication. It's how
companies use TV, radio, online
platforms, and print media to reach a
large audience. The goal is to inform,
persuade, and remind customers about
their products or services.
1. Sales Promotion:
Sales Promotion involves short-term
incentives offered to encourage buying a
product or service. Examples include
discounts, coupons, and buy-one-get-one-
free offers. These promotions aim to boost
sales temporarily.
2. Personal Selling:
Personal Selling is a face-to-face selling
technique. It involves a direct interaction
between a salesperson and a customer with
the aim to persuade the customer to make a
purchase. It's highly effective in complex
and high-value sales like real estate,
automobiles, and B2B services.
3. Public Relation:
Public Relations is about managing the
information between a company and the
public. It includes activities like press
releases, public events, and community
involvement programs. The goal is to create
a positive image and build a relationship with
the audience.
4. Direct Marketing:
Direct Marketing involves communicating
directly with targeted consumers through
mediums like email, SMS, postal mail, and
social media. The objective is to offer
information, promote sales, and measure
response without the need for intermediaries.
 5. Advertising:
Advertising is a cornerstone of the promotion
mix income taxing paid messages across
various media to influence consumer
behaviour it's end at a large audience through
TV, radio, online platforms, billboards, and
print media, offering controlled and
consistent messages.
6. Word-of-mouth:
Word of mouth is a powerful organic method
of promotion involving customers sharing
their experience is with a brand of product
and like traditional advertising it's based on
personal recommendations making it high
heels just worthy and influential amoung
customers.
 04
Indian Firms and
Promotion Mix Strategies:
Indian firms use diverse Promotion Mix
strategies to connect with their
customers. Let's look at how five
prominent companies implement these
strategies.
 1. Tata Motors:
Tata Motors focuses on advertising and
public relations to enhance its brand image. It
uses TV commercials and social media
campaigns to reach a wide audience and
participates in auto expos to build strong
public relations.
 2. Reliance Jio:
Reliance Jio employs direct marketing and
sales promotions to attract subscribers.
Offering free data plans initially was a
massive sales promotion strategy that
brought in millions of users.
 3. Patanjali:
Patanjali uses advertising and personal
selling, emphasizing the natural and health
benefits of its products. Its advertisements
are often seen on TV and in newspapers, and
it has a vast network of stores for personal
selling.
 4. Flipkart:
Flipkart utilizes sales promotions heavily,
especially during its 'Big Billion Days' sale,
alongside direct marketing through emails
and app notifications to drive sales and retain
customers.
 5. Zomato:
.Zomato leverages advertising, particularly
on social media platforms, and sales
promotions offering discounts and deals to
attract customers to its food delivery
platform
 Comparisions:
While Tata Motors and Patanjali focus on
brand image and health benefits,
respectively, through advertising,
companies like Reliance Jio, Flipkart,
and Zomato use direct marketing and
sales promotions to directly influence
purchase decisions.
 Conclusion:
The Promotion Mix is a powerful set of
tools that, when used effectively, can
significantly impact a company's
success. Indian firms utilize a mix of
these strategies tailored to their specific
goals, demonstrating the versatility and
importance of a well-planned Promotion
Mix.
Bibliography: