Dettol Soaps and Antiseptics Marketing Strategy

DETTOL SOAPS AND ANTISEPTICS
MARKETING MANAGEMENT
NAYAB ZAHRA
BSBA IV
04151713092
1
TABLE OF CONTENTS
Page.nono
.S.nos Topi cTopic
:
1 MARKETING REPORT 02
Executive Summary
2 Introduction to Reckitt Benckiser
ON DETTOL ANTISEPTICS 02
3 Company’s Vision 03
4 AND SOAP
Company’s Mission Statement 03
5 Objectives 04
6 Customers Trust in Brand 04
7 Market segmentation 04
8 Target Market 05
9 Marketing Mix 05
10 Ingredients 06
11 Strategies 08
11 SWOT analysis 09
12 Competitive advantage in marketing strategy 10
13 BCG matrix in the marketing strategy 10
14 Customer analysis 10
16 Competitor analysis 11
17 Lifebuoy 11
18 Safeguard 12
19 Savlon 11
20 Himalaya 14
21 Dabur 16
22 Boroplus 17
22 HUL 17
23 Dettol Products 18
24 References 30

2
DETTOL ANTIBACTERIAL SOAP AND ANTISEPTICS

EXECUTIVE SUMMARY:
The report examines the marketing analysis of Dettol Antibacterial Soaps and Antiseptics.
This product will be manufactured by Reckitt Benckiser and is approved by ISCP (Infection
Control Society of Pakistan).In the very beginning, I have explained the vision and mission
statement of the company. Basically they promote their product through various promotional
displays and advertisements. I have also explained company’s SWOT analysis, its benefits,
marketing mix and their strategies. DETTOL has also paid attention to packaging, color, size and
price of their product.
INTRODUCTION TO RECKITT BENCKISER:

➢ Reckitt Benckiser is a British multinational consumer good company headquartered in
Slough, United Kingdom.
➢ The company was founded in 1814.
➢ It has operation in over 60 countries and its products are
sold in over 200 countries.
➢ RB is listed on the London Stock Exchange and is a
constituent of the FTSE 100 Index. It had a market
capitalization of approximately £44 billion as of
December 2015
➢ Reckitt Benckiser is operating in Pakistan where approx. 500 permanent & 1500 Contractual
employees are.
➢ RB Pakistan Head office is located at 9th Floor QM Building Clifton Karachi
➢ RB Pakistan Net Revenue for 2016 is 11 Billion PKR (17%+ NR & 30%+ COP growth)
➢ Reckitt Benckiser owns a wide range of household brands in five main areas.
HEALTH PERSONAL HOME FABRIC

STREPSILS DETTOL AIRWICK VANISH
*Only H & L and Original

3
Variant available in Pakistan *Not available in Pakistan
DISPRIN VEET MORTEIN EASY OFF BAM
*Not available in Pakistan
SCHOLL CHERRY FINISH

BLOSSOM
GAVISCON

DUREX HARPIC
COMPANY’S VISION:
The vision statement of the company is:
“A world where people are healthier and live better”.
COMPANY’S MISSION STATEMENT:

The company’s mission statement is:
“To provide reasonable and quality product to the general public. We continuously develop and
improve our services, products and facilities and living standards to satisfy customer need”.
OBJECTIVES:
Following are some objectives of the company
➢ To increase 2%market share. Whenever a new NPD is launched the company tries to
increase 2%+ Market share
➢ To maintain the quality of products.
➢ Geographic expansion of portfolios.
➢ To increase net revenue.

