MEASURES THAT

CAN BE TAKEN BY
THE GOVERNMENT
Pass a law making
napkins accessible
for rural women at
very low rates.

₹20
Women are willing to use free
sanitary napkins or spend up to 20
rupees for a pack of 12 XL napkins.

SUBSIDISE FREE
Grant subsidies to firms NAPKINS
producing napkins.
The government should consider
issuing free sanitary napkins to
women with low-income wages.

Will reducing it further by 5-6 rupees make it more

affordable? No. When I did my primary research, I found
out that these women were willing to spend not more than
₹ 20 on a pack of XL napkins.

PRIMARY RESEARCH:WHY DON'T YOU USE SANITARY

PADS?
100%
75%
50%
25%
0%
YL

YL

NO
YLD
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ON

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