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MarketPlaceMy Report
Start Date:
2019-09-08
End Date:
2019-09-14

Judgment Total
249
Judgment Valid
116
Judging Hours
1.610
Incentive Earnings
Total Earnings
Spam Accuracy
RTA Accuracy
0.466
RTA Count
249
Spam Count
0
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RTA OffBy Accuracy
RTA Correct/Total
RTA Count
Spam Count
Training
en-US ISS Ad Copy Training 199 83 1.273 156.35 0.000 0/0 0.417 0.749 83/199
199 0 View
en-US Ad Copy Qualification Question Bank One 50 33 0.337 148.40 0.000 0/0
0.660 0.400 33/50 50 0
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Judge: JVelascoOrtega (498459)
Current time: 2019-09-13 11:37:04 AM PDT
Report generated: 2019-09-13 11:22:18 AM PDT
(Refreshed every 20 minutes)

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TrainingPast RTAs
Start Date:
2019-08-01
End Date:
2019-09-19

My Rating
Perfect
Excellent
Good
Fair
Bad
Adult
Unsure
Summary
% RTA Correct
42
Average RTA OffBy Score
0.75
No. RTA Judgments
199
Note: The list below includes only expired RTAs, while summary statistics include all RTAs in
selected time range.

Date
Hit
My Rating
Gold Rating
Gold Comments
OffBy
Appeal
2019-09-13 elegant masquerade masks for promBad Good The Ad satisfies the query's
most likely transactional intent to shop for elegant masquerade masks for prom but does not
have the correct level of specificity for the Excellent label. The Ad is broader than the query, but
the user can reasonably expect to find elegant masquerade masks for prom at the Ad's site
which is a party supply store. Ads that satisfy the query's most likely intent with a broader level
of specificity should be labeled as Good. Refer to the Good 'coobie nursing bra' example in the
Guidelines. 2
2019-09-12 johnson outboard fuel mixture chart Good Bad The query has a most likely
informational intent to find a Johnson Outboard fuel mixture chart which would show the proper
ratio of gasoline and oil to use in Johnson Outboard motors. The Ad offers a Johnson Outboard
fuel pump for sale. There is no indication from the query that the user is looking for a new fuel
pump. A Bad Ad may mention the search terms 'Johnson Outboard' but with a different meaning
that is not what the user intended. Refer to the Bad 'CIGNA Pension Plan Phone Number'
example in the Guidelines. 2
2019-09-12 cvs pharmacy Bad Good The query has the dominant navigational intent for
the CVS Pharmacy website. The ad offers search results for the pharmacy and matches a likely
informational intent. The Ad's site is not Yahoo, Bing, Google, or Ask so it is not reduced to a
Fair rating. Ads that answer a likely informational intent of the query and is not Bing, Google, or
Ask should be labeled as Good. See the “Ugg Bootsâ€​ example in the Guidelines. The
quality issue check box should be checked as the brand name includes an extra S, CVS
Pharmacys. According to the Guidelines, “Misspellings of proper names and brand names
are always considered errors.â€​ See the “neat scannerâ€​ example for quality issue. 2
2019-09-12 interact rotary brochure Good Bad The query has a dominant
navigational intent to visit the official Rotary.org site for their Interact brochure. The Ad offers
brochure printing that is unrelated to the query. A Bad Ad may mention the search term
'brochure' but in a different context that is not what the user intended. Refer to the Bad '5
innovative hospitals project' example in the Guidelines. 2
2019-09-12 homes for sale in southlake tx Good Bad The query is a
location-specific query with an informative intent for homes for sale in Southlake, TX. The query
is for a housing development in Texas called Teravista. Research shows that this development
is located in Georgetown, TX. Georgetown is more than 25 miles from Southlake. If the location
in the ad is more than 25 miles from the location in the query, the ad is to be rated as Bad. See
the "Audi dealers pittsburgh" example in the guidelines for reference. 2
2019-09-13 barnes and nobles official website Bad Fair The query has a dominate
navigational intent for the Barnes and Noble official site at www.barnesandnoble.com. The ad is
for Valore Books, which is a competitive to Barnes and Noble. The ad does not satisfy the intent
of the query, but it does offering an alternative choice and may be of interest to the user.