4
➢ Continuous innovation.
The main objective of the company is to create immense awareness among the customers
through market tactics and to attract and retain potential customers.
CUSTOMER’S TRUST IN BRAND:

➢ As the world’s leading brand of antiseptic and a trusted champion of family health, Dettol
products offer a high standard of germ kill and are recommended by health care professionals for
their proven ability to keep families healthy.
➢ The brand has stayed contemporary through the launch of new
products and offered customer a breadth of products across categories
that can help protect them from germs.
➢ These include bar soaps, hand sanitizers, liquid hand washes,
shower gels and antibacterial wipes.
➢ Usage of brand Dettol give rise to many emotions in the consumer
mind. From making them feel safe and secure about the well-being
of their family to making the mother feel that she has done the best
for her family, the brand evokes positive imageries and emotions.
Thus it is only fitting that the brand’s tagline says “BE 100%
SURE”
MARKET SEGMENTATION:
Market segmentation is very effective to best reach the needs of people. Dettol has
segmented their market keeping four major segmentation variables in their mind which are
GEOGRAPHIC SEGMENTATION:
➢ Includes almost all Urban, suburban, small towns and some rural areas of Pakistan.
DEMOGRAPHIC SEGMENTATION:
➢ Both males and females mainly mothers
➢ Age 14 years to 50 years
SOCIOECONOMICS SEGMENTATION:
➢ Mainly targeting middle class upper middle class in urban and suburban areas – primarily
cities and surrounding areas. Rural market penetration is limited and is primarily driven
through indirect channels (e.g. Whole sellers/Preferred Dealers)
PSYCHOGRAPHICS SEGMENTATION:

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➢ Young housewives and mothers who care about the health and wellbeing of her family.
➢ Working class of society who care about their health.
TARGET MARKETS:
The target market for Dettol antiseptics and soap is all households (primarily mothers) who can
afford buying soap and want to fulfill an everyday need (primarily bathing as well as protection
against germs) that provides them and their family with a 100% antibacterial protection.
POSITIONING:
 Dettol has been successful in positioning itself as an antiseptic which protect people from germs
 Tag line-“Always Stay Protected”
 Dettol covers whole segments in terms of age, gender and geographical area.
 It has 83% market share.
MARKETING MIX:
It includes the 4P’s analysis which is
 PRODUCT
 PRICE
 PLACE
 PROMOTION
1. PRODUCT:
Dettol antiseptics and soap satisfies the basic need of the customers by helping them to protect
their families from germs and harmful rays, anywhere. Dettol products have targeted mainly the
women and children group. Our product will target additional people i.e. college and university
students and working class of society. Their promise of providing products free from bacteria,
dirt and germs is appreciated by everyone. The trust that Dettol commands is proof enough that
the customers have accepted their products with alacrity. In order to satisfy their customers the
company has provided a wide range of products.
PRODUCT STRATEGY:
➢ Develop long term relationship with customers
➢ Give value to customers
➢ Do whatever it takes not to satisfy the customer but retain our customers.
In order to accomplish this objective the company has established sales, marketing and support
teams.
BRAND NAME:
The name is “Dettol antibacterial soap and antiseptics”.

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QUALITY:
High quality assurance will be our first priority. This would be ensured by:
➢ Implementing high quality standards.

➢ Total quality management.
➢ Acquisition of high quality raw material.
FEATURES:
➢ Protects against a wide range of unseen bacteria.
➢ With nourishing moisturizers.
➢ Effective against germs and dirt.
DESIGN:
The design is quiet unique. The green and white color of pack gives a feeling of freshness. All
Dettol products have sword on pack, which is symbol for fighting germs and infection.
Clouding effect appears when it is added to water.
INGREDIENTS:

7
MARKETING REPORT ON
DETTOL ANTISEPTICS AND
SOAP
P
RICE:
Our pricing strategies for the product are for total cost which includes custom services
and other expenses. Pricing strategies usually changes as the product passes through its
life cycle. The price is set at moderate level in order to attract a large number of buyers
and to gain large market share.
The selling price of 145g bar is approximately RS.60.It is still less than the price of
competitors.
Dettol has been able to maintain a firm grip on the market by evaluating the price of its products
periodically. The company has also shrewdly kept a watch on all its competitors to maintain the
base price level at either par or a little less. Quite simply, the pricing used is value pricing
because the customer gets optimum value for the product bought. Neither is the pricing too high,
neither too competitive. The cost price of some of the products of its competitors is less than the
price of Dettol but still the main market belongs to Dettol.
3. PLACE:
Dettol has been successfully targeting markets in Eastern and South Asian countries.
Dettol antibacterial soap will also target Asian countries including Pakistan, India. One can
buy the product in almost every part of country. Dettol has captured almost 12% of the
market and its strength is continuously growing.
DISTRIBUTION PROCESS:

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To assure the availability of its product Dettol Antibacterial soap has established effective
network of registered dealers.
After the packaging and manufacturing, the products are sent all over Pakistan by their distribution
who acts as mediators between the manufacturer & market. Dettol Company also has its
personal warehouses (Karachi WH, Multan WH & Lahore WH) where the products are kept
safely. Trade Marketing & Sales people are involved in providing stocks to Distributor’s &
market well in time. There are 2 primary channels of distribution for Dettol soap:
Distributors and sub distributors. The company sells the products to its appointed
distributors and sub distributors (+300 allover Pakistan) that are responsible for the
distribution of pre-defined geographical areas who distribute it further to wholesalers and/or
retailers. The retail distribution is further classified into TOP STORES (TSP’s) which
include all the high profile outlets like al-Fatah, HKB, Akbari stores etc. and whole sale
comprises of categories of
diamond, gold and silver divided
MANUFACTURER on the based on their average
purchase per month and from
here the product reaches the
CUSTOMERS point of sale for the customer.
DISTRIBUTER
CTURER
RETAILER WHOLESELLER
4. PROMOTION:
Promotion is the first step but we make it strategies in last. We want to make a good
product image in mind of customers, so they will buy only our product.
CRITERIA PROMOTION:
In promotion our main objective is to provide:
 Awareness
 Knowledge
 Liking
 Preference
 Purchasing
MAIN SOURCES OF PROMOTION:
The main sources are:
 Electronic media
 Print media
 Cable networks

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 Billboards
 Social networking sites
 Promotional events
STRATEGIES:
The main target of the company Dettol is the middle class group. They have also set their target
on the rural market as its products have already captivated most of the urban market. Special
emphasis has been laid on wooing the female section because in a middle class family woman
takes all the household decisions and hence the women are the decision makers. Advertising for
the Dettol products started from the year 1960 and has successfully being carried out until date.
Dettol has been using a marketing communication strategy, which involves ATL and BTL
strategies. ATL strategies like print media, social media, newspapers, radio all are used.
Attractive packaging has also increased its popularity. All the products have a sword on their
green cover to indicate its fighting spirit. This packaging has become synonymous with Dettol.
Many schemes are launched to increase the awareness of the products and to provide detailed
information about each item. New and innovative ideas be introduced to boost up the sales.
During the rainy seasons from June to August, the company gives a 2% discount to the retailers
and 4% discount to the wholesalers in order to push up the sales. A special offer of one soap free
on purchase of three soaps is also open during these months. The company’s innovative schemes
have helped in the continuous loyalty of the customers. In order to endorse their products Dettol
has been using famous and well-known personalities.
Dettol spends heavily on advertisement. It uses paid medias of communication like radio Ads,
TV ads and print Ads as a part of its marketing mix promotional strategy. As Dettol is a power
brand, Reckitt Benckiser invests heavily on its brand building. Dettol has aligned its ad campaign
to local needs and government policies. Dettol uses its owned media extensively. It has started
publishing online articles on hygiene on its website teaching best practices to target groups like
mothers. On its UK web portal, there are three categories of educational articles are posted one is
for new mothers, the second one for the school starters and the third one on common infectious
diseases. Thus, it strives to build a personal bonding through these initiatives. On image building
part company has invested heavily on CSR activities like its latest “Give Life a Hand” campaign
aims at teaching children across glob about importance of washing hands. Dettol has used digital
media platforms like YouTube and Pinterest. It has used innovative ways of communication like
through competition such as its “I have an even tone” challenge. Social media platforms like
Facebook and Twitter are also used for promoting Dettol brand. Hence this concludes the Dettol
marketing strategies.
SWOT ANALYSIS:
One of the strong points in SWOT Analysis of Dettol is its product as
well as brand equity.
STRENGTHS:
 Adequate financial resources

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 Product innovation skills

 Brand comes from a reputable company
 Increasing popularity of Dettol soap as germ killer and hygiene soap
 Advertising effectiveness
 Dettol has products like antiseptic liquid, soaps, sanitizers, body wash etc.
One of the strength of Dettol is its adequate financial resources. Because of being a brand of Reckitt
Benckiser, it has sufficient funds to finance its marketing strategies. It has a long product line
with many variants and has added many features to its products. The advertising campaigns
launched have been very effective and have positioned it well in the minds of its consumers.
WEAKNESS:
 Despite excellent products limited penetration in rural markets.
 Competition from other similar products means stagnant market share.
OPPORTUNITY:
 International market has a lot of potential for our product in future.
 Serve additional customers
 Enter new market segments
 Diversify into related products
 Tie-ups with schools, hospitals, hotel chains etc.
THREATS:
 Increasing competition
 Growing bargain power of customers and suppliers
 People opting for natural treatment can reduce the business.
The threat posed to Dettol antibacterial soap from external environment includes increasing
competition. With the increase in the supply of related soaps in the market another threat
that is posed to Dettol antibacterial soap is the growing buying power of its suppliers and
customers.
COMPETITIVE ADVANTAGE IN THE MARKETING

STRATEGY OF DETTOL ANTIBACTERIAL SOAP:
Over the years Dettol has created strong, distinct association-first and foremost is its trademark
smell. Consumers recognize the smell enough to refer to a medicinally clean room as ‘Dettol like smell’.
The second characteristic is its amber gold color. The third is its waterproof ability
which leaves a protective layer on the skin against harmful sun rays .
Over the years, the clouding action and the sword have become synonymous with
the brand and have been creatively used in Dettol advertising.
BCG MATRIX IN THE MARKETING STRATEGY OF

DETTOL:

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Liquid hand wash are stars. Dettol is the market leader in hand wash category so command
strong hold in the market. But this market has several other strong players including Lifebuoy.
Antiseptic Liquids is Cash cows although Dettol is the market leader in this product category but
the market is deeply penetrated & and crowded with other competitive brand offerings resulting
into low industry growth rate.
CUSTOMER ANALYSIS IN THE MARKETING STRATEGY OF
DETTOL:
Dettol serves each & every segment of the society through different set of offerings from soaps
to liquid hand wash to sanitizer. Customers of Dettol antibacterial soap are of all age groups, and
they are segmented irrespective of gender or income. It is a truly mass marketed product because
everyone needs protection against germs. Dettol’s customers trust the brand completely. Some
have incorporated the use of Dettol in their day to day life including bathing, cleaning and
scrubbing. Its usage with respect to different soaps is

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COMPETITOR ANALYSIS :
Its main competitors are:
1. LIFEBUOY:
Dettol is preferred over lifebuoy because it can have ability to resist the bacteria and other micro-
organisms from entering into your body. The Fragrance shown by Dettol is pure original
fragrance as come from an anti-biotic. Previously only original Dettol soap was there in the
market. But now there are lot of variants in Dettol soap like Dettol skin care, Dettol cool etc.
DETTOL LIFEBUOY
Wide variety of products Not much diversified products

