What is marketing

Marketing is a action or business of promoting and selling products or services .Marketing is the
study and management of exchange relationships. It is the business process of identifying,
anticipating and satisfying customers' needs and wants.
How to do market our business
There are different ways of the marketing
Advertise our business on social media
Social media marketing for a bakery is an great way to generate brand awareness and online
reputation. As a bakery, it is essential to be available on all major social media channels that
empowers you to share images that are the heart and soul of your bakery .Start with social
networking. Facebook, Twitter, Instagram, and Snapchat are all free. Create short ads, with your
business name, products, and services, to promote and awareness.

Offer product on discount & free sample

Use experiential marketing techniques to increase bakery customers and sales. ... You can
host a weekly promotion that allows customers to buy one baked good and get one free,
or you could offer a percentage off on certain days.
As we know if we want to offer the discount on our product then our sale will be automatically
increase without any hesitation. Also we should be offer the product with free sample. For
example mostly we look in different shop which is written like this words Buy one get one free.
 Marketing at different site
 A web presence will give your bakery business great online visibility, which in turn will enable
customers to find you easily. Your new website is an effective marketing tool and will help
generate awareness, exposure and extend your bakery brand.
A well designed and optimize website will help people searching for bakery product easily.
They will Seek out web sites that offer free trials or free services to help you get started.
Eventually, our need a web site with our own domain name. However, our can get started by

using use free sites

.
Profile your target market
Trying to promote your product or service to everyone can be costly and ineffective. Grouping or
segmenting your potential customers based on certain characteristics will help to focus your
marketing efforts.
Generally segmentation is based on factors such as:
geography – location
demographics – age, gender, education level, income, occupation
behavior - loyalty, attitude, readiness to buy, usage rates
lifestyle – social class, personality, personal values.
Identify your unique selling proposition (USP)
A USP is the unique reason your customers buy from you and not your competitors – it’s what
makes your business stand out from the crowd. It is important to define what you do differently
and be able to convey that to potential customers. Commonly, this reflects your special
knowledge or skills.
Market our business on different events
This is also a best way of marketing . we can introduce our business at different events and
function. In this way we offer free product for sake of taste in different types of event ,function.