Therefore, it should be rated as Fair. See the "all state mario coquis" example in the guidelines
for reference. The Ad has no Ad Quality Issues. 1
2019-09-13 honda crv used Good Excellent The query has the most likely
transactional intent for used Honda CR-Vs. The Ad’s title offers exactly what the user is
looking for mentioning pre-owned (the term "pre-owned" in the title has the same meaning with
"used", unlike "certified pre-owned" which is a narrower subset of used/pre-owned cars) while
the description is general for Honda CR-Vs for sale. The URL is from a known site offering cars
for sale named Carmax, and they sell only used/pre-owned Honda CR-Vs. According to the
Guidelines, “Ads that offer the exact product in title or description – but the rest of the Ad
is a more general template – can be rated Excellent.â€​ See the “LG smart tvsâ€​ example
in the Guidelines. The Ad has no quality issues. 1
2019-09-13 antioxidant foods Good Excellent The query has a most likely intent to
find information about antioxidant foods. The Ad satisfies this intent by offering information
about foods rich in antioxidants, which is exactly specific to the query, while the description is
more general information about antioxidants and the URL lands on a suitable sub-page. Since
the user can see from the specific title that the Ad is offering their desired content, the Ad should
be rated as Excellent. Refer to the Excellent "When is Thanksgiving" example in the Guidelines.
The Ad's description contains an incomplete sentence which is difficult to understand and an Ad
quality issue as per the Guidelines. 1
2019-09-13 appliance repair flint mi Fair Good The query is location-specific query
with an intent for Appliance Repair in Flint, MI. The ad is for appliance repairs, but it broadened
to all areas. The ad states that they will fix all appliances, no matter where they were purchased,
so this is not viewed as narrowing the specificity of the ad. If the ad satisfies the specificity of the
query, but the location is broader, it should be rated as Good. See the "Aftermarket Toyota Auto
Parts" example in the guidelines for reference. There are no Ad Quality Issues with this ad.
1
2019-09-13 craigslist bay area Bad Fair The query is a location-specific query with a
dominant intent for the Craigslist site for the Bay Area (San Francisco). The ad is offering
apartments in the Bay Area from the ForRent.com site. Research shows that Craigslist also has
apartment listings. Therefore, the ad can be seen as alternative to the query and should be
rated as Fair. See the "all state mario coquis" example in the guidelines for reference. The Ad
has no Ad Quality Issues. 1
2019-09-13 bag calculator concrete Good Excellent The Ad satisfies the query's
most likely intent for a calculator to determine how many bags of concrete are needed for a
project. The Ad's description is exactly specific for the query while the rest of the Ad is a more
general template, but the user can see from the Ad's description that the Ad offers exactly what
they are looking for. Ads that satisfy the query's most likely intent with the correct level of
specificity should be labeled as Excellent. Refer to the Excellent 'Chocolate Chip Cookie
Recipes' example in the Guidelines. 1
2019-09-12 wayfair chairs Bad Fair The query has an intent to purchase chairs from the
Wayfair site. The ad is offering chairs, but it is from Overstock.com. Overstock is a competitor of
Wayfair, so the ad doesn't satisfy the intent of the query, but it does offer an alternative site for a
comparable product. Therefore, the ad is weakly related and should be rated as Fair. See the
"all state mario coquis" example in the guidelines for reference. The Ad has no Ad Quality
Issues. 1
2019-09-12 forever summer tanning Bad Fair The query has the dominant
navigational intent for the forever summer tanning website. Research shows that Forever
Summer Tanning is a tanning salon and boutique. The Ad is from Nordstrom offering sun care
products for sale. A user looking for a tanning salon may also be interested in sun care products
for sale. In addition, it is likely that Forever Summer Tanning also offers sun care products
making the Ad both complimentary and competitive. Ads that do not address a specific
navigational intent but do offer complementary or competitive products to the query should be
rated as Fair. See the “Arizonahome sinternationalâ€​ example in the Guidelines. There are
no quality issues with the Ad. 1
2019-09-12 storm shutters for windows costco Fair Good The query has a dominant
navigational intent to visit the official Costco site to shop for storm shutters for windows. The Ad
satisfies a likely informational intent about Costco shutters, and also broadens specificity to all
shutters that Costco carries rather than just storm shutters for windows. Ads that satisfy likely
user intents should be labeled as Good. 1
2019-09-12 mens flannel shirts Fair Good The Ad satisfies the query's most likely
transactional intent to shop for men's flannel shirts but does not have the correct level of
specificity for the Excellent label. The Ad offers men's cotton shirts and research shows that
flannel can be made from cotton, wool, or synthetic fiber. The user can reasonably expect that
some of the men's cotton shirts at the Ad's site will be flannel shirts. Ads that satisfy the query's
most likely intent with a broader or narrower level of specificity should be labeled as Good.
