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  • 01 - Paid Social - Introduction To Paid Social

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    This document provides an introduction to paid social media advertising. It defines paid social as leveraging social media advertisements to drive traffic and awareness for brands by allowing targeted outreach. The main benefits outlined are reaching large, tailored audiences across multiple platforms like Facebook, Twitter, Instagram and more. Key terms used in social advertising are also defined, such as impressions, engagement, and link clicks.

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    01 - Paid Social - Introduction to Paid Social

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    This document provides an introduction to paid social media advertising. It defines paid social as leveraging social media advertisements to drive traffic and awareness for brands by allowing targeted outreach. The main benefits outlined are reaching large, tailored audiences across multiple platforms like Facebook, Twitter, Instagram and more. Key terms used in social advertising are also defined, such as impressions, engagement, and link clicks.

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    © All Rights Reserved
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    9 views9 pages

    01 - Paid Social - Introduction To Paid Social

    Uploaded by

    deepika71188
    This document provides an introduction to paid social media advertising. It defines paid social as leveraging social media advertisements to drive traffic and awareness for brands by allowing targeted outreach. The main benefits outlined are reaching large, tailored audiences across multiple platforms like Facebook, Twitter, Instagram and more. Key terms used in social advertising are also defined, such as impressions, engagement, and link clicks.

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    © All Rights Reserved
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    of 9

    Intro to Paid Social

    www.groupmuniversity.com
    Intro to Paid Social

    Brittany Zeiderman
    Planner Buyer
    MediaCom

    www.groupmuniversity.com
    Learning Outcomes
    Upon completion of this module, you should be able to:

    - Understand what Paid Social is

    - Understand the benefits of advertising on social media

    - Understand the key differences between social platforms

    - Be able to use social jargon

    www.groupmuniversity.com
    What is Paid Social?

    - The leveraging of Social Media adverts to drive traffic/awareness for your brand

    - Allows you to target specific audiences and expand your reach

    - Optimises your advert for the right audience and platform

    www.groupmuniversity.com
    Paid Social Platforms

    Facebook Pinterest

    Twitter
    Tumblr

    Instagram
    Snapchat

    LinkedIn

    www.groupmuniversity.com
    Paid Social Platforms
    Social Media Platform Usage 2016
    10%

    9%
    32%

    10%

    10%

    15%
    14%
    Facebook Twitter Instagram Pinterest Snapchat Tumblr LinkedIn

    www.groupmuniversity.com
    Benefits of Advertising on Social

    - 1 in every 5 minutes of all UK internet usage is spent on social media

    - Ability to reach greater, specifically targeted audiences

    - Ability to catch users on several different platforms, limited chance to slip through the net

    - Paid social allows brands to gain instant feedback and consumer insight through comments, sharing
    and all other engagements

    www.groupmuniversity.com
    Jargon Buster
    - Impression: The number of times your advert was viewed; can be more than once per person.

    - Engagement: The total number of actions people take involving your advert.

    - Reach: The number of people who see your advert.

    - Frequency: The average number of times each person sees your advert.

    - Video View : The number of times a video advert was watched for three-seconds or it’s full duration, whichever occurs
    first.

    - View Rate: The percentage of people who were served your advert that then watched for three-seconds (or full
    duration, if less than three-seconds in length)

    - Engagement Rate: The percentage of people who were served your advert and then engaged with it

    - Link Clicks: The number of clicks on a URL or call-to-action within an advert, which directs to another off-platform
    destination.

    - Dwell time: The amount of time spent looking at an ad

    www.groupmuniversity.com
    Thank
    You!
    For more information go to
    Groupmuniversity.com

    www.groupmuniversity.com

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