Modes or means or ways of entering
into international market
1. Indirect Export and direct expert
2. Licencing
3. Franchising
4, Joint venture
5. Turn key contract
6. Foreign direct investmentModes or means or ways of entering
into international market
* Indirectexport: Indirect exporting refers to selling to
an intermediary, who later sells the goods or services
either directly to importing wholesalers or to
customers. It could also be a sale by the exporter to
the buyer via a locally located intermediary, such as
an export trading company or an export management
company
* Direct export: Direct exporting is the method of
exporting goods directly to the foreign buyers by the
manufacturer himself or through his agent situated in
the foreign country.Modes or means or ways of entering
into international market
* Licencing: Licensing is a business arrangement in which
one company gives another company permission to
manufacture its product for a specified payment.
* Licensing is defined as a business arrangement,
wherein a company authorizes another company by
issuing a license to temporarily access its intellectual
property rights, i.e. manufacturing process, brand
name, copyright, trademark, patent, technology, trade
secret, etc. for adequate consideration and unde!
specified conditions.Modes or means or ways of entering
into international market
* Franchising: Franchising is a contractual agreement that
takes place between Franchisor and Franchisee.
Franchisor authorizes franchisee to sell their products,
goods, services and give rights to use their trademark
and brand name. And these franchisee acts like a
ealer.
* In return, the franchisee pays a one-time fee or
commission to franchisor and some share of revenue.
Some advantages to franchisees are they do not have
to spend money on training employees, they get to
learn about business techniques.Modes or means or ways of entering
into international market
* Joint venture: Joint venture is a business entity created
by two or more parties, generally characterized b
shared ownership, shared returns and risks, and shared
governance.
* Joint Venture can be described as a business :
arrangement, wherein two or more independent firms
come together to form a legally independent
undertaking, for a stipulated period, to fulfil a specific
purpose such as accomplishing a task, activity or
project. In other words, it is a temporary partnership,
established for a definite purpose, which may or may
not uses a specific firm name.Modes or means or ways of entering
into international market
* Turnkey contract: A turnkey project is a contract under
which a firm agrees to fully design, construct and equip
a manufacturing/ business/service facility and turn the
project over to the purchaser when its ready for
operation, for a remuneration.
* Turnkey Contract is one under which the contractor is
responsible for both the design and construction of a
facility. The basic concept is that in a Turnkey Contract
the contractor shall provide the works ready for use at
the agreed price and by a fixed date.Modes or means or ways of entering
into international market
* Foreign direct investment: Foreign direct investment
(FDI) is an investment in the form of a controlling
ownership in a business in one country by an entity
based in another country.
* Foreign direct investment (FDI) is an investment
made by a company or individual in one country in
business interests in another country, in the form of
either establishing business operations or acquiring
business assets in the other country, such as
ownership or controlling interest in a foreign
company.