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  • Foodbooks - Strategic Plan - Index (ENG) PDF

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    Alessandra Colucci
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    CLIENT: Foodbooks [multimedia archive focused on food] COMMISSIONED by: NE. CO. S. srl PERIOD: March 2020 - June 2020 BRIEF: to create the market analysis, the business model and the strategic plan for the launch of a multimedia archive focused on food TASK: analysis and validation of the business idea; analysis and definition of brand and business goals; brand analysis; target definition and analysis; market analysis with a focus on consumption trends in general and those of the food sector in particular; competitor analysis and strategic plan; definition and analysis of competitive advantage, added values and brand values; reorganisation of the brand architecture; definition of the business model; concept for restyling the brand identity; strategies to develop the online presence of the brand; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; content analysis and website architecture; web portal content reorganisation and definition of the editorial line SKILLS/ROLE: account, strategic planner, web architecture, content manager

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    CLIENT: Foodbooks [multimedia archive focused on food] COMMISSIONED by: NE. CO. S. srl PERIOD: March 2020 - June 2020 BRIEF: to create the market analysis, the business model and the strategic plan for the launch of a multimedia archive focused on food TASK: analysis and validation of the business idea; analysis and definition of brand and business goals; brand analysis; target definition and analysis; market analysis with a focus on consumption trends in general and those of the food sector in particular; competitor analysis and strategic plan; definition and analysis of competitive advantage, added values and brand values; reorganisation of the brand architecture; definition of the business model; concept for restyling the brand identity; strategies to develop the online presence of the brand; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; content analysis and website architecture; web portal content reorganisation and definition of the editorial line SKILLS/ROLE: account, strategic planner, web architecture, content manager

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    © All Rights Reserved
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    111 views2 pages

    Foodbooks - Strategic Plan - Index (ENG) PDF

    Uploaded by

    Alessandra Colucci
    CLIENT: Foodbooks [multimedia archive focused on food] COMMISSIONED by: NE. CO. S. srl PERIOD: March 2020 - June 2020 BRIEF: to create the market analysis, the business model and the strategic plan for the launch of a multimedia archive focused on food TASK: analysis and validation of the business idea; analysis and definition of brand and business goals; brand analysis; target definition and analysis; market analysis with a focus on consumption trends in general and those of the food sector in particular; competitor analysis and strategic plan; definition and analysis of competitive advantage, added values and brand values; reorganisation of the brand architecture; definition of the business model; concept for restyling the brand identity; strategies to develop the online presence of the brand; strategies to gain visibility online and offline; direct marketing strategies and developing partnerships; content analysis and website architecture; web portal content reorganisation and definition of the editorial line SKILLS/ROLE: account, strategic planner, web architecture, content manager

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    © All Rights Reserved
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    FOODBOOKS

    multimedia archive [strategic plan]


    FOODBOOKS – multimedia archive [strategic plan]
    INDEX
    BACKGROUND: FOODBOOKS 003 TECHNOLOGY 031 BRAND STRATEGY 074
    ›› GOALS 003 IDENTITY, AGE AND RIGHTS 032 COMPETITIVE ADVANTAGE 075
    ›› KEYWORDS 003 CONSCIOUS CONSUMPTION 034 MARCA ARCHITECTURE 075
    EXPERIMENTATION AND EXPERIENCE 035 OFFER MODEL 076
    TARGET ANALYSIS 004 FOOD TRENDS 036 ADDED VALUES AND BRAND VALUES 078
    DIRECT TARGET 005 PREAMBLE: FOOD CONSUMPTION 037 NAMING 080
    FOODIES 006 FOOD IDENTITY 039 TRADEMARK 080
    FOOD EVANGELIST 008 BEAUTY FOODS 040 TRADEMARK GUIDELINE 082
    PEOPLE WITH SPECIAL DIETS 012 TRANSPARENCY AND E CONSCIOUS CONSUMPTION 041 BUSINESS CARD 083
    PROFESSIONALS & FOOD COMPANIES 015 FIGHT AGAINST WASTE 043 BROCHURE 084
    ALTERNATIVE TARGET 016 GROCERY ONLINE SHOPPING 046 LETTERHEAD AND TEMPLATE 085
    “GLOBAL” PROFILES 017 COMFORT AND SNACKING 052 FOLDER 086
    ITALIANS LIVING ABROAD 019 POSTCARD 087
    INDIRECT TARGET 024 COMPETITORS 054 MEDIAKIT 088
    FOOD & BEVERAGE AND HO.RE.CA. COMPANIES 024 GAMBERO ROSSO 055 WEBSITE 089
    COMPLEMENTARY TARGET 0225 4BOOKS.COM 061 BLOG/NEWS 092
    SPECIALISED MEDIA 025 MASTERCLASS 065 EDITORIAL E LINE AND THEMATIC AREAS 092
    INSTITUTIONS & ASSOCIATIONS 025 SEO ONSITE 094
    BRAND ANALYSIS 070 SEO OFFSITE AND SOCIAL NETWORKING 095
    SCENARIO ANALYSIS 026 FOODBOOKS 071 WEB ADS 087
    CONSUMER TRENDS 027 PARTNERSHIPS AND EVENTS 098
    WELLNESS 028
    ENVIRONMENT AND SUSTAINABILITY 029 CONTACTS 100

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