Professional Documents
Culture Documents
1. Grow a Business Online From Scratch → However, each section is designed to be a “stand alone
2. Make Money as an Affiliate Marketer course” if you want to skip ahead.
3. Land a High-Paying Job in Digital Marketing
4. Work From Home as a Freelance Marketing
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Summary:
How to Add Pages, Posts, Menus & Widgets Change Permalink Settings:
Settings → Permalinks → Common Settings “Post Name”
→ (Save Changes)
Change Site Look:
Appearance → Themes
How to Improve Your WordPress Security with How to Activate Your Free SSL Certificate
Plugins Bluehost → My Sites → Manage Site → Security → Free
Dashboard → Updates (latest version of WordPress) SSL Certificate (enable)
Plugins:
→ Add New → Install → Activate Why an SSL Certificate is Important:
Summary:
Add Opt-Ins & Pop-Ups to Your Website Email Signup Form - Subscriber Pop-up
Mail Chimp → Select List → “Signup Forms” → Embedded
→ Copy & Paste the Code from MailChimp into Site
Forms → Adjust Settings → Copy/Paste Code
Summary:
Section 5: Copywriting
The “AIDA” Formula → Copywriting Formula that Works for:
- Sales Pages - Video Scripts
- Blog Posts - Facebook Ads
- Emails - Google Ads
- & More!
11 Tips 6. Be Specific
1. Start with NUMBERS 7. Use the 5Ws
2. Use “How-To” - Who, What, When, Where, Why!
3. Flag Common Mistakes 8. Headline Length
4. Ask Questions (?) 9. Use Images
5. Use Punctuation 10. Model the Best
11. Practice
1. On Every Page
2. Start with Verbs
3. Create Urgency Urgency Phrases
4. Visibility
5. Lower Risk
2. Social Media
3. Reviews
Summary:
❏ 7. Do Keyword Research
❏ 18. Use Authority Sites to Reach the Top of the Search Results
Keywords Everywhere:
Enable Steps:
Tag Generator:
Summary:
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Facebook Guidelines:
Key Reports:
Summary:
Things to Model:
Twitter Features Twitter - What to Post?
5 Ways to Communicate on Twitter: Content Ideas:
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Twitter Help Center - For Questions
Summary:
Key TIP: “Upvote this answer if you find it helpful.” *Find valuable language!*
Summary:
Match Types:
*Before an ad can go live:
→ Google must manually approve it & your billing
information must be provided!
Summary:
How to Set Up Google Analytics & Install the How Google Analytics Works
Tracking Code on Your Website After Tracking Code is Set Up:
Step 2:
Last Step:
Interests:
Geo:
Summary:
How to Track Marketing Campaigns with How to Use Benchmarking Reports to Grow a
Campaign Tagging Business
→ See the impact of email, tweet, or FB posts → Compare your website with competitor websites
How to Set Up Custom Dashboards for In-Depth How to Set Up Event Tracking in Google Analytics
Analysis
Customization → Dashboards
How to Set Up Custom Alerts for Traffic How to Remove Spam Traffic from Google
Spikes/Drops Analytics
→ Fix problem or capitalize on opportunity Acquisition → Referrals
How to Create an Alert:
Use Machine Learning to Understand Your Data How to Manage Multiple Google Analytics
(Analytics Intelligence) Accounts
Useful Capabilities: Admin Section → User Management
Summary:
Story Settings:
Comments:
Summary:
Pinterest Users:
Business Profiles:
Summary:
Headline:
Custom URL:
Content to Publish:
Find People to Join Group:
Strategy to Gain Traffic:
Other Features:
Summary:
How to Set Up an Advertising Account Boost Posts vs. Ads Create Tool vs. Power Editor
Boost Tool (easiest & fastest):
Connections:
*Adding interests increases potential reach!*
Ad Placements Budgets
FB feeds get a lot of click-throughs & engagement Recommends: leaving “Bid Amount” at “Automatic”
Summary:
*FB custom audience isn’t automatically updated as This Audience Can be Used to:
subscribers are added*
Case Study:
Video campaigns for Instagram have a 60 sec max!
Set Up:
Summary:
Case Study:
Canvas (customizable advert format) Offer Claim Ads (deals & discounts)
Objectives It’s Available for:
Case Study:
Power Editor (alternative ads create tool) Easy Split Testing with Power Editor
*Additional Features & Manage in Bulk* → Quicker than ads create tool
Business Manager - Roles & Permissions Custom Conversions & Standard Events
Business Settings → People Tab → Add New People
Facebook Marketing Partners (FMP's) How to Start a Facebook Ads Business
→ Marketing partners with additional technology features or 2 Online Marketplaces:
services that are built on top of the FB platform.
Specialties: Suggestions/Tips:
Summary:
Facebook Ads: App Install & Engagement Ads Google Ads: App Install & Engagement Ads
2 Objectives of App Marketing: Setup:
Setup Process:
Summary:
How to Get Your Certificate of Completion Best Selling Courses for Just $9.99!
→ Instructions
Take any of these courses risk-free with a 30-day
money back guarantee!
Summary: