Professional Documents
Culture Documents
Books
Assael Henry., Consumer Behavior and Marketing Action, New Delhi, Replika
Ben, G.C., Business Statistics, New Delhi, Tata McGraw Hill Publishing
David Loudon L. et al., Consumer Behavior, McGraw Hill, Inc, New Delhi,
1983.
254
Hinsdate, 1978.
2007.
Jain P.C. et al., Consumer Behaviour in Indian Context, New Delhi, S. Chand
Kotler Philip, Marketing Management, New Delhi, Prentice Hall of India Pvt.
Ltd., 1988.
Lindquist D. Jay, et al., Shopper, Buyer and Consumer Behavior, New Delhi,
1991.
255
Nargundkar Rajendra, Marketing Research Text and Cases, New Delhi, Tata
Neelamegham, S., Marketing in India Cases and Readings, New Delhi, Vikas
Raju, M.S., et al., Consumer Behavior, Conce p ts, Applications and Cases, New
Reynolds D. Fred, et al., Consumer Behavior, New York, McGraw Hill Book
Co., 1977.
Schiffman G. Leon et al., Consumer Behavior, New Delhi, Prentice Hall of India
1986.
1988.
Journals
Arora Neeraj and Allenby Greg M., "Measuring the Influence of Individual
1978.
257
Barach Jeffrey, A., "Consumer Decision Making and Self Confidence", Indian
Bayus Barry L. and Mehta Raj, "A Segmentation Model for the Targeted
Berey Lewis A., and Pollay Richard W., "The Influencing Role of the Child in
February, 1968.
Bryant Keith W., "Durables and Wives' Employment Yet Again" Journal of
Burns Alvin C. and Granbois Donald H., "Factors Moderating the Resolutions of
Carlson Les and Grossbart Sanford, "Parental Style and Consumer Socialisation
Corfman Kim P., and Lehmann Donald R., "Models of Co-operative Group
February 1971.
Cox Eli P., "Family Purchase Decision Making and the Proèess of Adjustment",
Cunningham Isabella C.N., and Green Robert T., "Purchasing Roles in the U.S.
October 1974.
Curry David J., and Menasco Michael B., "Some Effects of Differing Information
Curry David J., and Menasco Michael B., "Utility and Choice: An Empirical
Davis Harry L., "Decision Making Within the Household ", Journal of Consumer
Davis Harry L., and Rigaux Benny P., "Perception of Marital Roles in Decision
1974.
September 1980.
Fry Joseph N., and Siller Fredrick H., "A Comparison of Housewife Decision
Green Robert T. and Cunningham Isabella, C.M., "Feminine Role Perception and
Greenleaf Eric A., and Lehmann Donald R., "Reasons for Substantial Delay in
June 1987.
Hays S., "Has Online Advertising Finally Grown Up?", Advertising Age, April
2002.
Hill, C.J., "The Nature of Problem Recognition and Search in the Extended
No.6 (2001).
Isler Leslie, et al., "Children's Purchase Requests and Parental Responses Results
October/November 1987.
Jejeebhoy Shireen T., and Sathar Zeba A., "Women's Autonomy in India and
Kasulis et al., "Validating the Retail Store Image Concept", Journal of Marketing,
Kim Chankon and Lee Hanjoon, "Development of Family Triadic Measures for
Menasco Michael B., and Curry David J., "Utility and Choice: An Empirical
1999.
2007.
Munsinger Gary M., et al., "Joint Home Purchasing Decisions by Husbands and
Newman Joseph W., and Staelin Richard, "Pre Purchase Information Seeking for
Newman Joseph W., and Werbel Richard A., "Multivariate Analysis of Brand
Palan Kay N., and Wilkes Robert E., "Adolescent-Parent Interaction in Family
September 1997.
1982.
Punj Girish N., and Staeiin Richard, "A Model of Consumer Search Behavior for
March 1983.
Ramu, G.N., "Wife's Economic Status and Marital Power: A Case of Single and
September 1988.
December 1977.
Schaninger Charles M., and Allen Chris T., "Wife's Occupational Status as a
Shivakumar, K., and Ravindran, R., "Role of Husband and Wife in Purchase
1988).
Singh Raghbir and Kaur Pavleen, "Do Rural and Urban Families Decide
Vincent Nithila, "A Study on Brand Consciousness among Children and its Effect
Ward Scott and Wackman Daniel B., "Children's Purchase Influence Attempts
August 1972.
Weinberg Charles B. and Winer Russell S., "Working Wives and Major Family
Westbrook Robert A., Newman Joseph and Taylor James R., "Satisfaction/
Websites
http://www.kanyakumari.tn.nic.in/sth-2006.pdf.
http://www.joumals.uchica &.edu/toc/J*er/current
http://www.marketingpower.com
http://indianjoumalofmarketing.com
http://en.wikipedia.org/wiki/durablegoods.