Big market share in urban market King of rural market
Recommended by IMA No such recognitions
Be 100% sure is tagline. Has been using many taglines
Less durable More durable
Started with premium pricing Price setter in FMCG market
Introduced as antiseptic Introduced as disinfectant
TARGET MARKET:
All households, to provide 100% antibacterial soap.
SWOT ANALYASIS:
STRENGTHS:
 First soap to use carbolic acid, which gave it a red color and strong, medicinal scent
 Wide portfolio for the Lifebuoy brand ranging which includes Soap, Hand Sanitizer and
Hand Wash.
 High consumer awareness for the brand of Lifebuoy
 Most popular soap brand specially in the rural market
 Excellent brand visibility and extensive distribution
WEAKNESSES:
 Lower market penetration in urban areas as compared to rural areas
 Not been perceived as beauty soap and is mainly used for hand washing.
OPPORTUNITIES:
 Imparting education about importance of hand washing to prevent spread of germs
 Used global epidemics like swine flu to further promote products for better hygiene and
protection.
THREATS:
 Competitor brands offering similar levels of protection
 Considered to be a low end product and may find it difficult to move up in the segment.

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PRODUCT:
 Launched as CARBOLIC ‘RED SOAP’.
 Symbolize health and hygiene
 Introduced new variants i-e activfresh, care, lemon fresh, herbal and total 10.
PRICE:
 Sold to middle and lower income group people.
 Priced at comparatively low price.
 Most variants sold at RS.45
PLACE:
 Strong distribution channel.
 Product produced at different countries.
PROMOTION:
 Positioned as “Health and hygiene soap”.
 Initially promoted by celebrities.
 Now promoted as family soap both male and female.
REVIVAL PROMOTION INITIATIVES:

 Lifebuoy is no longer a carbolic soap.
 It’s now a toilet soap with health fragrances
 Launched different variants
 Now focus is on whole family
 Regained its position as strongest brand
The repositioning campaign of Lifebuoy was started at 2008, but it became more
prominent and became effective in 2009, Lifebuoy along with the advertisement has
improved its quality and fragrance, most of the people had shifted from lifebuoy
because it was low quality and it smelled terribly, as Lifebuoy has improved its
quality all it needed to run an effective advertisement campaign to get the customers
attention. The advertisement team of Lifebuoy came up with excellent theme
“Healthy Hoga Pakistan” and it is targeting parents which is their target market,
Lifebuoy made very effective ad and it also used fear strategy (which is effective in
case of antibacterial soap). This has enabled Lifebuoy to get more and more
customers. Now a days, Lifebuoy is everywhere in Television, Radio, Newspapers
and Billboards, Lifebuoy is running a huge campaign to promote itself which is very
necessary in case of repositioning the brand.
2.SAFEGUARD:

14
Safeguard, perhaps the most active anti-bac brand in the last decade, has extended distribution to
suburban and rural areas for vertical growth; it has also added new SKUs and formats to its
product portfolio. The brand carried out a complete repackaging effort in July, based on a pilot
project conducted in China where it was found that the new packaging really stood out on the
shelf (a much-needed attribute in this market considering the competition).
The marketers created a cartoon character of Safeguard who is kid’s best friend, superhero and
enemy of germs. Basically it charges higher price as compare to its competitors.
STRENGTHS:
 Strong financial position

 Strong branding
 Large scale of promotion
 Product innovation
 Develop market infrastructure
WEAKNESSES:
 Customer concentration
 Lack of distribution in some cities
OPPORTUNITIES:
 Wide range of demography

 Developing markets
15
 New products
 Acquisitions
THREATS:
 Increase in prices of raw materials

 Intense competition
 Uncertainty in economic conditions
PRODUCT:
7 variants have been introduced.
 Pure white
 Herbal
 Leman
 Menthol
 Aloe Vera
 Sandalwood
 Vitamin E
PROMOTION:
 Advertising
 Public relations
 Sales promotion
2. Savlon:

16
Savlon is a popular brand of antiseptic pharmaceutical product that is manufactured by

GlaxoSmith. It was introduced in the market as a non-burning antiseptic liquid. Savlon produces
a wide range of antiseptic & hygiene products which helps to keep your skin clean and protected
from germs.
They are also used as a first aid to clean wounds and stop infections. The various products of
Savlon are antiseptic sprays, creams, sticking plasters, and other antiseptic products. The main
ingredients used in Savlon products are Cetrimide and Chlorhexidine gluconate antiseptics. The
products of Savlon are clinically proved to be an effective germ killer.
It comes in plastic bottles that are safe to handle. The company has an excellent advertising
structure and due to which the brand is well-known to all. Due to their main focus in antiseptic
cream, Savlon is considered as one of the top Dettol competitors.
STRENGTHS:
 Brand of antiseptic liquid marketed by gsk

 Better scent and non-stinging properties
 Plastic bottle is safer to handle
 Has products like antiseptic liquid, wound wash, spray, bandages etc.
WEAKNESSES:
 Lesser brand recall as compared to Dettol, which is a leader in the segment

 Limited penetration in rural markets.
OPPORTUNITIES:

17
 Huge consumer market to tap

 Popular in institutional market, can strengthen its position further
 Tie ups with hospitals, clinics and sports clubs etc
THREATS:
 Dettol which is a big player in antiseptic market
 Competitive pricing
 Entry of new and cheaper substitutes
3. Himalaya:
The Himalaya drug company manufactures personal care and herbal healthcare products. Apart
from the products, the company also produces medicine. The antiseptic cream produced by
Himalaya is a soothing cream which has antifungal and antibacterial action.
It provides great treatments for wounds, cuts, rashes, burns, and fungal skin infection. The
location of this brand is a great positive impact on the business. It is located in the foothills of the
Himalayas which provides the message that the products are organic in nature. Due to the name
of the brand, it provides a positive insight into the minds of the customers and builds a trust
between them. Due to their various innovative products in antiseptic, Himalaya is considered as
one of the top Dettol competitors.
4. Dabur:

18
Dabur is a well-known company manufacturing Ayurveda medicine and natural consumer

products. It is an Indian company which was established in the year 1884 and has a strong
heritage. The range of Dabur’s FMCG includes five leading brands.
Their products are well known by the name Dabur for healthcare products, Hajmola for
digestives, Fem for skin care products, real for fruit juices, and Vatika for personal care. The
healthcare division of Dabur has about 260 products that are used for treating ailments, common
cold to chronic paralysis.
It is considered as one of the world’s largest Ayurveda medicine provider. The products of Dabur
are sold in almost 60 countries. Due to the wide presence across the globe and their brand, Dabur
is considered a top Dettol competitor.
5. Boroplus:
Boroplus makes use of natural skin-loving ingredients which are time-tested. Boroplus is sold in
almost 30 countries across the world. The antiseptic cream of Boroplus has skin-loving herbs
like Haldi, Neem, Tulsi, and Aloe Vera. It has multiple usages as an antiseptic cream, night
cream, winter cream, for dry lips, and also for cracked heels. This cream acts like a
moisturization and frees from dryness in areas of hands, elbows, face, heels, and knees. This
product is famous for its dual benefit of antiseptic and cosmetic. It is fully enriched with
Ayurveda and natural ingredients. Due to their product quality, Boroplusis considered a top
Dettol competitor.
6. HUL:

19
Hindustan Unilever Limited (HUL) is the one of the largest Fast Moving
Consumer Goods Company situated in India. It is in this sector for about 80 years. Most of the
household make use of their product in one way or the other.
The company strives hard for a better future to make people use their products and services. The
main products are cleaning agents, food products, personal care products, and water purifiers.
Their portfolio has about 35 brands across 20 different categories like soaps, detergents,
deodorants, skin care, tea, coffee, and many more. HUL soaps categories cater to various
segments of hygiene, beauty, fragrance, and Ayurveda.
They produce various germ protection soaps, soaps for the woman to express their beauty, soaps
to make skin looking glowing, and soaps prepared from natural ingredients. HUL innovate
products by their research center. As HUL is considered a top market leader in consumer goods,
it is indeed a top Dettol competitor.
DETTOL PRODUCTS:
 BAR SOAPS:
1.Dettol Antibacterial Original Bar Soap (60gm,90gm,175gm):
 Protects against everyday germs including those that can cause skin infections
 Cleanses and protects skin
 Leaves skin hygienically refreshed.

