Respondent Communication S Human Relation Mastery of Spill

S1 S2 S3 S4 S5 S1 S2 S3 S4 S5 S1 S2 S3
1 5 4 3 4 4 5 4 5 4 5 4 5 3
2 1 1 1 1 1 1 1 1 1 1 1 1 1
3 5 5 5 5 4 5 5 5 5 5 4 5 5
4 3 5 4 3 4 5 5 5 5 5 3 5 5
5 4 4 4 4 4 4 4 4 4 4 4 4 4
6 3 3 3 3 3 4 4 4 3 4 3 3 3
7 5 5 5 5 5 5 5 5 5 5 4 5 5
8 1 1 1 1 1 1 1 1 1 1 1 1 1
9 1 1 1 1 1 1 1 1 1 1 1 1 1
10 1 1 1 1 1 1 1 1 1 1 1 1 1
11 1 1 1 1 1 1 1 1 1 1 1 1 1
12 1 1 1 1 1 1 1 1 1 1 1 1 1
13 4 5 3 4 4 5 5 4 4 4 5 5 5
14 4 4 3 5 4 4 4 4 3 5 5 4 4
15 1 1 1 1 1 1 1 1 1 1 1 1 1
Mastery of Spill Communication S Human Relations Alertness
S4 S5 S1 S2 S3 S4 S5 S1 S2 S3 S4 S5 S1 S2
4 3 3 3 3 3 3 3 3 3 3 3 3 3
1 1 5 4 1 3 3 5 5 5 5 5 5 5
4 4 5 4 3 3 4 4 4 4 4 4 4 4
4 5 4 4 4 3 4 4 4 4 4 4 5 5
4 4 4 4 4 4 4 5 5 1 5 5 5 5
4 3 4 4 3 4 4 4 3 4 4 4 4 4
5 5 5 5 5 5 5 5 5 5 5 5 5 5
1 1 5 5 1 1 1 5 5 5 5 5 5 5
2 1 4 4 4 5 4 4 5 4 4 5 3 3
1 1 4 3 4 3 4 4 4 4 4 3 5 5
1 1 4 4 5 4 4 5 5 5 5 5 5 5
1 1 4 3 2 3 2 4 4 4 3 5 5 5
5 4 5 5 3 3 2 3 3 3 3 3 3 3
5 4 4 4 4 5 5 4 4 3 5 5 5 5
1 1 4 4 2 3 5 4 4 4 3 3 4 4
Alertness Management S Human Relation Accessibility
S3 S4 S5 S1 S2 S3 S4 S5 S1 S2 S3 S4 S5 S1
3 3 3 3.00 3 3 3 3 3 3.00 4 5 4 4 4 4.20 3
5 5 5 5.00 4 4 4 4 4 4.00 5 5 5 4 5 4.80 4
4 4 4 4.00 4 4 4 4 4 4.00 4 4 4 4 4 4.00 4
5 5 5 5.00 5 5 5 5 5 5.00 4 5 5 4 5 4.60 5
5 5 5 5.00 5 5 5 5 5 5.00 5 5 5 5 5 5.00 4
4 4 4 4.00 4 3 4 3 4 3.60 3 3 4 3 3 3.20 4
5 5 5 5.00 5 5 5 5 5 5.00 5 5 5 5 5 5.00 5
5 5 5 5.00 5 5 5 5 5 5.00 5 5 5 5 5 5.00 5
4 4 5 3.80 5 4 4 4 5 4.40 5 5 4 5 5 4.80 5
5 5 5 5.00 4 4 4 4 4 4.00 4 4 4 4 4 4.00 4
5 5 5 5.00 5 5 5 5 5 5.00 5 5 5 5 5 5.00 5
5 5 4 4.80 4 3 3 3 3 3.20 3 3 3 3 3 3.00 4
5 5 4 4.00 5 4 4 4 5 4.40 3 3 3 4 3 3.20 5
4 5 5 4.80 4 5 3 3 4 3.80 3 5 4 4 4 4.00 5
4 4 4 4.00 5 4 4 4 5 4.40 5 5 5 4 5 4.80 5
 Accessibility Visibility Safety and Security
S2 S3 S4 S5 S1 S2 S3 S4 S5 S1 S2 S3 S4 S5
3 3 3 3 3.00 3 3 4 4 3 3.40 4 3 5 5 5 4.40
4 4 1 4 3.40 4 4 4 4 4 4.00 5 5 5 4 4 4.60
5 4 4 5 4.40 5 5 5 5 5 5.00 5 5 4 5 4 4.60
4 2 1 1 2.60 5 5 3 3 3 3.80 5 5 3 3 3 3.80
5 4 5 5 4.60 4 5 4 5 4 4.40 5 5 5 5 5 5.00
4 4 4 4 4.00 3 4 4 4 4 3.80 3 4 4 3 3 3.40
5 5 5 5 5.00 5 5 5 5 5 5.00 5 5 5 5 5 5.00
5 5 5 5 5.00 5 5 5 5 5 5.00 5 5 5 5 5 5.00
5 5 5 5 5.00 5 5 4 4 4 4.40 5 5 4 5 4 4.60
4 4 4 4 4.00 4 4 4 4 4 4.00 5 4 5 4 5 4.60
5 5 5 5 5.00 5 5 5 5 5 5.00 5 5 5 5 5 5.00
4 3 4 3 3.60 4 4 3 3 3 3.40 4 4 2 2 3 3.00
5 5 4 4 4.60 4 4 4 4 3 3.80 5 5 5 5 5 5.00
4 4 4 3 4.00 5 4 5 4 4 4.40 4 4 5 3 5 4.20
4 3 3 5 4.00 5 5 5 5 5 5.00 5 5 5 4 4 4.60
 Attractiveness
S1 S2 S3 S4 S5
3 3 4 4 4 3.60 2.05
4 5 5 5 5 4.80 2.55
5 5 5 5 5 5.00 2.58
5 5 5 5 5 5.00 2.48
4 4 4 4 4 4.00 2.75
4 4 4 3 3 3.60 2.13
5 5 5 5 5 5.00 2.92
5 5 5 5 5 5.00 2.92
5 5 4 5 4 4.60 2.63
5 5 5 5 5 5.00 2.55
5 5 5 5 5 5.00 2.92
4 5 4 4 4 4.20 2.10
5 5 5 5 5 5.00 2.50
4 4 4 5 4 4.20 2.45
5 3 5 5 5 4.60 2.62
SEX f %
1.00 39 39.00
2.00 61 61.00
Total 100 100.00
Civil Status
1.00 84 84.00
2.00 15 15.00
3.00 1 1.00
Total 100 100.00
AGE
1.00 54 54.00
2.00 36 36.00
3.00 8 8.00
4.00 1 1.00
6.00 1 1.00
Total 100 100.00
INCOME
1.00 7 7.00
2.00 26 26.00
3.00 20 20.00
4.00 3 3.00
5.00 2 2.00
6.00 1 1.00
7.00 41 41.00
Total 100 100.00
PLACE OF ORIGIN
1.00 96 96.00
2.00 4 4.00
Total 100 100.00