Refer to the Good '100 miles digital antenna' example in the Guidelines. 1
2019-09-12 shark hv 380 Good Excellent The Ad satisfies the query's most likely
transactional intent to shop for Shark model HV380 vacuum cleaners. The Ad's title and
description are exactly specific for Shark HV380 vacuum cleaners while its URL is a more
general template, but the user can see that the Ad offers exactly what they are looking for. Ads
that satisfy the query's most likely intent with the correct level of specificity should be labeled as
Excellent. Refer to the Excellent 'darkbuster light pool' example in the Guidelines. 1
2019-09-12 price of oil today Good Excellent The Ad satisfies the query's most
likely informational intent for the price of oil today. While the word 'is' in the Ad is not used in a
way that makes sense, when correcting for this error we can see that the Ad offers exactly what
the user is looking for. Ads that satisfy the query's most likely intent with the correct level of
specificity should be labeled as Excellent. The Ad Quality Issue box should be checked. Refer
to the Excellent 'hera' example in the Guidelines. 1
2019-09-12 udvar hazy imax UnsureFair This ad is weakly related to the query. The
user is searching for information about the IMAX theatre at this museum and the ad is offering
information about the shuttle at that museum. Users interested in one would possibly be
interested in the other, and so the Ad can be rated Fair. *Note this RTA was originally a JAS hit
from 10/03. 1
2019-09-12 jps dental clinic Fair Bad The query has a dominant navigational
intent to visit the official site for JPS Dental Clinic which is located in Fort Worth, TX. The Ad
offers a different dental clinic, Plano Modern Dentistry in Plano, TX. Research shows that Plano
is more than 25 miles from Fort Worth, so the Ad is a location mismatch and should be labeled
as Bad. Refer to the Bad 'Nightclubs in Nashville' example in the Guidelines. 1
2019-09-12 homeadvisor Excellent Perfect The Ad satisfies the query's dominant
navigational intent to visit the official HomeAdvisor site. The Ad's title and URL are for the
HomeAdvisor home page and its description is a general introduction to the site. Ads that satisfy
the query's dominant navigational intent with a title, description, and URL that match the query
in specificity should be labeled as Perfect. Refer to the Perfect 'delta airlines' example in the
Guidelines. 1
2019-09-12 centurylink Perfect Excellent The query has a dominant navigational
intent for the CenturyLink website. The Ad is from the official CenturyLink website and the title
an URL match the query’s intent exactly. However, the Ad does not have the correct level of
specificity for a Perfect rating. The Ad’s description narrows the Ad by highlighting internet
speeds. Research shows that in addition to being an internet provider, CenturyLink also offers
phone and TV services. When an Ad satisfies the dominant intent, but its description focuses on
a specific product or offer, it should be labeled as Excellent. See the ‘tmobile’ example in
the Guidelines. There are no quality issues. 1
2019-09-12 milling machines for sale Excellent Good The Ad satisfies the query's
most likely transactional intent to shop for milling machines but does not have the correct level
of specificity for the Excellent label. The Ad narrows specificity to one brand of milling machine,
Flex CNC. Ads that satisfy the query's most likely intent with the correct level of specificity
should be labeled as Good. Refer to the Good 'Shoes' example in the Guidelines.1
2019-09-12 grainger supply Excellent Perfect The query has a dominant
navigational intent for the Grainger official site at www.grainger.com. The ad's title confirms that
the ad is for the official site. The description is a general introduction to the site. The URL again
confirms that this is the official site. Ads that answer the query's dominant navigational intent
with a title, description, and URL that are of equal specificity should be labeled as Perfect. See
the 'delta airlines' and 'Amazon' examples in the Guidelines for reference. There are no Ad
