Purchase product

price product quality gender

intention features
4 3 3 2 male
5 3 4 4 female
3 2 3 3 male
5 5 5 4 female
2 4 3 3 male
3 2 2 4 male
3 5 1 3 female
1 4 1 3 female
2 3 2 4 male
2 2 3 5 female
1 5 5 4 male
1 4 5 3 female
3 1 4 2 male
4 2 4 3 male
5 5 2 5 female
2 4 3 5 female
3 3 4 4 male
4 4 5 2 female
2 2 2 3 male
1 3 1 3 male
 income
Below 50K
50-100K
50-100K
Below 50K
above 100K
above 100K
Below 50K
above 100K
50-100K
above 100K
above 100K
Below 50K
above 100K
above 100K
50-100K
above 100K
Below 50K
above 100K
above 100K
Below 50K
PI1 PI2 PI3 P1 P2 P3 P4 PQ1 PQ2
1 3 4 4 5 2 3 2 3
4 3 5 3 4 5 5 4 4
3 4 3 1 3 2 4 2 5
5 1 5 2 4 3 3 5 3
2 4 2 4 2 5 4 4 4
3 4 5 3 4 4 2 3 5
4 4 4 1 1 4 4 2 3
4 4 3 3 4 3 3 3 2
5 2 2 4 3 4 5 4 1
3 4 4 5 5 5 4 5 4
4 2 5 2 4 3 3 4 3
5 4 2 5 3 4 4 3 2
3 3 4 3 2 2 2 2 5
5 2 5 2 1 5 5 1 4
3 4 3 3 5 5 3 5 3
4 4 4 4 4 4 4 4 2
5 3 3 3 3 4 4 3 4
3 4 4 4 2 3 2 3 5
5 5 3 5 1 5 3 2 2
4 4 2 3 4 4 4 1 4
PQ3 PF1 PF2 PF3 PF4
2 4 5 4 3
5 5 5 3 5
2 3 4 2 4
3 2 3 4 1
4 5 5 5 5
5 4 2 4 4
1 3 4 3 2
2 2 3 2 3
3 5 2 1 4
4 3 2 5 5
3 4 4 4 4
4 4 4 3 3
5 3 3 4 2
2 2 2 5 3
5 2 2 3 4
4 4 4 3 5
3 3 3 4 2
5 3 2 5 3
3 2 3 5 5
3 3 4 3 4
 Quiz Instructions

1. Submit your responses in PDF Format only. Copy results on Word and then convert that file into PDF to submit on Portal.

2. Two sheets of data sets have been given here named as a) Spss Sheet and b) CFA response sheet.

3. Using these data files perform the following analysis

a) tests for normality of data (include descriptives as well as the plots/graphs required to comment on normality of the data). Do
mention the criteria upon which you base your results on.

b) convert the non numerical variables into numeric categories. (do mention the steps(tabs) required to convert the data.)

c) perform CFA analysis and comment on the validity and reliability of the constructs.

Dependent Variable: Purchase Intention (PI)

Independent variables : Price (P)
Product Quality (PQ)
Product Features (PF)
Demographic Variables: Gender
Income