PURPOSE OF VISIT
1.00 10 10.00
2.00 18 18.00
3.00 67 67.00
5.00 5 5.00
Total 100 100.00
 Tourist Personnel Security Personnel
human mastery of communica human
Profile communications relation spill tions relation alertness
SEX -.030 -.057 -.090 -.013 .088 .122
Civil Status .023 -.019 -.037 .102 .176 .209*
AGE .111 .107 .076 .183 .254* .289**
INCOME -.300** -.322** -.307** -.259** -.316** -.349**
PROFESSION .100 .118 .124 .165 .126 .120
PLACE OF ORIGIN -.016 -.004 -.004 .142 .102 .137

PURPOSE OF .003 .026 .019 -.113 -.165 -.134

VISIT
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
 Administration Physical Facilities Environment
human
management relation accessibility visibility safety attractiveness Overall
.089 .075 .055 .033 -.001 .182 .026
.145 .139 .206 *
.143 .082 .131 .122
.171 .062 .198 *
.179 .121 .184 .211*
-.310**
-.219
*
-.024 -.135 -.100 -.077 -.348**
.193 .241* -.008 .038 .139 .164 .173
.007 .008 .152 .069 -.008 .097 .063

.073 .073 .025 .056 .088 .022 -.015

 Attributes
Tourists personnel
Communication skill Mean DR
1.      The tour guide speaks clearly and concisely. 2.68
2.      The tour guide allow us to ask questions if we don’t
understand something. 2.67
3.      The tour guide throws witty jokesduring the tour to
catch our attention. 2.63
4.      The tour guide can managehis/her tourists despite of
their number. 2.55
5.      The tour guide can speak multiple languages in case
someone cannot understand him/her. 2.4

AS A WHOLE 2.53

Human Relation Mean DR

1.      The tour guide is approachable and allow us to
communicate with him/her. 2.72
2.      The tour guide is hospitable and treat us with
cordiality and generosity. 2.7
3.      The tour guide is easy to deal with which makes me
comfortable during my visit. 2.72
4.      The tour guide allow us to give suggestions for better
performance. 2.59
5.      The tour guide has good relationship with the other
museum staffs. 2.7

