The ad is of Robinsons be natural squash range.

As they have introduced a new product line of squash so

this ad is to create awareness about their new product. Robinsons be natural is that they target the
people who want natural products. Mostly children wants to drink juices and squashes so they target
children and mothers. As their product line is new so this is an awareness stage i-e to create awareness
of product among people through effective advertising.

The ad shows a mother bird who comes to her human like house to tidy up and cleans her house. They
basically target health conscious mothers who want that their children should only use healthy and
natural products. Be natural name suggests that the product is made from 100 % natural ingredients and
does not contain any artificial preservatives that are harmful to children. Their target audience is
mothers and children. The ad is effective as they present the nature in ad to make their products
natural. Their basic strategy is to promote their product by nature which is represented by bird that if
nature choose a juice or squash, it would be Robinsons be natural. The advertisement has used the
emotional pull. Strategy means to achieve the objectives as the ad is very creative and attracts children
because of bird and nature shown in the ad especially the cuckoo clock who says HELLO. These small
things make ad effective and attractive.

The ad is very creative as they represent the nature. The house of a bird exactly shows human house
because they wanted to present everything naturally that occurs on daily basis. This ad is very much
different from competitors because no one shows such type of nature and birds to represent their
products. They basically show the routine of a common house in which mother cleans her house or
watch TV. She opens the fridge and prepares squash for her children and reads magazines. So the ad
shows creativity that a mother bird does same thing that human mothers do for their children. And
these things make the ad worth remembering.

The ad is very well executed. As it is a very effective ad so the production designer has presented the ad
very well. It creates attention because of birds and nature that have similar traits as humans do. They
show the cuckoo clock showing time, worm sausages in fridge, family portraits, bird news on TV and a
“Tweet magazine” that makes ad impressive and catches attention in people’s minds. All these things
including the interior of house catches attention of audience especially children. The storyline shows
mother’s daily routine and she prepares squash for her children that is made with natural ingredient.
They represent everything naturally and like human expressions when the bird shows annoyance at
having to tidy up, shocking expressions at the news and chuckling at tweet magazine. Even birds prefer
nayural thing then why not humans.

Effective ad is also goal directed with effects

Perception: the ad is noticed because of the creativity shown in the ad by the bird and the nature who
targets mothers and children.

Learning: they represent the natural quality of product with nature itself and shows similar traits that
humans do so that audience can understand.
Persuasion: now the mothers who want healthy and natural products for their children are persuaded
by this ad as they use emotional pull.

Behavior : the people who believe on using natural products after seeing this ad and its creativity that
catches attention will purchase this brand i-e Robinsons be –natural.