Quality Issues with this ad. 1
2019-09-12 jobs in irving texas Fair Good The query is a location-specific query with
an informative intent for jobs in Irving, Texas. The ad is offering jobs in Irving, but doesn't
specify Texas. Research shows that there are many towns named Irving, therefore the ad is
broader than the query. Ads that do not fully satisfy the query because they are narrower or
broader in scope should be rated as Good. See the "2015 Honda crv exl" example in the
Guidelines for reference. There are no Ad Quality Issues with this ad. 1
2019-09-12 www. signaturehardware.com Perfect Excellent The query is written
as a URL and has a single navigational intent to visit the official Signature Hardware site at
www.signaturehardware.com. The Ad satisfies the query's navigational intent but does not have
the correct level of specificity for the Perfect label. The Ad's title and URL are for the Signature
Hardware homepage. The Ad's description highlights bathroom and kitchen hardware and
research shows that this company also offers sinks, tubs, furniture, and more. Ads that satisfy
the query's single navigational intent with a title and URL that match the query and a description
that highlights specific products should be labeled as Excellent. Refer to the Excellent 'tmobile'
example in the Guidelines. 1
2019-09-12 pof dating Fair Bad The query has a dominant navigational intent to
visit the official Plenty of Fish, or POF, dating website. The Ad's title appears to offer POF but its
URL is for a different website and this is misleading and inconsistent. Ads that are misleading
and try to trick the user into visiting a site that is different from the one advertised should be
labeled as Bad. Refer to the Bad 'pnc' example in the Guidelines. 1
2019-09-12 sale mattress Good Excellent The Ad satisfies the query's most likely
transactional intent to shop for mattresses on sale. The Ad's title is exactly specific for
mattresses on sale while the rest of the Ad is a more general template, but the user can see
from the Ad's title that the Ad offers exactly what they are looking for. Sears is a store that
carries multiple brands, so specificity is not narrowed to a single brand of mattress. Ads that
satisfy the query's most likely intent with the correct level of specificity should be labeled as
Excellent. Refer to the Excellent 'Ugg Boots on sale' example in the Guidelines. 1
2019-09-12 a1c levels Good Fair The query has a most likely intent for information
about A1c levels which are measurements of the average level of blood sugar for the past 2 to 3
months. The Ad does not satisfy the query's intent, but does offer a diabetes treatment option.
Since users interested in A1c levels may also be interested in diabetes treatment options, the
Ad should be labeled as Fair. Refer to the Fair 'what is the Affordable Care Act?' example in the
Guidelines. 1
2019-09-12 google maps Bad Fair The query has the dominant navigational intent for
Google Maps. The Ad does not satisfy the intent of the query but is offering satellite view from a
competitor’s website without mentioning a toolbar or download requirement. Research
shows that Google Maps include satellite views. As per the Guidelines, Ads for a competitive
product / service / content or site should be rated Fair. See the Fair {Map Quest driving
directions} example in the Guidelines. There are no quality issues. 1
2019-09-13 used cars dealers Fair Fair The query has a most likely intent to find
used car dealers. The Ad does not satisfy the query's intent, but does offer auto loans. Since
users looking for used car dealers may also be interested in auto loans, the Ad is considered
complementary to the query and should be labeled as Fair. Refer to the Fair '2015 Jetta'
example in the Guidelines. 0
2019-09-13 patin recargable UnsureUnsureThe query includes a foreign language word
and cannot be understood to give a rating. The Ad is Unsure. See the ‘Juegos.com’
example in the Guidelines. 0
2019-09-13 quit smoking flagler hospital Fair Fair The query has a dominant
navigational intent to reach the official Flagler Hospital site for the 'Quit Smoking Now' program.
