New Market Entrants, eg:
Porter’s Five Forces of
Competitive Position
Supplier Power
Supplier power is low as there
involved more than in countries to
provide medical equipments and
medicines i.e America, China, Japan,
Korea etc
Many foreign manufacturers and
suppliers appoint one or more
agents/distributors to cover the
entire country. At times, foreign
principals work through a regional
office in Dubai, Singapore, or
London. It is comparatively easy to
switch agents and distributors in
Pakistan, as per agreed terms in
contract, without being exposed to
legal liability.
 To afford expensive US goods
and meet their demand
 Regulatory risks and lack of
transparency in public sectors
 Corruption and weak judicial
system also considered a
barrier
Competitive Rivalry, eg: Buyer Power
Buyer's power is very low in
Pakistan as 10% of the whole
Main competitors are European, Chinese, population is facilitated with
Japanese, and South Korean products
healthcares sources
Such a low margin of people don't
effect the overall medical market
of Pakistan.
Product and Technology
Development
 Diagnostic imaging
equipment
 Lab equipment, diagnostic
point-of-care tests
 Laser surgery devices
 Cyberknife system
 Implantable cardiac devises,
neurostimulation systems
 Dental equipment and
materials
 Orthopedics and prosthetics
Mobile hospitals and ambulances