Data of Group Participant: IMRAN ALI RAZA Roll No: BAFM 16-48

Targeting Market:
Targeting in marketing is a strategy that breaks a large market into smaller
segments to concentrate on a specific group of customers within that audience.
It defines a segment of customers based on their unique characteristics and
focuses solely on serving them.

Instead of trying to reach an entire market, a brand uses target marketing to put
their energy into connecting with a specific, defined group within that market.

Market Segmentation:

Market segmentation is the process of dividing a market of potential customers

into groups, or segments, based on different characteristics. The segments created
are composed of consumers who will respond similarly to marketing strategies and
who share traits such as similar interests, needs,

Types of Market Segmentation:

Brief About 4~Types of Market Segmentation:

Geographic:

Using population estimates from the latest census and information on the
competitive structure from the local chamber of commerce, the bakery can
estimate the number of potential customers and plan its operations accordingly.
By putting up an online order-entry system and contracting with part-time
delivery people, it may also be able to supply custom cakes and other products to
locations outside its normal geographic area.

Demographic:

a bakery in an upscale neighborhood may decide to offer more pastries and

custom cakes in its stores than breads and rolls, which should mean higher
margins but lower volumes. In a working class neighborhood, a bakery may offer
more bread, rolls and other items in the low end of the price range than pecan
pies, custom cakes and other expensive items. The margin on each item may be
less, but the bakery should generate high profits if it sells enough items.

Psychographic:
When your obvious groupings of target segments seem to have radically different
needs and responses to your offerings and messaging, this is a major indicator it is
a good time to look at psychographic segmentation. By segmenting your market
based on psychographic characteristics, you are able to be more targeted. You will
be able to choose the correct channels, the correct messaging, the right offers to
maximize exposure to key segments

Ways to Group By Psychographic Characteristics

1-Personality Traits
2-Lifestyle
3-Opinions, Attitudes, Interests, Hobbies
4-Social Status
5-Degree of Loyalty
6-Occasions

Behavioral Segmentation:

Behavioral segmentation is done by organizations

on the basis of buying patterns of customers like
usage frequency, brand loyalty, benefits needed,
during any occasion etc.

Behavioral segmentation parameters

1. Occasion oriented

2. Usage oriented

3. Loyalty oriented
Market Positioning:

1. Awesome Logo

2. Visiting Card

3. Branded Stickers

4. Guiding Map

5. Inviting Website

6. Actively Socialize

7. Customized bundles

8. Holiday Discounts