The Ad does not satisfy the query's intent for the 'Quit Smoking Now' program but does offer
information about a non-nicotine prescription option to help quit smoking. Since users interested
in the 'Quit Smoking Now' program at Flagler Hospital may also be interested in medications
that may help them quit smoking, the Ad should be labeled as Fair. Refer to the Fair 'Diabetic
cookbooks' example in the Guidelines. 0
2019-09-13 cheap plus size clothing Good Good The query has a transactional intent
to purchase plus size clothing. The word "cheap" is arbitrary and should be ignored. The ad
narrowed to only Venus brand plus size jeans. If the ad is narrower or broader in scope than the
query, it is to be rated as Good. See the "Aftermarket Toyota Auto Parts" example in the
guidelines for reference. There are no Ad Quality Issues with this ad. 0
2019-09-13 電腦 game UnsureUnsureEven though the query includes the English word
"game", it also includes foreign language words and characters and cannot be understood to
give a rating. The Ad is Unsure. See the ‘Juegos.com’ example in the Guidelines. 0
2019-09-13 google classroom Bad Bad The query has the dominant navigational
intent for Google Classroom. Research shows that Google Classroom is a free web service for
schools to simplify creating, distributing and grading assignments in a paperless way. The Ad is
for books for sale with no mention of students, teachers, technology or anything else related to
Google Classroom. The Ad is too broad to have any relationship to the query and should be
rated Bad. See the {Clay Aicken} example in the Guidelines. 0
2019-09-12 faceboook account help Bad Bad The query has a dominant
navigational intent to visit the help center at the official Facebook site for help with an account.
The Ad offers tech support from a different site but indicates that the user will need to wait for an
answer. This is considered a bad user experience and the Ad should be labeled as Bad. Refer
to the Bad 'searche incident to lawful arrest' example in the Guidelines. 0
2019-09-12 i need to make a money tree Bad Bad The query has an informative intent
for directions to make a money tree. Research shows that a money tree is a centerpiece at a
party or gathering where guests can attach cash onto the tree as a gift for the guest of honor.
This ad is not related to making a money tree. Therefore, the ad is not related to the query and
should be rated as Bad. See the "5 innovative hospitals project" example in the guidelines for
reference. 0
2019-09-12 flights from mn to az Fair Fair The location-specific query's intent is to find
flights from Minnesota to Arizona. The Ad satisfies this intent by offering flights as well as hotels
to and from all locations. Since the query is location-specific and the Ad satisfies the query
intent, but is both broader in location and specificity, the Ad should be rated as Fair. Refer to the
Fair "Buy books seattle" example in the Guidelines. The Ad has no quality issues.0
2019-09-12 candy crush saga Good Good The query has an intent for the Candy
Crush Saga game. The ad narrowed to offering information regarding the Candy Crush Saga
game. Ads that do not fully satisfy the query because they are narrower or broader in scope
should be rated as Good. See the "2015 Honda crv exl" example in the Guidelines for reference.
There are no Ad Quality Issues with this ad. 0
2019-09-12 honda hr-v Fair Fair The query has a dominant navigational intent to
visit the official Honda site for the Honda HR-V and informational and transactional intents for
the Honda HR-V, a crossover SUV. The Ad is from Ford and offers the Ford EcoSport which is
also a crossover SUV and a competitor to the Honda HR-V. While the Ad's URL mentions the
Honda HR-V, it is from a competitor that is offering a comparison between their own vehicle and
the Honda HR-V. Since users interested in the Honda HR-V may also be interested in the Ford
EcoSport, the Ad should be labeled as Fair. Refer to the Fair 'Harley Davidson street 750'
example in the Guidelines. 0
2019-09-12 stay at home income mom Bad Bad The query has an informative intent
for information for ways to make money for stay-at-home moms. The ad is for the eNow search
engine and doesn't reference anything even remotely related to the query. When there is no
relationship to the query and the ad, the ad is to be rated as Bad. See the "Clay Aicken"
example in the guidelines for reference. 0
2019-09-12 bobbleheads Good Good The Ad satisfies the query's most likely
transactional intent to shop for bobbleheads but does not have the correct level of specificity for
the Excellent label. The Ad narrows specificity to custom bobbleheads sculpted from a picture,
and users may be interested in bobbleheads of sports figures, movie characters, political
figures, and more. Ads that satisfy the query's most likely intent with a narrower level of
specificity should be labeled as Good. Refer to the Good 'shoes' example in the Guidelines.
