Key Performance Indicators

1) Number of providers who have agreed to be included in the side-by-side

comparison.
a. Number of providers who have agree to pay commission for leads generated
by CaribCompare
Justification: For the MVP to be a success the first hurdle which has to be overcome is the
inclusion of the providers of financial services in particular personal loans. Without the
commissions which will be earned from providing high quality leads which can be translated
into active loans there is no revenue stream and thus no MVP.

2) Number of logins per day

a. Male
b. Female
c. Occupation
d. Age
e. Income
f. Loan Size
g. Credit rating
Justification: Understanding who our customers are is essential to product development as
this knowledge will allow for more qualitative and quantitative research. This research will
provide essential information in customers’ needs, customer behaviour and potential
opportunities as well as weaknesses.

3) Marketing spend per sales distribution channel ( facebook / Instagram/radio) VS

Number of leads
Justification: Based on the business model shared this metric is one of the most important
to bottom-line / profitability. As the model is based on the return earned from providing
quality leads to financial services providers understanding the per unit cost of acquiring
these leads is essential as this will inform the financial decisions of this company.

4) Number of loans approved by providers from leads supplied by CaribCompare Vs

Number of leads.
Justification: Quality is the corner stone of this business model. If we as a company succeed
in attracting and supplying 100 leads only to have the financial service provider to reject
90% of these applications for loans this will not communicate a sufficient level of confidence
in the service that we aim to provide. As such this is a very CRITICAL metric.

5) NPS Score for each provider

a. Poorly ranked services attribute of these providers
i. Interest Rate
ii. Non –interest rate related attribute
Justification: In addition to consistently supplying quality lead, part of generating value for
the providers of financial services will be to highlight the weaknesses in their product design
as well as their service delivery. This metric will act as the barometer by which our
customers rank their satisfaction with the providers’ product and service.
 6) Number of Alliances between providers and CaribCompare
Justification: One of the company’s ultimate goals should be to align itself with established
institutions to offer our mutual customers the most competitive product offering in the
market. The more alliances which are initiated the stronger will be the CaribCompare brand
as such I propose this metric to be a quasi-measure of brand strength.