AS A WHOLE 2.69

Mastery of spill Mean DR

1.      The tour guide speaks fluently as he/she memorized
his/her spill. 2.59
2.      The tour guide knows what he/she is talking. 2.7
3.      The tour guide can connect to what he/she is saying
even with questions being asked. 2.67
4.      The tour guide’s ability to memorize his/her spill is
excellent. 2.61

5.      The tour guide has good commentary and make

him/her easier to master his/her spill. 2.6
AS A WHOLE 2.63
 Security personnel
Communication skill Mean DR
1.      When the tour guide is not around, the guard allow us
to ask questions if we need some clarifications. 3.82
2.      The guard speaks clearly and concisely as they guide
us (the tourists) during the tour. 3.76
3.      The guard throws witty jokes during the tour to catch
our attention. 3.28
4.      The guard can manage his/her tourists despite of their
number. 3.67
5.      The guard can speak multiple languages in case
someone cannot understand him/her. 3.47

AS A WHOLE 3.6

Human relation Mean DR

1.      The guards are approachable and allow us to
communicate with them. 3.97
2.      The guards are hospitable and treat us with cordiality
and generosity. 3.93
3.      The guards are easy to deal with which make me
comfortable during my visit. 3.89
4.      The guard allow us to give suggestions for better
performance. 3.7
5.      The guards have good relationship with the other
museum staffs. 3.95
AS A WHOLE 3.89

Alertness Mean DR
1.      The guards are always attentive. 4.06
2.      The guards are focused on their main goal which is to
ensure the security of the place. 4.07
3.      The guards are not distracted during their tour of
duty. 4.06
4.      The guard stays in their assigned areaas they focused
on their work. 4.1
5.      The guards are easy to approach if there is any
questionto be asked. 4.12
AS A WHOLE 4.08

Administration
Management skill Mean DR
1.      The administration has good leadership skills and
manages the museum properly. 4.06
2.      The administration is able to solve problems, if there
is any. 3.91
3.      The administration is able to relate with their
subordinates leading to the success of the company. 3.97
4.      The administration is concerned withthe development
of their subordinates that shows their leadership skills. 3.91

5.      The administrationhas good relationship with their

subordinates. 4
AS A WHOLE 3.97

Human Relation Mean DR

1.      The administration is approachable and allow us to
communicate with them. 3.97
2.      The administration is hospitable and treat us with
cordiality and generosity. 4.09
3.      The administrations are easy to deal with which
makes me comfortable during my visit. 4.07

4.      The administration allow us to give suggestions for

better performance of the staffs. 3.97

5.      The administration has good relationship with the

other museum staffs. 3.98
AS A WHOLE 4.02

Physical facilities
Accessibility Mean DR
1.      The facilities in the museum can be used without any
fee. 4.53
2.      The facilities can be used easily without any
process/guidelines. 4.23
3.      The facilities in the museum can be used by any
person aside from the staffs of the museum. 4.23
4.      The facilities in the museum can be used without
permission from any staffs. 4.07
5.      The facilities can be used easily. 4.24
AS A WHOLE 4.26

Visibility Mean DR
1.      The facilities in the museum can be located easily. 4.46
2.      The facilities in the museum are located in an area
that is easy to be seen. 4.45
3.      The facilities are visible in any part of the museum. 4.32
4.      The facilities are located near the door or windows
that can be seen easily. 4.36
5.      The facilities are located in one roomthat is arranged
properly. 4.29
AS A WHOLE 4.38

Environment
Safety and security Mean DR
1.      The area is safe from any kind of accident. 4.44
2.      The security of the place is the main priority towards
the visitorsof the museum. 4.34
3.      Availability of fire exit and first aid kit in the museum
in case of any disasters are ensured. 4.3
4.      Availability of hotlines in case of emergency are
ensured. 4.14
5.      Availability of fire extinguishers in case of fire are
ensured. 4.16
AS A WHOLE 4.28

Attractiveness Mean DR
1.      The gallery features attracts the museum visitors. 4.4
2.      The surroundings of the galleries are free from air and
sound pollution. 4.47
3.      The items in the museum have significant historical
background that attract us to visit the museum. 4.54
4.      The museum items are properly arranged inside the
museum. 4.57
5.      The location of the museum is at the town center that
allow us to visit different destinations near the area. 4.48

AS A WHOLE 4.49