0
2019-09-12 denver hotels with hot tubs in room Good Good The query had an informative
intent to find Denver hotels with hot tubs in the room. The ad is offering hotels with hot tubs in
the room, but is broadened to all locations. The ad does not fully satisfy the query, but the user
could expect to find Denver hotels with in-room hot tubs on the site. Ads that do not fully satisfy
the query because they are narrower or broader in scope should be rated as Good. See the
"2015 Honda crv exl" example in the Guidelines for reference. There are no Ad Quality Issues
with this ad. 0
2019-09-12 laurel inn condominiums gatlinburg Excellent Excellent The Ad
satisfies the query's most likely transactional intent to book a Laurel Inn condominium in
Gatlinburg. The Ad's title and description are exactly specific for Laurel Inn condominiums while
its URL is a more general template but the user can see that the Ad offers exactly what they are
looking for. While the Ad does not mention the Gatlinburg location, research shows that there
are no Laurel Inn Condominiums located in places other than Gatlinburg. Ads that satisfy the
query's most likely intent with the correct level of specificity should be labeled as Excellent.
Refer to the Excellent 'Miami Marriott' example in the Guidelines. 0
2019-09-12 hilton garden inn annapolis md Excellent Excellent The Ad
satisfies the query's most likely transactional intent to book the Hilton Garden Inn in Annapolis,
MD. The Ad's description is exactly specific for the Hilton Garden Inn in Annapolis, MD while the
rest of the Ad is a more general template, but the user can see from the Ad's description that the
Ad offers exactly what they are looking for. Ads that satisfy the query's most likely intent with the
correct level of specificity should be labeled as Excellent. Refer to the Excellent 'Miami Marriott'
example in the Guidelines. 0
2019-09-12 jobs online from home Good Good The query has an informative intent
to find work-at-home jobs online. Th ad is narrowed to just work-at-home jobs that pay between
$18 and $42 an hour. If an Ad is narrower in scope than the query, it is to be rated as Good.
See the "2015 honda crv exl" example in the guidelines for reference. There are no Ad Quality
Issues with this ad. 0
2019-09-12 walmart pickup Good Good The Ad satisfies the query's dominant
navigational intent to visit the official Walmart site for store pickup but does not have the correct
level of specificity for the Perfect or Excellent label. All three Ad components narrow specificity
to grocery pick up at Walmart and Walmart carries many other items that can be ordered online
and picked up at the store. Ads that satisfy the query's dominant navigational intent but are
narrower in specificity should be labeled as Good. Refer to the Good 'American Express'
example in the Guidelines. 0
2019-09-12 dmv.pa.gov Fair Fair The query has a dominant navigational intent for
the official DMV site for the state of Pennsylvania at dmv.pa.gov. The ad is for a different site
that offers information about PA car registration. Research shows that this is a service that is
available on the dmv.pa.gov. Therefore, the ad is considered alternative information and should
be rated as Fair. See the "all state mario coquis" example in the guidelines for reference. The
Ad has no Ad Quality Issues. 0
2019-09-12 california dmv motorcycle test en espanol UnsureUnsureResearch shows that
both the ad and parts of the query are in Spanish, which is a foreign language in this market. If
the query and/or ad contain foreign terms, then the Ad should be labeled as Unsure. See the
'yerli blue' example in the Guidelines for reference. 0
2019-09-12 jansport backpacks Perfect Perfect The query has a dominant navigational
intent to visit the official page for the JanSport backpacks. The Ad is from the official JanSport
site. The Ad’s title is specific for backpacks while the description is a general introduction.
The URL is for the exact page the user is looking for. The Ad should be rated Perfect. See the
Perfect {chevrolet tahoe} example in the Guidelines. There are no quality issues with the Ad.
0