20
2.Dettol Antibacterial Skincare Bar Soap (90gm,175gm):
 Protects against a wide range of unseen germs

 Makes skin softer, smoother and feeling healthier

21
3.Dettol Antibacterial Cool Soap (90gm,175gm):

 With Crispy Menthol
 Leaves skin looking and feeling fresh

22
4. Dettol Antibacterial Juniors Bar Soap (60gm,100gm):

 With softening Glycerin.
 Leaves skin feeling softer and smoother
 BODY WASH:
Dettol Original Antibacterial Body Wash:
 Protects against everyday germs including those that can cause skin infections
 Provides a "just showered" feeling of freshness and health that lasts

23
Dettol Skincare Antibacterial pH-Balanced Body Wash:
 Advanced pH-balanced formula and protects against unseen germs

 Clinically proven mild formula
 For softer, smoother feeling skin
Dettol Cool Antibacterial pH-Balanced Body Wash:

24

 Clinically proven mild formula
 With crispy menthol
3. HAND WASH:
Dettol Antibacterial Original Liquid Hand wash:

 With cucumber extracts

25
Dettol Antibacterial Fresh Liquid Handwash:

 With refreshing citrus
Dettol Antibacterial Sensitive Liquid Hand wash:

26

 Clinically proven to be mild on skin
4.MULTI ACTION CLEANER:

Dettol 4in1 Disinfectant Multi Action Cleaner Aqua:
 Removes stains
 Brightens surfaces
 Long lasting freshness

27
Dettol 4in1 Disinfectant Multi Action Cleaner Rose:
Dettol 4in1 Disinfectant Multi Action Cleaner Lemon:
Available in 900 ml.

28
Dettol 4in1 Disinfectant Multi Action Cleaner Lavender:
5. HAND SANITIZER:
Dettol Instant Hand Sanitizer Original:
 On the go protection
 Dermatologically tested

29
 Dettol Instant Hand Sanitizer Floral Essence
 Dettol Instant Hand Sanitizer Spring Fresh
6. WIPES:
Dettol Hygiene Personal Care Wipes Original:
 Gentle on skin
Dettol Hygiene Personal Care Wipes Fresh.

30
7. ANTISEPTIC LIQUID:
DETTOL ANTISEPTIC LIQUID:
 First Aid: Antiseptic wound cleaning for cuts, grazes, bites and stings
 Household cleaning: On hard surfaces to disinfect and kill germs around the home.
 Laundry: Add to laundry to kill germs
AVAILABLE IN 50ML,125ML,250ML,500ML,1L ,4L.
RFRENCES:
http://www.slideshare.net/drfarazalam/dettol
http://www.marketing91.com/marketing-strategy-of-dettol/
https://www.scribd.com/doc/20926177/Project-on-Dettol-Soap-Reckitt-and-Benckiser
http://www.wikiwealth.com/swot-analysis:dettol-antibacterial-soap
http://www.mbaskool.com/brandguide/fmcg/2378-dettol.html
https://www.google.com/url?
sa=t&rct=j&q=&esrc=s&source=web&cd=30&cad=rja&uact=8&ved=2ahUKEwj7ndivqLTiAh
XhAWMBHURfA3EQFjAdegQIBxAB&url=https%3A%2F%2Fwww.rb.com%2Fbrands
%2Fdettol%2F&usg=AOvVaw0YFAg_PuaWMr-lehv8L2-s

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