CAFÉ SELLO ROJO OBJETIVES

Lear how to prepare the flavor

and aroma that awakens you life 1. Desing
merchandising
strategies
according to the STAND CAFÈ SELLO ROJO
market
2. Incentives to
preduct
distributors so
that through
campaings they
achivie greater
product
3. Make the Red
Label Cafè cover
PROCESS OF PRODUTION the largest
exhibition space
At this stage only the beans that in fron of the
reach the full maturity stage are products of its
harvested usally red or yellow in category.
color, since the green ones
damage the flavor of a coffee cup.
This entire process is carried out PURPOSE The purpose
manually of Red Seal Vive Coffee
will be that the Colcafé
Innovation and
Development department
will develop the process
by which the raw material
goes through an exact
roasting point and a
specific type of grinding,
which allows the
conservation of the
natural antioxidants that
contains. In this way,
coffee acquires
properties that help
reduce the risk of heart
disease for those who
drink it regularly.

SCOPET "For us it is a
source of pride to
present Colombians
with a new option with
which they can
complement their
lifestyle, without
sacrificing the pleasant
taste and aroma of
good coffee"